Connect with us

Phuket

City by the Bay – Laguna Phuket’s urbanisation

Published

 on 

by Bill Barnett from c9hotelworks.com

If you were going to play a soundtrack to this story, perhaps it could be started off best with the 80’s hit “We Built This City”.

If you toured the Laguna Phuket area in the year the song charted in 1985, the area was an eerie lunar landscape of a former tin mining domain. Today the virtual wasteland had been turned into a resort wonderland and the past is a far distant memory.

What’s impressive about Laguna has been its ability to rewrite the map, and continue to evolve and adjust to market changes over the years. First, as an integrated or destination resort, then as mixed-use hotel and residential community and now it is turning into an affluential urbanising resort city by the sea.

Ask travellers where Cherngtalay is, and they only get a blank stare, but mention Laguna and the recognition is clear.

When you look at Laguna’s pioneering leisure real estate model, a similar trend or evolution has occurred. It’s been a long journey that started with the investment oriented Sheraton Island Villas (now branded under Angsana), to the condominium hotel Allamanda, and onto KP Ho’s core Banyan Tree branded residences and later resort lots on the Laguna Phuket Golf Course.

Other components followed such as the vacation ownership offering that is now known at Laguna Holiday Club, a dedicated residential community tagged as Laguna Village and shift to selling landed properties instead of house lots with their signature villas and townhomes.

More traction was gained with partnerships such as the Dusit Laguna Villas, or else inhouse new brands like Cassia, Dhawa, Angsana or the entry level Laguna Park residences.

City by the Bay - Laguna Phuket's urbanisation | News by Thaiger

Laguna’s journey from tourism to real estate today best be demonstrated in the sheer number of real estate units that well outnumbers hotel keys.  In a period covering a bit more than two decades Laguna has sold 1420 properties and presently has about 435 for sale, for a total of 1855 units. Impressive considering the period hit two enormous economic downturns in 1997 and 2008, along with Thailand’s political roller coaster. In the end, real estate has emerged as the lead component of what is now becoming an urban resort city.

What is most apparent to visitors and residents alike is how the current development footprint  of Laguna, along with most of Phuket is the push up into the sky. The building footprint of coastal areas is now going from low-rise structures, and now into midrise buildings of seven or more stories. Once green areas are now being filled up with tower cranes. There is a price to be paid for urbanisation and that is now evident in the growth of condominiums compared to the legacy property market of freestanding houses and villas.

Traditionally, resort property was premised on the vision of beachfront or ocean view properties. What Laguna Phuket successfully packaged was the ability to add value to back land areas and still commend premium pricing. Today lagoon aspect properties far outnumber ocean aspects and this is where the future lays, inland, beyond the beach.

As I write this piece heading into 2019 the latest Laguna property offerings reflect the overall pressure of the broader trend to smaller units at lower pricing points. This is evident in the new Dhawa offering at the main resort entrance, or the third phase of the successful Cassia. Another trend is investment properties and a new round of Dusit branded villas as well as Angsana products are rising amongst the lagoon areas.

The economic influence of Laguna Phuket is evident in the peripheral areas that are expanding, with Boat Avenue becoming a decided success and upcoming attractions like Blue Tree and Central’s upcoming Porto de Phuket.

To sum up the story, while the road trip from tin min to veritable resort city has taken many different turns, the impact of real estate as a driving force remains a clear and present example of how the development has set the standard for Asia’s mixed-use resorts most successful offerings.

City by the Bay - Laguna Phuket's urbanisation | News by Thaiger

 

Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Bill Barnett has over 30 years of experience in the Asian hospitality and property markets. He is considered to be a leading authority on real estate trends across Asia, and has sat at almost every seat around the hospitality and real estate table. Bill promotes industry insight through regular conference speaking engagements and is continually gathering market intelligence. Over the past few years he has released four books on Asian property topics.

Follow Thaiger by email:

Thailand36 mins ago

Thailand News Today | Thais more relaxed about Covid-19

Bangkok40 mins ago

‘Win’ motorbike taxi drivers protest against GrabBike in Bangkok, Thailand

World43 mins ago

China not cod-ing about its zero Covid policy as it tests fish

Sponsored1 day ago

Super luxury villas in Phuket with breathtaking ocean views

Travel44 mins ago

Affordable but stylish hotels in Koh Samui for your next holiday

Thailand1 hour ago

Female soldier seeks help after being abused by senator’s wife

Crime2 hours ago

2 fake monks make up to 40k baht per day scamming villagers in northern Thailand

Join the conversation on the Thaiger Talk forums today!
Crime3 hours ago

Man stabs wife’s secret lover to death in rice paddy in central Thailand

Thailand3 hours ago

Thailand movie legend Sombat Metanee has died, aged 85

Crime4 hours ago

Teen soldier murders cousin for allegedly raping his mother

Video4 hours ago

Thaiger Unfiltered

World5 hours ago

Monkeypox victims told to avoid animals after pet dog is infected

Thailand5 hours ago

Elephant rips mahout’s body in half in southern Thailand

Thailand6 hours ago

2 men on a motorcycle rob a gas station in Chon Buri

Thailand6 hours ago

PM Prayut suggests studying Buddhism to cope with rising electricity bills in Thailand

Thailand7 hours ago

Indian man arrested for smuggling 17 live animals out of Thailand

Thailand11 months ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand1 year ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism1 year ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket1 year ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism1 year ago

Phuket Thai food treats you need to try | VIDEO

Thailand1 year ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism1 year ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending