Year: 2024
- Digital Marketing
Interactive campaigns: The impact of AR on consumer engagement
When it comes to the fast-paced world of digital marketing, businesses are always looking for new and unique ways to capture their audience and increase the level of connection they have with their customers. The breakthrough technology known as augmented reality (AR) is one of the technologies that is driving this transition. The way businesses interact with their customers has…
Read More » - Thailand News
Technician faces ethical test over damaged iPhone repair plea
A dilemma unfolded today when a technician was torn between two conflicting requests regarding a damaged iPhone brought in for repair. A woman, the owner of the shattered screen iPhone, was willing to pay any amount to have the device fixed. Contrarily, her boyfriend secretly handed the technician a note pleading for the phone to remain inoperable, offering money for…
Read More » - Business News
Court cancels Elon Musk’s $56billion pay deal
Last week, Tesla CEO Elon Musk suffered a significant legal setback when a court nullified his US$56 billion pay package, marking one of the most substantial legal losses in US history. The suit was lodged by Richard Tornetta, a resident of Pennsylvania, who owned just nine shares in Tesla back in 2018. The case reached trial in late 2022 and…
Read More » - Thailand News
Coldplay concert buzz dampened by cannabis fumes in Bangkok
The recent Coldplay concert in Bangkok, part of their Music Of The Spheres World Tour, left an indelible mark on many Thai fans. However, the event was marred by some attendees by the pervasive smell of cannabis. Artist Copter Panuwat encountered this issue firsthand, expressing his dissatisfaction and calling for more stringent control over public cannabis consumption. His concerns resonated…
Read More » - Thailand News
Tak beauty Pai Mai Soruda crowned at 25th Miss Tiffany Universe
A momentous victory unfolded at the Tiffany Show Theatre in Pattaya, Chonburi, where the 25th Miss Tiffany Universe pageant crowned its winner. On the evening of February 4, Saruda Panyakham, a stunning transgender beauty from Tak, emerged as the competition queen, marking a legendary achievement in the pageant’s history. The 25th edition of the Miss Tiffany Universe pageant, a milestone…
Read More » - Thailand News
Thai monk exposed for sending dick pic to transwoman, asks for sex
A 19 year old Thai transwoman exposed the inappropriate bad boy behaviour of a Thai monk from a temple in Nonthaburi province near Bangkok after the monk allegedly sent her a photo of his penis and asked her for sex. The president of the Nonthaburi Provincial Audit and Monitoring Committee of Police, Chaimate Chaipatcharakunpong, told Channel 3 that he received…
Read More » - Search Engine Marketing (SEM)
Unlock success with these prerequisites for digital marketing
Venturing into the digital marketing landscape? It’s a dynamic field that can skyrocket your business into the digital era. But before you dive in, knowing the essentials can set you up for success. Digital marketing isn’t just about being online; it’s about making a significant impact. To truly harness the power of digital marketing, you’ll need more than just a…
Read More » - Thailand News
Suspect with mental health issues found dead in Khon Kaen cell
A 42 year old suspect was found dead in his cell at a police station in Manchakhiri, in the southern part of Khon Kaen province, northeastern Thailand. The deceased had been detained following a disturbance caused by intoxication, and his relatives had requested police intervention. The incident has highlighted concerns about handling individuals with a history of mental health issues and substance…
Read More » - Thailand News
Explore Thailand top cannabis tourist hotspots
Thailand has emerged as a beacon for cannabis enthusiasts, transforming Bangkok into a hotspot for those keen to explore the world of legal cannabis. With innovative policy shifts, the country now welcomes tourists to indulge in everything from smoking to edibles, setting the stage for an unparalleled cannabis tourism experience. Dubbed the Amsterdam of Asia, Thailand offers a unique blend…
Read More » - Thailand News
Wife’s lover and 4 others arrested for killing man in Chachoengsao
Following the death of 33 year old Thai man Thanasan Tae-an, police arrested his wife’s lover and four additional suspects after his body was found on the roadside in the central province of Chachoengsao last month. The dead man’s wife pleaded she was innocent. Thanasan’s lifeless body was discovered on January 29, two days after he went missing. His wife,…
Read More » - Phuket News
Phuket pitstop: Police arrest Myanmar man for motorbike thefts
A man from Myanmar was apprehended near Kata Hill, Phuket, by Karon police around 8pm yesterday. The arrest came after a series of motorbike thefts that had taken place in the region since August of the previous year. Nyi Nyi Htwe had been identified as the prime suspect and was under the scrutiny of an arrest warrant issued by the…
Read More » - Business News
Labour costs outpace revenue growth in Thai tourism sector
Rising labour costs in the tourism sector are outpacing revenue growth, resulting in increased hotel expenses, as revealed by hospitality market analyst STR. Jesper Palmqvist, senior director for Asia-Pacific at STR, warned that the only risk for hotels this year is maintaining cost controls in light of the extraordinary growth of labour costs and room rates. Over the past one…
Read More » - Thailand News
Chon Buri homeowner catches couple in intimate act
A homeowner in Chon Buri province, Thailand, was confronted with an unexpected and steamy situation when he discovered a couple engaging in sexual activity in their car parked on his property. The incident escalated when the car’s driver attempted to flee, nearly hitting the property owner in the process. The incident occurred late at night when the 48 year old…
