Queries over Google’s planned billion-dollar investment in Africa

Google’s CEO Sundar Pichai recently announced a $1billion (€858 million) investment in Africa. The massive investment will run for over five years and cover a range of initiatives. Nigeria, Kenya, Uganda, and Ghana, will be the primary beneficiaries of the tech giant. It will prioritize improvement in connectivity and supporting innovative start-ups.

The announcement comes when foreign direct investment (FDI) has been falling globally. However, for development economist Shuiabu Idris, the news means Africa is now being taken seriously by multinational companies. “A global giant like Google thinking about Africa and wanting to invest in Africa is something that is gratifying to know,” Idris told DW.

But not all share Idris’s enthusiasm. Maximus Ametorgoh, a Ghanaian IT specialist, called for a critical evaluation of Google’s Africa venture. “We have to measure the advantages and disadvantages,” Amertogoh told DW. “Some of these tech giants come, invest in small businesses, and end up acquiring those businesses.” He also warned that the tech giants “kill” the small businesses by owning all the codes after paying off the innovators. “Africa then comes back to the same farmland,” Amertogoh said.

The Ghanaian tech expert pointed out that Google’s proposals are not the problem, but instead, there was a need to assess the lasting impact of the investment.

“For me, ownership is very key. Whatever business they [Google] are going to invest in. In the long term, is it going to be owned by the Africans or start-up founders or by Google?”

He also wondered whether Google has a time frame for leaving the small businesses to chart their course. “Or are they are going to absorb them into their ecosystem, and then Africa misses out and becomes just a womb to create ideas and values and end up losing it to a bigger tech giant, and then the continent is left to restart all over again?”

Investments better than foreign aid

While distinguishing between FDI and foreign aid, political analyst Ako John Ako argues that while both are necessary for growth, the former is better for Africa. “We [are] interested in the number of jobs a company is going to generate. There is more assistance in FDI than foreign aid in the sense that we are more indebted with foreign aid, but with FDI, Africans will benefit,” John Ako told DW.

Idris disagrees. Drawing an analogy between Europe following World War II and the continent’s investments to help it get back on track, the economist said equal FDI and foreign aid measures are necessary for Africa, especially given its unfortunate history with the West.

“Up until recently, European countries like Greece, Italy, and others, were weak economically, but technically, aid and FDI have made Europe be where it is today. So there is probably no better time than now for Africa to have massive direct investment as well as massive aid,” Idris said.

“Indeed, Africa deserves that, particularly given the consequences of colonialism and slave trade that bedeviled Africa in the last two centuries,” he added.

Google’s investment priorities

The priority of Google’s investment will include connectivity and investment in start-ups. But John Ako said those priorities should consist of investing in IT infrastructure. “If we need to attract such investments, one of the things is becoming more ICT literate. We need such schools. Imagine we have just one ICT university in Cameroon. Many African countries don’t even have one.”

Experts like Idris think the investment priorities for the continent should be agriculture and mining — areas in which the continent has a competitive advantage.

“It is not just to produce the simple commodities and export them in raw form. There should be investment in the entire value chain of agriculture from production to storage, processing as well as to exports. Those are the priority areas I believe sincerely Africa requires,” Idris added.

Existing challenges

Apart from dealing with the diversity of opinions, existing challenges stand in the way of Google’s investment in achieving the much-desired impact. Endemic problems such as political and macro-economic instability, corruption, poor infrastructure, bad governance are challenges the tech giant will need to overcome.

But Idris thinks corruption should not be a barrier as there are strategies for overcoming it. “In terms of human resources, quite a number of African countries have young generations that are talented. Once you hire them, train them and pay them adequately, the significant aspects of corrupt practices will be eliminated,” he said.

According to Amertogoh, the biggest challenge has little to do with Africa’s problems but more to do with the unequal structure of the global system.

“Google is the biggest search engine in the world. They own YouTube, which is the second-largest too,” Amertogoh said. To him, this signifies a big problem regarding how much control Google will have over existing structures.

“My concern is for how long it is going to happen, and they want to also drive down internet prices by 21% in Nigeria and other places they need engagement with policymakers, to make this idea viable and sustainable,” the tech analyst told DW.

No major impact for Africa?

While the announcement by Google created a buzz in Africa, the Silicon Valley giant is focusing on only four of the 54 countries in the continent. As a result, Amertogoh said the likelihood of a significant impact on the continent as a whole is slim. “If it doesn’t give an advantage of greater balance to Africa or the four countries they are considering, I don’t see how this is going to change anything drastically in Africa.”

From an economic and investment banking perspective, there is a possibility of a huge impact, given some countries’ size, such as Nigeria, Idris said. “If you get to Nigeria, for example, you have 210 million people. Out of this 210 million, 60% are below 30 years of age. So when you invest in Nigeria, it is as if you are investing in the 16 ECOWAS member countries,” Idris lobbied.

In 2020, Google, also known as Alphabet, became the third American company to cross the $1 trillion mark in market value. Hence John Ako insisted that it is profits first and foremost that drive the tech giant. “Most often than not, they go into places where they know the benefits will come in,” said the political analyst.