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“Amazing Trusted Thailand” – tourism rebrands

Caitlin Ashworth

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“Amazing Trusted Thailand” – tourism rebrands | The Thaiger
PHOTO: Caitlin Ashworth
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International tourists still can’t enter Thailand, so the country is using this time to rebrand their tourism promotions. The aim is to add some “trust” in regards to the country’s health profile with hopes that tourists will visit Thailand worry-free.

Tourism is going from the “Amazing Thailand” brand to “Amazing Trusted Thailand.” The intention is that they want tourists to feel safe after the world coronavirus pandemic and will see Thailand as a ‘safe haven’. Thailand’s Authority of Tourism governor Yuthasak Supasorn said the rebrand is focusing on trust rather mass tourism.

‘We estimate international markets will return in October, so all related agencies are working on a proper recovery plan that won’t risk a second wave of the pandemic after our proven record of effective virus control during the first wave,” Supasorn told the Bangkok Post.

So far, international flights into Thailand are banned until at least the end of June. Even if tourists are allowed to enter, it might not be many to start with. Tourism, an industry Thailand heavily relies on, is expected to continue to decline this year. The TAT predicts at 65% drop whilst industry pundits are talking more like 70-80% drop, assuming tourists start arriving in the final quarter of the year.

“The TAT is looking into a travel strategy that foreign tourists from low-risk countries and matches them with low-risk Thai provinces.”

But there are some people working in the hospitality industry who believe the campaign may backfire. Speaking on condition of anonymity, one tourism consultant told The Thaiger that they feared the photos of masked staff, shop QR codes, overtly ‘healthy’ promotions and hand sanitisers at every doorway may send the opposite message – that the country has something to cover up – constantly reminding people about the virus rather than allowing them to get away from it.

SOURCE: Bangkok Post

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Caitlin Ashworth is a writer from the United States who has lived in Thailand since 2018. She graduated from the University of South Florida St. Petersburg with a bachelor’s degree in journalism and media studies in 2016. She was a reporter for the Daily Hampshire Gazette In Massachusetts. She also interned at the Richmond Times-Dispatch in Virginia and Sarasota Herald-Tribune in Florida.

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Visitors to Phuket from “highest risk” areas must show Covid-19 test results

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Visitors to Phuket from “highest risk” areas must show Covid-19 test results | The Thaiger
PHOTO: Chiang Rai Times

People arriving Phuket from the “highest risk” areas are required to take a swab test by the staff at emergency operation centres (EOC) or show the test result document endorsed by the EOC staff made within 72 hours of their arrival. The revised order is effective from now until January 31, according to the Phuket Governor.

Those people who are on a brief business trip to Phuket need to show certificates from their employers describing the reason and necessity of their trips. If they want to leave their accommodations, they have to make a request to the EOC and clearly explain the reason as well as the time and destination. Visitors are also asked to avoid going to the community areas to avoid crowded gatherings.

It is noted that the revised order by the governor has not been officially promoted by the Phuket office of the Public Relations Department. However, all visitors are still asked to register online via the Mor Chana contact tracing application and via www.gophuget.com according to the order re-issued on Friday.

SOURCE: Phuket News

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Thailand

High demand for health insurance due to Covid-19 worries, premiums expected to rise

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High demand for health insurance due to Covid-19 worries, premiums expected to rise | The Thaiger
PHOTO: The Daily Targum

With the increasing demands for health insurance due to people’s worries over Covid-19, health insurance premiums are expected to grow 1.59% this year, according to the Insurance Commission.

Commission secretary-general Suthipol Taweechaikarn says total premiums will see 101 billion baht revenues this year, an increase from 99 billion baht last year. He adds that the Covid-19 situation is a major factor in higher demand for health insurance policies as medical expenses are likely to increase every year.

Some insurance companies in Thailand have also found an increasing demand for health coverage policies among their customers, especially those with high purchasing power.

Deputy CEO of Tokio Marine Life Insurance Thailand says the company will offer annual premiums starting at 15,000 baht.

“The company aims to increase health insurance premiums to 50% this year from 40% last year.”

Cigna Insurance CEO says the company will use digital technology for product and service development to meet customers’ demands in the new normal lifestyle.

SOURCE: Nation Thailand

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Thailand

PM Prayut Chan-o-cha considers legalising gambling

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PM Prayut Chan-o-cha considers legalising gambling | The Thaiger
PHOTO: Thailand Business News

In the midst of a nationwide crackdown on gambling, an effort driven to contain Covid-19 by stopping the illegal gatherings after an outbreak at a Rayong gambling den, PM Prayut Chan-o-cha says now he will consider the legalisation of gambling. He says he’ll start by staging discussions about the pros and cons.

In the recent wave of Covid-19, major clusters of the virus infections have been reported at illegal gambling dens. Elusive gamblers have been problematic for health officials who have been trying to track down those who may have come in contact with the virus. Some health officials have also been concerned with compulsive gamblers who are known to frequent many different venues.

PM Prayut says it is time to begin discussing the possibility of legalising gambling in Thailand, according to the Centre for Covid-19 Situation Administration. The prime minister says the key question is whether legalised gambling will be considered acceptable by most Thais, adding that some may say it is immoral.

SOURCE: Phuket News

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