Planting seeds of change: Thai veggie market sprouts into billion-baht industry

Photo courtesy of Thai PBS World

In a culinary revolution, plant-based food companies are urged to overhaul taste, slash prices, and boost health benefits. Will this signal a paradigm shift in global dining habits?

The Thai plant-based food market, once a niche, is now a burgeoning industry worth billions. By 2024, it’s expected to skyrocket to 45 billion baht, according to Statista, a German online platform that specializes in data gathering and visualisation.

Amidst a pandemic-induced health consciousness, consumers are ditching meat for plant-based alternatives, presenting lucrative opportunities for food giants like CP Foods and Thai Union Group.

Even unexpected players like the PTT Group are venturing into a plant-based protein business. But amidst this buzz, taste, price, and nutrition remain key concerns for consumers, reported Thai PBS World.

Preeyanut, a government officer, embraces plant-based foods for health benefits but finds them pricey.

“If the prices come down, I will have them more often.”

Meanwhile, Patipon, an office employee, seeks convenience but notes taste disparities among plant-based products.

“I love veggie steamed buns… but vegan spaghetti… was not that great.”

Nida, a business owner, finds plant-based products disappointing, urging brands to match the taste of traditional items.

“I would eat plant-based products over meat products if they tasted better.”

Even dietitian Patsita opts for minimally processed foods, wary of high sodium levels in some plant-based alternatives.

“I often feel thirsty after eating plant-based meats.”

As consumers demand tastier, cheaper, and healthier options, will the plant-based food industry rise to the occasion, reshaping the future of how we eat? Time will tell.

In related news, in a case of social media misunderstanding, a well-intentioned educational post on Facebook by a Thai doctor went viral for the wrong reasons.

Chulalongkorn University shared on its Facebook page an image of Dr Pawat Phuensan with a pink background and a message warning about the dangers of prawn whisker punctures leading to fatal infections. However, netizens misinterpreted the post as an obituary for the doctor, leading to a flood of condolence messages.

Bangkok NewsThailand News

Samantha Rose

Samantha was a successful freelance journalist who worked with international news organisations before joining Thaiger. With a Bachelor's degree in Journalism from London, her global perspective on news and current affairs is influenced by her days in the UK, Singapore, and across Thailand. She now covers general stories related to Thailand.

Related Articles