Cluck’s up: Texas Chicken to fly the coop in Thailand after 9 years
In a shock announcement, Texas Chicken has revealed that it will be shuttering all its outlets in Thailand by the end of this month, ending a nine-year run that has left fans of the crispy treat crestfallen. The bombshell was dropped on their official Facebook page, and there was no explanation for the abrupt exit.
“It’s time to say goodbye to Texas Chicken after nine years of tasty memories,” the statement read, leaving fried chicken lovers devastated.
Known as Church’s Texas Chicken in the States, this American fast food giant first spread its wings in San Antonio, Texas, before roosting its headquarters in Atlanta. Here in Thailand, it was the PTT Oil and Retail Business Plc (OR) that brought the beloved brand to the nation’s petrol stations, expanding its reach to community malls and beyond.
The fast food chain was an integral part of OR’s strategy to diversify from its core oil business and into the ever-popular culinary market, reported Bangkok Post.
Church’s Texas Chicken isn’t just clucking around in Thailand, the franchise boasts a presence in 26 countries worldwide. But alas, for Thai fans, the countdown to the last crunch has begun.
So, mark your calendars and grab that final bucket, it’s your last chance to savour the finger-lickin’ goodness before Texas Chicken closes its doors for good in Thailand.
The news of Texas Chicken’s closure will be good news to some parents worried about the welfare of their children. Today’s youth in Thailand face a startling reality. Their life expectancy may be shorter than their parents, largely due to health issues stemming from excessive junk food consumption.
Over 39 million children under 5 are overweight, fueling a rapid obesity epidemic. A significant contributor is junk food marketing, targeting children who lack the cognitive skills to discern advertising intent.
Marketers exploit this vulnerability, spending billions to shape future consumers. Fast food chains alone spent US$5 billion on youth advertising in 2019, according to CyberGhost.
