Thailand Cabinet hits the right note with concert campaign

In a major bid to turn up the volume on tourism, the Thai Cabinet has launched a sensational music campaign aimed at luring world-famous artists to rock out in Thailand! With the goal of boosting both tourism and investment, it’s time for the Kingdom of Thailand to take centre stage.

At a press conference yesterday, October 15, Prime Minister’s Office spokesperson Jirayu Huangsub revealed that it’s been a while since Thailand was selected as an international concert hotspot. But fear not! From the end of this year, the country is ready to take the spotlight once more.

Jirayu declared that the Cabinet is on a mission to transform Thailand into a top destination for music, arts, and cultural extravaganzas. With financial backing in the pipeline, they’re determined to secure exclusive concerts that will have fans clamouring for tickets.

And that’s not all! Jirayu promised that the Cabinet would pull out all the stops to bring global superstars to perform in Thailand, assuring the public that the country boasts the right venues and facilities to host these headline acts.

According to Jirayu, the Ministry of Tourism and Sports, along with the Tourism Authority of Thailand (TAT), will be responsible for overseeing the campaign. Aside from drawing more visitors, this project also aimed to create a good image and draw investors to the country.

Thailand previously made attempts to attract artists and world-class music festivals to the country, under the leadership of former Prime Minister Srettha Thavisin. The former PM managed to bring Summer Sonic to Bangkok in April this year but the event did not gain much attention from Thai audiences.

According to feedback shared by netizens on social media, many found the ticket prices unaffordable, with prices starting at 5,000 baht and VIP tickets for the two-day event costing 20,000 baht. By comparison, the cheapest ticket for Summer Sonic 2023 in Tokyo, Japan, was 4,200 baht, with the most expensive ticket priced at 8,000 baht.

Some festival attendees complained about the venue, management, and the artist line-up, though they expressed hope that the festival would return in an improved version.

Others urged the government to support music festivals organised by local promoters, such as Maho Rasop, PELUPO, SIAM Songkran Music Festival, and S2O Songkran Music Festival.