Thailand promotes products with Piccadilly Circus campaign

Thailand’s Ministry of Commerce has launched the Think Thailand Next Level branding campaign to promote Thai products and services. The event, led by Pichai Naripthaphan, took place at Piccadilly Circus in London, aiming to elevate Thailand’s image globally.

The campaign’s launch featured a gigantic digital billboard at Piccadilly Circus, a prominent public space and a central hub in London. This location is strategically chosen for its ability to reach approximately 2.08 million people weekly, including tourists, residents, and business professionals. Additionally, the campaign extends to advertisements on London buses, reaching around 2.5 million people monthly.

The United Kingdom is considered one of Thailand’s top 10 strategic markets for enhancing the international perception of Thai products and services. London, often regarded as the capital of Europe, provides a significant platform for engaging an English-speaking audience. Pichai emphasised that this initiative would boost recognition and trust in Thai goods and services among UK consumers, tourists, importers, businesspeople, and the media.

Piccadilly Circus, established in 1822, is a renowned cultural landmark in London, situated at the intersection of major streets like Regent Street and Piccadilly. This circular public space connects several key roads, drawing tourists from around the world throughout the year.

The digital billboard, known as Piccadilly Lights, is Europe’s largest digital advertising screen. Global brands such as Coca-Cola, Hyundai, Samsung, and L’Oréal frequently advertise here, with the screen capable of displaying six different advertisements simultaneously.

London’s bus network, one of the world’s largest, features over 9,300 buses operating on 700 routes. Annually, more than 2 billion passenger journeys are made using this extensive public transport system.

During the campaign’s launch, Pichai, along with Commerce Ministry executives, influencers, and local journalists, boarded an open-top London Routemaster Bus from Selfridges to Piccadilly Lights. This journey aimed to promote Thailand’s new branding campaign and garnered significant attention from the public and tourists.

The initiative is expected to enhance the image of Thai products and services in line with its objectives, reported KhaoSod.