Connect with us

Thailand

Sports tourism flourishing in Phuket

Tim Newton

Published

 on 

By Paul Poole, Thailand’s sponsorship guru

Few places in Thailand host more sporting events than Phuket, and every year thousands of tourists – both local and foreign – head to the island to participate in or witness a sporting event.

Hardly a month goes by without a sporting event taking place on Phuket. Be it swimming, biking, running, golfing or sailing, the island is fast becoming one of the premier sports tourism destinations not only in Thailand but also in the wider region. With Thailand being ranked as the top MICE destination among Asean countries in 2016, Phuket is one of the top contributors to the industry, according to research by Thailand Convention & Exhibition Bureau and C9 Hotelworks Market Research.

One example of sporting events that have traditionally attracted large numbers of visitors to Phuket are the island’s many regattas and yachting events. Sailing has a long history in Thailand, and over the years the country has become one of the most active racing destinations in Asia, with events such as Phuket King’s Cup Regatta, Kata Rocks Superyacht Rendezvous and Cape Panwa Hotel Phuket Raceweek drawing sailors and spectators from near and afar every year.

These events play an important role to the local community. Speaking at a press conference in Bangkok earlier in the year, Kobkarn Wattanavrangkul, Minister of Tourism and Sports, said: “Sports tourism is an area in which we see a lot of growth potential for the country. Marine events attract high-spending tourists, many of whom are repeat tourists coming back to Thailand throughout the year.”

Indeed, according to research done by Infinity Communications & Consultants, a marketing communications agency in Thailand specialising in sporting events, an estimated 40 million Baht is spent during the week of the Phuket King’s Cup Regatta on food and drink alone. The number does not include expenditure on travel, entertainment, event entry fees, boat maintenance and other expenses. “Sports tourism is an important and growing sector on Phuket,” says Norraphat Plodthong, Governor of Phuket. “Sporting events are highly beneficial to the local economy because they tend to attract a large number of visitors who support local hotels, restaurants and other services. Our beautiful natural environment, world-class facilities, good connectivity and warm hospitality make Phuket the perfect sports tourism destination.”

Another example of a sporting event that has placed Phuket on the sporting map is Laguna Phuket Marathon, which is expected to attract over 8,000 runners from more than 50 countries when it returns for the 13th time in June next year. While the race is commonly referred to as South East Asia’s leading destination marathon, the event is also well-known for its friendly atmosphere, offering race distances for all ages and abilities and thus encouraging mass participation.

There is no doubt that an event like Laguna Phuket Marathon has a significant impact on the local economy. According to research by Frost & Sullivan, a business consulting firm, Laguna Phuket Marathon was the prime motivation for travelling to Phuket for 1,750 local and expat visitors in 2017, while the number was 2,333 for foreigners. Furthermore, the event has seen a significant increase in average spending for both locals and foreign visitors, with the former seeing a 124 percent increase from 2016 to 2017 to 4,322 Baht and the latter seeing a 92 percent increase in average spend to 10,641 Baht during the same time. In addition, the race is held during a time when Phuket usually sees a slowdown in tourist numbers; it is estimated that the total economic output of the 2017 edition of the race was 215 million Baht.

Sports tourism on Phuket is not only about large international events. The island also regularly hosts smaller amateur events that may not attract the attention of international athletes but nevertheless play an important role in driving local sports tourism. According to research by Thailand Convention & Exhibition Bureau and C9 Hotelworks Market Research, domestic travellers accounted for more than 70 percent of total MICE travellers in 2016.

Paul Poole (South East Asia) Co., Ltd. offers a number of sponsorship opportunities for sporting events on Phuket, including Thailand Yacht Show, Kata Rocks Superyacht Rendezvous and Laguna Phuket Marathon. For more information click HERE.

 

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Tim Newton has lived in Thailand since 2012. An Australian, he has worked in the media, principally radio and TV, for 41 years. He has won the Deutsche Welle Award for best radio talk program, presented over 10,000 radio news bulletins, 3,900 in Thailand alone, hosted 650 daily TV news programs and produced 2,100 videos, TV commercials and documentaries. As founder of The Thaiger, Tim now acts as the Content Manager and head-writer, whilst supervising the growth of the YouTube channel. He's reported for CNN, Deutsche Welle TV, CBC, Australia's ABC TV and Australian radio during the 2018 Cave Rescue and other major stories in Thailand.

Follow Thaiger by email:

Thailand31 mins ago

Sunday Covid update: 125 deaths and 12,353 new cases

Thailand10 hours ago

Record-breaking 1 million Covid-19 vaccines given yesterday

Technology12 hours ago

Junk messages must now be blocked by Thai mobile carriers

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Kanchanaburi14 hours ago

Abusive Kanchanaburi temple rehab centre ordered to close.

Phuket15 hours ago

Phuket begins new subdermal injection method for vaccines

Bangkok16 hours ago

Police bust hotel party with ecstacy and ketamine, 59 arrested

image
Join the conversation on the Thaiger Talk forums today!
Coronavirus (Covid-19)17 hours ago

Phuket Covid-19: 5 new deaths and 4 new Sandbox infections

Thailand18 hours ago

Saturday Covid-19 Afternoon Update: full provincial totals

Phuket20 hours ago

Phuket man finds 30 million baht surprise on beach: “whale poop”

Malaysia21 hours ago

Transgender who fled to Thailand faces extradition to Malaysia

Coronavirus (Covid-19)23 hours ago

Saturday Covid-19 Update: 11,975 infections, 127 deaths

Thailand2 days ago

Thailand News Today | Nov 1 reopening proposed; arrest for “sexy” officer cosplay | September 24

Coronavirus (Covid-19)2 days ago

Covid-19 UPDATE: Provincial totals, vaccinations and more

Coronavirus (Covid-19)2 days ago

Contrary to Anutin, US says delivery of vaccines awaits Thailand

Thailand2 days ago

Sunsets, ‘Farangs’ and Boring Charisma | Thaiger Bites | Ep. 25

Tourism4 days ago

Travel data to Thailand for 106 million people unprotected online

Economy6 days ago

Cuts to import duty on alcohol, cigars, part of plan to entice wealthy foreigners

Crime5 days ago

OnlyFans content creators arrested by Thai police on pornography charges

Thailand5 days ago

Party at luxury villa in Phuket raided, homeowner allegedly assaults police officer

Coronavirus Vaccines6 days ago

Doctors say cardiac arrest caused death of man given AstraZeneca booster shot

Coronavirus (Covid-19)7 days ago

Covid-19: Detailed info on vaccinations, hospitalisations, and provinces

Thailand6 days ago

Around 20 people arrested at Koh Samui restaurant for drinking alcohol, gambling, playing pool

Bangkok5 days ago

Governor says Bangkok will only re-open when safe to do so

Thailand5 days ago

Bangkok re-opening Criteria, Thai Airways keeps Struggling | Good Morning Thailand | Episode 93

Phuket3 days ago

Police suddenly began raiding Patong bars selling alcohol

Pattaya4 days ago

October Pattaya reopening on schedule according to mayor

Thailand6 days ago

Morning Top Stories | No approved October re-opening, Phuket easing restrictions | September 20

Crime4 days ago

Ex-cop “Joe Ferrari,” other officers charged with violating discipline policy over suspect’s death

Phuket7 days ago

Phuket domestic travel rules need streamlining, officials discuss

Thailand5 days ago

Government warns that posting pornographic material is illegal following OnlyFans creator being questioned by police

Thailand2 weeks ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand7 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism7 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket7 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism7 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand7 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism7 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand8 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand8 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand8 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand8 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand8 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand9 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand9 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand9 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending