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Looking Back: History of the Emerald Buddha

Legacy Phuket Gazette

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PHUKET: The Emerald Buddha is one of Thailand’s most revered artifacts. Contrary to its name, it is actually carved out of jade. It is a figurine of the seated meditating Buddha. A beautiful and ancient piece of art, it draws tens of thousands of visitors to the Grand Palace and Wat Phra Kaew every year.

No one really knows who carved it or where it originated. Some speculate that it was carved in the north of Thailand, more than five centuries ago. Others believe that the style is more closely related to Sri Lanka.

An interesting legend takes us back to the early 15th century in Chiang Rai. Amid a violent storm, an old chedi was struck by lightning and ripped open. After the storm passed, the abbot of the temple walked up to the chedi and noticed an old Buddha statue with an emerald green nose.

He took the image out of the chedi, began peeling off the stucco it was covered with, and found a beautiful emerald green Buddha statue.

When news spread of the abbot’s discovery, people flocked to pay their respects. King Sam Fang Kaen of Lanna heard about it and insisted on bringing the Emerald Buddha to Chiang Mai, his capital city.

The King sent his elephant to transport it to Chiang Mai. However his elephant kept going to the city of Lampang instead, which he saw as a sign that the guardian spirits wanted it to stay in Lampang. He ordered a temple to be built where the Emerald Buddha was installed with great veneration.

In 1468, King Tiloka of Lanna brought the statue to Chiang Mai, where it remained for almost a hundred years, until the mid 16th century. At that time, Prince Chetthathirath, Crown Prince of Lan Xang, (modern day Laos), was invited to occupy the throne of Chiang Mai.

After being crowned, the young king decided to return home to Luang Phrabang in 1552. He took the Emerald Buddha with him. A few years later, the Burmese attacked Luang Phrabang and forced King Chetthathirath to flee to Vientiane. He took the Emerald Buddha with him, where it remained for the next 200 years.

In 1779, during the reign of King Taksin, a rebellion was brewing in the Laotian territories, which King Taksin ordered to be stopped. In the war that followed, Vientiane was captured and brought back under Siam’s hegemony. On his way back to Thonburi, Chao Phraya Chakri, leader of the King’s forces, brought the Emerald Buddha with him. King Taksin ordered the statue to be installed in Wat Arun.

When King Taksin was deposed in 1784, Chao Phraya Chakri was crowned King Rama I. One of his first acts as king was to move the capital from Thon Buri, on the western banks of the Chao Phraya River, to the eastern side. There he built a magnificent capital, at the center of which was the Grand Palace, with a temple built to house the Emerald Buddha. This temple became known as ‘Wat Phra Kaew’, or the Temple of the Emerald Buddha.

The statue is a symbol of great veneration among Thais. During the early days when Bangkok was first established as a city, it was often paraded in the streets to ward off evil and mitigate the spread of disease and other calamities.

The attire of the Emerald Buddha, intricately carved out of gold, is changed three times a year, during the start of the hot, rainy and cool seasons. The changing of the attire must be carried out either by the King or the Crown Prince in a solemn ceremony.

— Anand Singh

- Legacy Phuket Gazette

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National

Sadvertising: The art of making us cry and selling stuff

The Thaiger

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“Sadvertising is a consumer advertising trend in which ad creators are using a certain set of strategies to play on people’s emotions and touch off feelings of sadness, melancholy or wistfulness. Touching or emotional advertising has become increasingly popular in recent years as companies work to create strong emotional ties around their products. This is based on a belief that advertising that elicits an emotional reaction from viewers is more likely to be shared, particularly online and over social media. By attempting to reach consumers on a deeper level, sadvertising represents an attempt to gain their attention in an increasingly ad-cluttered world.”

Sadvertising is something that Thai marketeers do very well. There have been some famous ‘Sads’, like this one…

One of the big ideas behind ‘sadvertising’ is the sudden shift in advertising across generations. Not too long ago, comedy and laughter were the most common advertising strategies. Sadvertising is a kind of logical progression, although it doesn’t really work the same way that comedy did. But sometimes you can combine the two…

While there is a lot of potential for innovating advertising to bring out a wider range of emotions, some experts point out that there are inherent limitations to sadvertising that do exist with comic advertising. While many forms of comedy can be considered harmless in advertising, sadness is, at its heart, a negative emotion based on negative outcomes, which is something that marketers have classically avoided.

That means that in sadvertising, marketers must walk a fine line between tugging at consumers’ heartstrings and making them feel depressed. And, mostly of course, they and make sure you have that happy ending.

Here’s one more (there are plenty of others). Have your handkerchief ready for this one…

 

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Food Scene

World’s Top 50 Restaurants – Thailand scores in the top ten

The Thaiger & The Nation

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PHOTO: Robb Report

European eating establishments have dominated this year’s Top 50 Restaurant list. The leading fine dining venues of 2018 were revealed at a ceremony in Bilbao, Spain.

This year, culinary masterminds from five continents gathered in the Spanish port city of Bilbao for an award ceremony to name the 50 best fine dining joints for 2018 and, most importantly, crown a champion.

For 2018, the top prize went to Italy’s Osteria Francescana and head chef Massimo Bottura, whose dazzling and sometimes surreal reworkings of classic Italian recipes saw him return to the top spot he first held in 2016.

While European eateries continued to dominate the awards, known as the Oscars of the fine dining world, all five continents were represented, with Bangkok’s Gaggan at five on the list and Lima’s Central at six.

According to organisers, the results were compiled from an “independent” voting panel of 1,000 judges that were subject to adjudication.
Anthony Bourdain, the CNN presenter, writer and chef who often railed against the kind of fine dining establishments celebrated by the awards, was also remembered.
“His honesty, his determination and his stubborn truth telling changed our industry for the better,” said William Drew, group editor of the World’s 50 Best Restaurants.

Here is the Top Ten restaurants in the list…

1. Osteria Francescana (Modena, Italy) *best restaurant in Europe*

2. El Celler de Can Roca (Girona, Spain)

3. Mirazur (Menton, France)

4. Eleven Madison Park (New York City) *best restaurant in North America*

5. Gaggan (Bangkok) *best restaurant in Asia*

6. Central (Lima, Peru) *best restaurant in South America*

7. Maido (Lima, Peru)

8. Arpege (Paris, France)

9. Mugaritz (San Sebastian, Spain)

10. Asador Etxebarri (Axpe, Spain)

Read the rest of the story from CNN HERE.

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Property

Stunning new Lux Neo project at Chaweng, Koh Samui

The Thaiger

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Lux Neo is now available, combining stunning sea views and outstanding modern design. Lux Neo is the newest award winning project by the “Neo” team with critiqued unique villa design and award winning styling. Click HERE to read more about the Neo design team and some of their otters award-winning projects.

This magnificent site offers a unique combination for in Thailand – inspired design, value, astonishing views and quality. Designer two or three bedroom villas are now available with sea views to Chaweng Noi and just minutes to the main attractions, beaches, shops, airport and the main Chaweng shopping and beach areas.

The “Lux” location is 18 Rai of premium Chaweng Noi sea view land with “Neo” being a private 12 plot residential development featuring the uniquely inspired villa style. The highly desirable location of Chaweng Noi is just 1 kilometre away from some of Koh Samui’s best beaches and restaurants.

These luxuriously designed spaces include vaulted double height ceilings, mezzanine floors, large open airy spaces, modern terrazzo bathrooms and mezzanine bedrooms – all with breathtaking views of Koh Samui offering unparalleled design with nothing else like it in South East Asia.

Prices start from 8.8 million baht for the 2 bedroom villas ranging up to 12.5 million baht for the 3 bedroom villas.

Read more about the details of this stunning Samui development or make enquiries HERE. You will be able to find out a lot more information as well as compare the new Lux Neo to other projects in the area.

Go to property.thethaiger.com when you want to search for Thailand’s largest selection of properties.

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