Connect with us


Central plans 500 million baht reboot for New Years festival season



Central World in Bangkok | Stock photo via Wikipedia
Thaiger deals Thaiger deals

After months of restrictions for shopping centres, with promotional events banned in areas with high Covid-19 infection rates, 35 Central shopping centres across Thailand are preparing for the holiday shopping season with a multimillion baht market campaign to boost sales.

Central Pattana Plc is set to spend as much as 500 million baht this New Years festival season in an attempt to boost shopping and retail sales. They announced the “Forwarding Happiness 2022” campaign yesterday at a press conference, where Central Group executives unveiled their new plan.

Central Pattana Plc, or CPN, is an SET-listed property developer and retail magnate in Thailand. The “Forwarding Happiness 2022” will be rolled out across 35 different malls and shopping centres between November 12 and January 6, according to the company. The plan involved 400 million baht being spent on marketing for the Christmas and New Year season. The other 100 million baht will be used for New Years countdown events. The company’s executive vice president of marketing Nattakit Tangpoonsinthana explained their strategy.

“Although the Covid-19 pandemic still persists and customer traffic is yet to get back to the level of the pre-crisis period, we are set to spend heavily a budget on par with the pre-crisis level to launch our New Year campaigns which align with the country’s reopening with an aim to establish Thailand as a world-class shopping destination, and stimulate the tourism ecosystem as well as community economies.”

One of the features of this plan will be the largest Christmas tree in Southeast Asia, a 14-metre tall tree at CentralWorld in Bangkok. Also Central EastVille will put up a large ice-skating rink  surrounded by Christmas trees.

Consumer interest in shopping has gradually improved this year, according to Nattakit. He expects the positive trend will continue, especially as the country reopens further and vaccinations increase. The company reports that consumer traffic is 100% back to pre-Covid numbers at their malls in Rayong, Mahachai and Samut Sakhon. The numbers are 80-90% normal in the Northeast region and at around 70% in Bangkok. Central expects their fourth quarter earnings to be at about 80% overall of what their numbers were pre-pandemic.

Nattakit is confident that Thailand’s retail sector will get back to normal within a few years, as long as Covid-19 can continue to be managed.

“If there is no fifth and sixth wave of Covid-19 outbreaks, we are confident that the overall retail sector will become normalised over the next 2-3 years…We have to monitor the situation of the retail and tourism markets after the country’s reopening for two weeks before moving forward on New Year’s countdown events.”

SOURCE: Bangkok Post


Get more from The Thaiger

Luke Albers is a writer from the United States. He graduated from the University of Colorado with a bachelors degree in political science and a certificate in peace, conflict and security studies. He has lived and worked in Africa and India, and now calls Thailand home. Luke loves to use his writing to connect with new people and places.

Follow Thaiger by email:

Thailand9 hours ago

Woman goes bananas after children steal her fruit and sues them for 24,000 baht

China9 hours ago

China says Covid has weakened as it announces loosening of strict policies

Thailand9 hours ago

Dog carries baby’s corpse out of a forest in eastern Thailand

Sponsored1 day ago

Top 5 Backlink Agencies in Bangkok for Your Business

Events10 hours ago

Travis Scott to headline Rolling Loud Thailand festival

Thailand10 hours ago

9 year old boy rescued after falling into 2-metre deep well

Thailand10 hours ago

Thailand News Today | Sexy Thai model exposed as an identity thief and transwoman

Join the conversation on the Thaiger Talk forums today!
South10 hours ago

Whale washes up on beach in South Thailand

Transport10 hours ago

Last jumbo – the last Boeing 747 leaves the gate

Weather10 hours ago

Bangkok could hit lows of 18°C next week

Thailand11 hours ago

Geminids meteor shower predicted to hit Thailand on December 14 

Crime11 hours ago

Kuwaiti overstayer busted in Koh Pha Ngan, Thailand

Thailand11 hours ago

What next for Bali as Indonesia bans sex?

Thailand11 hours ago

Jailed politician erects billboard to wish voters Happy New Year

Thailand12 hours ago

Beastly reptile crocs the world of small village in southern Thailand

Pattaya12 hours ago

Pattaya officials continue to struggle with homeless problem

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11