Beatles, BTS, Boy with Luv, Persona, Saturday Night Live
February 19, 1964 was a big day in music history. The most popular show in the US at the time, and musically extremely influential, was the Ed Sullivan Show. What now seems to be a rather stiff, old-fashioned variety show was, at the time, a maker and breaker for new music acts.
With five simple words the music industry changed and launched a popular UK pop quartet onto the US and world stage.
“Ladies and Gentleman, The Beatles.”
Looking back 55 years, much has changed and the opportunities to introduce and share great music has diversified and become a lot more sophisticated. Mostly, the decisions are being taken away from the few and the masses choose what and how to enjoy the music they love.
Something similar is about to happen this Saturday night when a young Korean band are making a guest appearance on Saturday Night Live, an equally popular comedy and variety TV show at this time. The show is also seen as a maker and breaker for some modern music acts.
The Beatles were already massively popular in the UK and parts of Europe when they appeared for the first time on US TV but, as with any music artist, if you don’t conquer the US, you can’t conquer the world in music.
BTS – comprising, RM, Jin, Suga J-Hope, Jimin, V and Jungkook – are also massively popular, especially in Asia. But, despite having two #1 albums on the Billboard 200 in 2018 (and a few American Music Awards as well) there’s still a lot of the US music market that don’t know about the Korean septet. That is why their appearance on Saturday Night Live (with Emma Stone as the guest host – a huge K-pop fan) is as important to launch them into mainstream US music as the Ed Sullivan appearance was for The Beatles back in 1964.
In just 16 hours the teaser for the BTS new single ‘Boy with Luv feat. Halsey’, has amassed 13 million YouTube hits. The South Korean band already holds the YouTube record for the most number of views in 24 hours for a clip with 45 million people clicking ‘DNA’ when it was released in 2017.
Will the appearance of BTS on this Saturday’s Saturday Night Live have the same effect as that famous appearance on the Ed Sullivan Show 55 years ago?
Standby Army, it’s about to get crazy! (‘Army’ is the name given to BTS fans)
South Korean band BTS is making waves across music charts around the world. Their new album ‘Map of the Soul – Persona’ has matched a long-standing Beatles record of having three number one albums on the US Billboard chart in one year. The all-male band comprises RM, Jin, Suga, J-Hope, Jimin, V and Jungkook, all aged between 22 and 27 years old. They debuted in 2013 amid the highly competitive K-Pop industry but have been able to break free and become international superstars selling out stadiums around the world, singing mostly in Korean.
BTS visited Bangkok in at the start of April filling the Rajamangala Stadium for two nights, the only band that has ever achieved two sell-out concerts in the massive sports stadium.
At the same time the seven-member band has reached the number one position in the Billboard Top 100 Artists and their candy-coated new single ‘Boy With Luv‘, with US singer Halsey, has debuted at #8 (this week) in the Billboard Top 100 with most music pundits predicting it will hit the number one spot in the next few weeks. The single is in the Top 30 of 35 world music charts this week.
In the 24 hours following the single’s release, ‘Boy With Luv’ broke the YouTube record for the most views in 24 hours, beating out fellow South Korean K-Pop band BlackPink. ‘Boy With Luv’ was viewed 74 million times in 24 hours!
The band has been flipping between the US and Asia actively promoting their new album and single which was released on April 12, including their much-discussed live performance on Saturday Night Live. Accused of being just another music ‘fad’ BTS continue to break music records and break down stereotypes in the ‘white-washed’ world music industry.
Last week’s Blackpink single-day YouTube viewing record has been beaten by fellow K-Pop supremos BTS notching up 78 million views for their “Boy With Luv” music video within its first 24 hours of hitting the video site. (Three days later it’s on 129 million with 7.8 million ‘likes’ and still going…)
K-pop rival Blackpink managed 56.7 million for “Kill This Love” just beating out Ariana Grande’s “Thank U, Next” with 55.4 million. Just behind was another BTS song “Idol” which had 45.9 million views in its first 24 hours on YouTube.
The new record of 78 million clicks in just one day will be a high bar to jump over as musicians around the world ponder the K-Pop phenomenon and, in particular, the global popularity of BTS – who sing mostly in Korean.
The new BTS video also racked up 2 million comments over that initial 24 hours period.
The Korean septet of RM, Jin, Suga, J-Hope Jimin, V and Jungkook performed live on Saturday Night Live to broad acclaim, including all their sharp dance moves whilst singing totally live with a live band backing them (along with a few mic problems) – a rarity in modern music performance.
The new Boy With Luv music video, a collaboration with Halsey, is an ode to the golden era of cinema with references to the movie ‘Singing in the Rain’.
Korean pop kings BTS’ video for their 2018 “Fake Love” received 35.9 million views in its first 24 hours, making it the biggest 24 hour debut of 2018 and the third biggest 24 hour debut of all time.
But that’s nothing compared to the impact of the new BTS release, a collaboration with American singer Halsey. “Boy with Luv” has amassed nearly 60 million views in its first 12 hours on its way to ??? by the end of the first 24 hours. Over 100 million?
And the song is mostly in Korean language, not English, so the worldwide popularity of the video has record industry executives choking on their double lattes this morning.
The video clip is a lush, highly stylised retro world of American diners and cinema frontages, paying homage to 50s Hollywood musicals. In their first major comeback for 2019 the South Korean septet have stuck to their formula of vibrant international pop with every member taking the spotlight at some stage during the video.
BTS now occupies 3 slots on the top 10 all time 24 hour debut list, with their 2017 video for “DNA” in the top ten as well with 22.3 million views (it’s now at 695 million).
The “Boys With Luv” video exploded on YouTube immediately after its release, receiving over 4.8 million views in its first hour.
BTS also hold the second and third slot for the most “likes” in a single day, with their videos ‘DNA’ (#2 with 2.3 million) and ‘MicDrop, Steve Aoki Remix’ (#3 with 2.3 million).
Although the song is officially titled as a collaboration with Halsey, YouTubers are wondering where she is most of the video by her vocals can be heard throughout the choruses. She has also been credited as one of the writing team (along with Hitman Bang, RM and Jungkook) in the credits under her real name ‘Ashley Frangipane‘
“Boy With Luv” is the first single in the long-awaited new album from BTS “Map of the Soul – Persona”.