Tourism businesses urged to join Phuket re-branding launch

PHUKET, Thailand: A group of local hoteliers and businesses in Phuket have “cancelled” Low Season – April 15 through November 1 – and are renaming the period more appropriately as “Summer Season”, to better reflect the fact that Phuket is one of the world’s top year-round vacation and second home destinations.

For further details about Summer in Phuket, visit www.summerinphuket.com

Tourism business operators in Phuket are urged to join the launch to discuss how their individual organizations can participate in the six-month campaign.

The “Summer in Phuket” rebranding exercise is born of the reality that changing weather patterns are helping Phuket to become one of the world’s top year-round destinations. In recognition of this, a group of local residents, hotels and businesses have “canceled” low season and replaced it with “Summer Season”.

The launch takes place on Thursday, April 30 from 5:30-7:00pm at The Chedi hotel on Surin Beach in Phuket. Those wishing to attend are asked to RSVP to nick@indigore.com