Read More » - Business News
Samsung’s Galaxy S24 series boasts strong pre-orders in Thailand
Thai Samsung Electronics’ Vice-President of Mobile Experience, Sitthichoke Nopchinabutr, expressed confidence in the company’s position in Thailand’s competitive smartphone segment. This follows the recent launch of Samsung’s Galaxy S24 series, equipped with advanced artificial intelligence (AI) capabilities. Sitthichoke revealed that the volume of pre-orders for the S24 series places Thailand among the top five markets globally. Moreover, it leads to…
Read More » - Thailand News
Astrologer predicts February fortune for top five zodiac signs
Astrological enthusiasts are buzzing with excitement as the month unfolds, with notable astrologer Thosaporn Sritula, popularly known as Mor Chang, revealing his top five zodiac signs set to experience a stroke of good fortune in February. The astrologer’s insights have not only captivated those who keenly follow their horoscopes but have also garnered attention from the entertainment industry and fans…
Read More » - Thailand Hotels
Banyan Tree Founder developing USD2 billion international commmunity in Bangtao Phuket’s emerging Thonglor Lifestyle District
The resort island of Phuket which once was highly tourism dependent, has quickly evolved into a global hotspot as an international community for a rising tide of global citizens. Taking flight is a migration megatrend that is being driven not only by geopolitical events worldwide but a series of other emerging segments. Those highlighted in C9 Hotelworks latest research include…
Read More » - Business News
Thailand’s Land Bridge project eyed as foreign investment magnet
The Land Bridge project in southern Thailand, a proposal yet to be approved, is being highlighted as a potential boon for foreign investments, akin to the successful Eastern Economic Corridor (EEC). This comparison is drawn by the current government. The EEC, unlike the proposed Land Bridge, is operational and continues to develop, acting as a high-tech industrial hub drawing investments.…
Read More » - Thailand News
Thai teen’s tragic demise: Knife throw turns road into deadly game
A 14 year old Thai boy died in hospital after two teenagers threw a knife at him on a road in the Isaan province of Ubon Ratchathani last Thursday, February 1. An altercation between two groups of Thai teenagers on Khutkhaopun-Pathummarat Road was reported to Kut Khaopun Police Station at about 8pm on February 1. A 14 year old victim…
Read More » - Digital Marketing
SEO versus SEM: Mastering digital marketing strategies
In the digital marketing realm, understanding the nuances between SEO and SEM is crucial for boosting your online presence. While both strategies aim to elevate your site’s visibility, they take different routes to achieve this goal. SEO leverages organic tactics to climb up the search engine results pages (SERPs), making your site more discoverable without direct payment. On the other…
Read More » - Business News
EV and SUV sales set for boost in Thailand amid automotive industry changes
This year, the automotive industry anticipates uneven sales growth, shaped by motorists’ evolving preferences and lenders’ decision-making. Electric vehicle (EV) makers and banks will be crucial in shaping domestic sales, especially within the pure pickup category. As per the Federation of Thai Industries (FTI), EVs, pickup passenger vehicles (PPVs), and sport utility vehicles (SUVs) are predicted to be this year’s…
Read More » - Thailand News
Scottish woman’s cliff plunge in Thailand sparks insurance debacle: Scot left hanging
An insurance company left a Scottish woman hanging after they refused to pay out after she almost plunged 20 metres to her death off a cliff on Ko Lanta island in West Thailand. Glasgow-born NHS nurse Kerry Hughes almost fell to her death after renting a scooter on the West Thailand island. Despite the swift action of an emergency rescue…
Read More » - Thailand Weather Updates
Northern Thailand braces for cool weather and thunderstorms
The Meteorological Department of Thailand (TMD) issued a weather alert for the northern part of the country, warning of cool to cold conditions with isolated thunderstorms. The capital, Bangkok, is expected to experience light rain while the country’s upper region faces moderate to high levels of dust particles and smoke haze today (February 5). In the early hours of the…
Read More » - Business News
Thai Airways on track for Stock Exchange return amid rehabilitation success
Anticipations are high for Thai Airways International Plc (THAI) to make its comeback on the Stock Exchange of Thailand (SET) in the coming year, as disclosed by Tibordee Wattanakul, the director-general of the State Enterprise Policy Office (SEPO). The national flag carrier’s liquidity is on the mend, and operations are systematically aligning with its rehabilitation plan. This positive shift is…
Read More » - Thailand News
BDMS and AstraZeneca partner for AI-driven lung cancer battle in Thailand
The Bangkok Dusit Medical Services Public Company Limited (BDMS) recently announced a partnership with AstraZeneca (Thailand) Co Ltd. The partnership aims to leverage Artificial Intelligence (AI) in the fight against lung cancer, with the potential to significantly reduce mortality rates. The collaboration will initially be piloted at the Bangkok Cancer Hospital Wattanosoth, following the signing of a Memorandum of Understanding…
Read More » - Thailand News
Thailand could curb climate change impact with forest expansion
