Connect with us


Phuket Media: Ethics more credible than pretensions of ‘War’



Phuket Media: Ethics more credible than pretensions of ‘War’ | Thaiger

PHUKET: A story on a local blog last weekend continued to celebrate a “War” which it had declared several months ago, not against, but rather on behalf of and between, two of Phuket’s newspapers.

We understood the writer’s interests at the time and have marveled at his diligence in following the conflagration with regular weekly reports.

But the blog’s ‘report’ last Saturday turned ugly when its author abandoned all pretext of objectivity and entered the fray himself, hurling wild charges and innuendo at both newspapers – this one for false Web traffic statistics.

That the story was self-serving is clear, for the concluding paragraphs are devoted solely to exaltation of the blog’s many virtues.

That it was inappropriate is also beyond doubt, its publisher having quietly removed it within 48 hours of launching it onto the Web.

We would like to assure the publisher that the newspapers he accuses have not conspired in any way to plunder his blog.

We must also assert that the Phuket Gazette does not falsify its Web traffic statistics.

When we three weeks ago implemented publication of what are effectively audited statistics, a first in Phuket, we did so of our own volition, in the belief that readers, advertisers and marketing professionals would appreciate it.

But this was not simply a substitution of statistics for traditional traffic adjectives like “huge” and “massive”. We had already been reporting our Web numbers daily for close to a decade.

Those statistics included the visits of robots, also known as ‘crawlers’, sent to our site by search engines (Google, et al), news aggregators (like Google News and Topix), and subscribers to the Gazette Online’s various content feeds (mainly news and events).

In our daily presentation of the statistics, we highlighted the fact that they included the crawlers. But as the growth and update frequency of our site accelerated rapidly over the past three years, the crawler component soared, fueled particularly by the demand from our newsfeed subscribers and a rapidly growing number news aggregators worldwide.

So we decided to turn to Google Analytics (GA) who have the ability to distinguish between human and robotic visitors, and who report only the former.

We made the switch to GA even though the lower numbers recorded by that source would not necessarily be in our own best interests. Indeed, many professionals have told us that we’ve now hived off our most compelling data for advertisers.

It’s the robots who put us where we are in the search results. It’s Google – not us – who rate us Number One for Web page importance for Phuket (an honor we’re happy to share with Phuket.Com). And it’s also the robots who carry our event announcements, business listings and classified ads all over the world.

We call upon the blogger so critical of Phuket’s licensed newspapers to publish his own Web statistics, and to perhaps review the authenticity of the word “war” when he applies it to others.

We’d have thought ‘competition’ a more honest word, albeit less exciting and effective in attracting readers.


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand1 hour ago

VIDEO: Shit hits the fan as man attacks friend for mocking him in a leaked sex tape

Indonesia2 hours ago

Thailand teaches Indonesia how to legalise cannabis

Expats2 hours ago

A British musician bangs drums of discontent after breaking leg in Thailand

Sponsored1 day ago

Challenges of starting a business in Thailand as a foreigner

Thailand3 hours ago

Thailand to celebrate its 10 millionth tourist on December 10

Cannabis News4 hours ago

Homeowner beats cannabis thief to death in northeast Thailand

Thailand4 hours ago

British man who loves Thailand banned for 5 years for overstaying

Join the conversation on the Thaiger Talk forums today!
Thailand4 hours ago

Thai rapper ‘Milli’ makes BBC 100 Women 2022 list

Crime5 hours ago

Wife strangled to death by jealous husband in Chon Buri

Guides5 hours ago

Restaurants in Thailand that received 2 MICHELIN Star (MICHELIN Guide Thailand 2023)

Hot News5 hours ago

Koh Samui Christmas events lineup

Thailand6 hours ago

Another Taxi scam in Bangkok! | GMT

Thailand20 hours ago

Man arrested for spycam porn, 39 videos feature Thai stars

Thailand20 hours ago

Is poor English proficiency holding Thailand back?

Thailand20 hours ago

Shopee stops all bank payments after hackers steal from customer in Thailand

Thailand20 hours ago

Thailand News Today | CAAT warns Thai VietJet for canceling three Phuket

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11