Connect with us

Thai Life

There’s room for three boat shows in Thailand, but not like it is now…



Thaiger deals
PHOTO: Marine Scene Asia
Opinion by Paul Poole
An article in the Phuket Gazette on 30 November 2017 welcomed the annual boat show season in Thailand. It raises the question, “is there room for three boat shows each year?”
 Original story HERE.
The question is worth considering as boat show season kicks off for 2017/2018, with a steady stream of boat shows and yachting events scheduled around the Kingdom for the next 3-4 months.
The Ocean Marina Pattaya Boat Show started the season off at the end of November, the inaugural Phuket Rendezvous (an evolution of the long-standing Phuket International Boat Show – PIMEX) will take place at Royal Phuket Marina in the beginning of January 2018, and the Thailand Yacht Show has been rescheduled for 22-25 February 2018 at the Ao Po Grand Marina. In addition, the yearly regatta calendar is becoming increasingly busy, with at least eight major regattas scheduled for 2018.
The simple answer to the question is ‘yes’, there is enough room in Thailand for three boat shows. However, the current arrangements are not sustainable due to the following reasons…
 1. Geography
The current concentration around Phuket is not sustainable in the long run. It is my firm belief that Phuket can only accommodate one boat show due to the size of the yachting industry, both in terms of yacht sales and yacht charter, the latter stalled by the delay in the government’s proposed charter licence. Therefore, it would make more sense to widen the geographic spread of the boat shows to include one show in Bangkok, one show in Pattaya and one show on Phuket.
 2. Competition
In a similar vein as the point above, the competition between the boat shows is not sustainable. Although all three boat shows have unique selling points, they are ultimately all competing for the same sponsors, partners, exhibitors and, in the case of the Phuket Rendezvous and the Thailand Yacht Show, the same visitors. A similar pattern repeats itself when it comes to regattas. Both shows and regattas are currently struggling to deliver the required ROI (return on investment) and ROO (return on objective) to sponsors, partners and exhibitors, which brings me to my next point…
3. Lack of collaboration
One of the major issues with the current number of boat shows and regattas is that each event is being marketed, organised, sold and hosted in isolation of other yachting events. Granted, boat shows and, to some extent, regattas are commercial enterprises, a fact that poses challenges to collaboration; however, I believe there is something to be learnt from mass participation events, such as marathons or triathlons. These events largely work collaboratively for the benefit of the wider community and industry; for example, anyone visiting any of the marathon or triathlon expos around the Kingdom will see other marathons and triathlons exhibiting to promote their own races. This kind of approach creates value for sponsors, partners, exhibitors, visitors, participants and the wider community and helps grow and improve the industry as a whole.
4. Misconceptions about sponsorship
Millions of baht are paid in sponsorship to yachting events every year, and the success or failure of a particular event often depends on the sponsorship deals it manages to secure. Sadly, we still see a significant portion of custodians who view sponsorship as free money or a charitable donation and, as a result, fail to provide the ROI and ROO that the sponsors expect and deserve. The result is unsatisfied sponsors, inadequately organised events and a failure to realise the true potential of a ‘property’.
If the above issues are acknowledged and actively and collectively addressed, there is certainly enough room in Thailand for three boat shows and a full regatta calendar. However, if the current fragmented and self-serving approach is allowed to continue, it will not only hurt the industry as a whole, it will sooner or later also hurt the very people and organisations that are trying to grow it.
There's room for three boat shows in Thailand, but not like it is now... | News by Thaiger
Paul Poole is the founder, managing director and chairman of Paul Poole (South East Asia) Co., an independent marketing consultancy based in Bangkok, Thailand. The company specialises in commercial sponsorship and partnership marketing, working with both rights holders and brands. Paul Poole (South East Asia) Co., has packaged, sold and managed sponsorship and partnership opportunities for a number of Southeast Asia’s leading yachting events, including Asia Superyacht Rendezvous, Asian Yachting Grand Prix, Bay Regatta, Boat Asia, Kata Rocks Superyacht Rendezvous, Neptune Regatta, Ocean Marina Pattaya Boat Show, Phuket International Boat Show (PIMEX), Phuket Raceweek, Royal Langkawi International Regatta, Samui Regatta, Singapore Yacht Show, Top of the Gulf Regatta, and Thailand Yacht Show.
There's room for three boat shows in Thailand, but not like it is now... | News by Thaiger


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

The Thaiger is Thailand's largest online portal for news, videos and information.

Follow Thaiger by email:

Thailand4 hours ago

Man arrested for spycam porn, 39 videos feature Thai stars

Thailand4 hours ago

Is poor English proficiency holding Thailand back?

Thailand4 hours ago

Shopee stops all bank payments after hackers steal from customer in Thailand

Sponsored12 hours ago

Challenges of starting a business in Thailand as a foreigner

Thailand4 hours ago

Thailand News Today | CAAT warns Thai VietJet for canceling three Phuket

Crime4 hours ago

Cat killer feels no guilt over sadistic act

Koh Samui5 hours ago

Koh Samui’s Moving Market – a hidden local treat

Join the conversation on the Thaiger Talk forums today!
Visa5 hours ago

Thailand’s 10 year LTR visa most popular among Americans and Chinese

Politics5 hours ago

Thailand PM wants to groom successor in two years

Bangkok6 hours ago

VIDEO: Taxi meter rises suspiciously quickly in Bangkok, Thailand

Thailand7 hours ago

Man wins 144 million baht in Thailand’s lottery

Bangkok7 hours ago

Plumber murders and robs Thai woman in Bangkok

Drugs7 hours ago

Man returns for bag with meth pills he left at restaurant

Transport8 hours ago

Porsche sales in Thailand roaring thanks to nation’s entrepreneurs

Visa8 hours ago

Overstay crackdown uses facial recognition tech

Thailand9 hours ago

Father dies trying to save son from teenage gang

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11