The severe consequences of climate change could potentially be curbed in Thailand by the expansion of forest coverage on unused lands, asserted a water expert. Royon Jitdon, who provides advice to the Hydro-Informatics Institute under the Ministry of Higher Education, Science, Research, and Innovation, expressed confidence in the climate change mitigation capabilities of forest plantations, particularly in terms of reducing…
Read More » - Thailand News
Social security snag: NHRC accuses sso of toothless rights infringement
The Social Security Office (SSO) is being accused by the National Human Rights Commission (NHRC) of infringing human rights, by enforcing a yearly cap of 900 baht (US$25) on dental treatment expenses. The complaint was instigated in January 2023 by an insured individual leading to an inspection by the NHRC. The individual pointed out that the 900 baht limit is…
Read More » - Business News
Businesses warned of risks of not adopting AI, says Stanford professor
Stanford University Graduate School of Business Professor Amir Goldberg stressed the urgency for businesses to actively engage with artificial intelligence (AI), according to a conversation with a former corporate executive. Highlighting the vital role AI plays in today’s competitive market, Professor Goldberg warned businesses of the risks of not adopting AI, likening it to a fast-moving train that cannot be…
Read More » - Thailand News
Swedish and British nationals die in separate falls in Pattaya City
Pattaya City, located in Chon Buri, Thailand, was the unfortunate scene of a tragedy as two foreign men – a Swedish national and a British resident – plummeted to their deaths in seemingly unrelated incidents just 30 minutes apart early Sunday. An official statement from Pattaya City Police Station, delivered by Police Inspector Police Lieutenant Aniruj Jeroh, confirmed the incidents…
Read More » - Phuket News
Phuket airport gears up for Lunar New Year influx of 49,000 daily visitors
Phuket International Airport is bracing for an influx of around 49,000 visitors each day throughout the Lunar New Year festival, which commenced on Sunday and extends till February 16. This figure was revealed by Monchai Tanod, the airport director, who also stated that the total number of arrivals during the 13 days is projected to reach a staggering 640,000. This…
Read More » - Thailand News
Rayong gym owner found dead under tree in Thanyaburi
Tragedy struck a family from Rayong when they received a call from the police informing them of a grim discovery in Thanyaburi, Pathum Thani. The body of a young gym trainer and gym owner was found under a tree, marking a sombre end to his known journey. The 28 year old man, recently separated from his wife, had left his…
Read More » - Retire in Thailand
Age and language learning: Navigating the challenges
Embarking on the journey of learning a new language as an older adult might seem daunting. You’ve probably heard the saying, “Youngsters pick up languages like sponges,” which might leave you feeling a step behind. But, it’s not all uphill; your age brings unique advantages to the table. Relationship between language and age Exploring the dynamics between your age and…
Read More » - Guides
East vs west: Surprising family culture differences
When you think about family traditions and cultures, it’s fascinating to see how diverse practices can be across the globe. Western and Thai family cultures, for instance, present a stark contrast in their approach to living and values. While Western families often value independence, leading them to establish separate homes after marriage, Thai families in rural areas prefer to stay…
Read More » - Digital Marketing
The blueprint to a successful macro marketing strategy
In today’s fast-paced market, mastering the art of macro marketing can set your brand apart. It’s about casting a wide net, aiming to connect with a diverse audience on a grand scale. This approach leverages broad trends and consumer behaviours, ensuring your message resonates far and wide. Understanding macro marketing Macro Marketing stands at the intersection of commerce and societal…
Read More » - Guides
Stay safe in Thailand: How to beat call scams with ease
Navigating through Thailand’s bustling streets, you’re bound to encounter more than just the country’s stunning landscapes and delicious cuisine. Unfortunately, call scams have become a common pitfall, targeting unsuspecting tourists and locals alike. It’s crucial to arm yourself with knowledge and stay a step ahead. Understanding the ins and outs of these call scams can mean the difference between a…
Read More » - Thailand News
Balcony collapses at Chiang Mai resort injuring 13
A tragic incident unfolded at a popular resort in Chiang Mai, Thailand, at 7.30am today, where a newly constructed balcony collapsed, leaving several attendees of a seminar injured amidst chaos and cries of pain. Rescue teams from Ban Waen and Hang Dong swiftly responded to the scene at the Rom Mai Ruean Ngam Resort, situated behind the Ban Waen Subdistrict…
Read More » - Thailand News
Fatal collision on dark road kills two, locals demand better lighting
A fatal collision yesterday claimed the lives of two individuals after a car ploughed into the rear of a motorbike on a poorly lit stretch of road in Chon Buri province. The fatal collision occurred yesterday, prompting residents to call for immediate action to improve lighting and safety on the road. In the darkness of an unlit road in Chon…
Read More » - Thailand News
Mysterious death in Phayao: Man found after neighbours alert police
A disturbing scent led to the discovery of a 55 year old man found deceased in his home in Phayao Province. On February 3 at 6.30pm, local authorities were alerted by neighbours to a foul odour emanating from a residence in Jun district. The deceased, whose body revealed no signs of struggle or forced entry, had remained undiscovered for an…
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