“Kor kuad yar mong karm” a great campaign by Ari Around.

Do you know where the letter “ฃ” on the keyboard?

Letter ฃ or Kor Kuad for a bottle in Thai, which has been discontinued. Which makes people less familiar with it and tend to overlook it, thinking it’s a useless letter. It cannot be used as well as an “empty water bottle” because today’s people still do not know the benefits and how to use it, causing them to always “overlook” the waste sorting of empty water bottles.

“Kor kuad yar mong karm” is therefore a campaign that wants to push people to be aware of the problem of plastic water bottles that are abandoned without value. As a result, this campaign will encourage people to change their habits and sort their waste properly, especially with plastic water bottles.

Because waste separation is the key to determining the value of waste, improper separation will result in waste that cannot be reused. But if we separate waste properly, garbage can then be processed in various ways that are suitable for it in order to benefit in the future. It also creates a new perspective on the value of upcycling materials to help reduce the amount and increase the value of plastic bottles.

“Kor kuad yar mong karm”, so it’s a campaign with a very interesting concept because it will make people in society aware of proper waste separation and see the value of plastic bottles that many people tend to overlook. By turning these plastic bottles into a stylish bag, everyone will be surprised that this is a bag made from plastic bottles!

If you guys want to know where these plastic bottles have disappeared.

Let us wait and see what happens.

Don’t forget about the 12th of February if you have waste issues.

Plastic waste is a big global problem. Waste is not reduced as long as people’s behaviors prevent them from sorting waste, which is the origin of waste disposal.

Data from Wisight reveals that more than 64% of Thai people believe that garbage collectors will mix all kinds of waste anyway. Nowadays, most Thai people still dispose of garbage in a collective way, which is to combine everything in one bag. And then it is thrown into a trash can, so it is often not sorted into each kind of waste, which makes it difficult to sort waste. Food waste and wet waste, in particular, must not contaminate recyclable waste.

As a result of these behaviors,

The problem of blockage in the drain from plastic waste scattered around is causing flooding problems. Garbage problems float in rivers and canals; some flow into the sea, causing the problem of plastic waste in the sea.

air pollution problem caused by burning non-degradable solid waste outdoors, resulting in smoke and air pollutants.

The vector problem caused by waste left on the floor is a breeding ground for rats and flies. which is a carrier of communicable diseases, affecting the health of people in the community.

So plastic waste is difficult to decompose. Therefore, it takes up more landfill space than other types of waste, which causes a waste of budget and landfill space. Most Thai people still overlook it and ignore it. Because many people do not understand what benefits they will get from throwing their trash into the waste bin.

We want to be a part of creating knowledge for people to understand and encourage good behavior in waste disposal.

#Ask for a bottle. Don’t ignore it. #Where did the bottle go?


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