Connect with us

Business

Phuket’s Boat Lagoon rebrands, sets sail for lifestyle destination

Legacy Phuket Gazette

Published

 on 

PHUKET: Do you know why the iPod succeeded? After all, it’s just another MP3 player. Yet it’s so much more than that: a fashion accessory, an icon of a certain lifestyle, a symbol of fun and, of course, a music player. It looks beyond the obvious and expands the concept that leads to such a hit.

Here in Phuket, it’s the Boat Lagoon that’s aiming to be more than you expect.

You hear the name Boat Lagoon Marina and you probably think boats – row after row of shiny yachts waiting to be taken to sea – with packs of sea dogs taking care of the vessels. Is there a place there for non-sailing types?

Yes, there is, and there will be more. The Boat Lagoon is opening up and showing its new, true nature – that of a lifestyle destination reflected in its new name – Boat Lagoon Marina Village.

This current expansion is a consequence of steady and sustainable development, which the Boat Lagoon has been undergoing since its founding almost 25 years ago. While other marinas in Thailand have tried to enter the lifestyle market from the outset, the Boat Lagoon’s owners chose to build strong foundations in the marine business and then add to the concept.

It has grown into more than just a yacht marina, as it now boasts a large number of permanent residents, hundreds of meters of retail space, a big hotel and more. Expansion into the lifestyle and events market is yet another step in its evolution.

This transformation, fitting perfectly with a recent wave of dynamic development on the east coast of Phuket, is already visible at the entrance to the complex, where a massive steel sculpture is catching the eyes of everyone passing by. If they ever slow down, they will notice a row of boutiques and bistros inviting them to enjoy the Boat Lagoon and find out more.

In addition to a variety of restaurants now servicing the marina, the area provides space for an enjoyable walk down a leafy promenade – something that cannot be said about many other spaces in Phuket. And now, thanks to a new footbridge – opened a weeks ago – it just got better.

“We want this space to be more dynamic and lively; the bridge will allow people to move around the Lagoon more freely”, explains Boat Lagoon Deputy Managing Director Boon Yongsakul.

The bridge does just that, allowing pedestrians to cross from the Admiral Prince Abhakara Kiartivongse statue – the father of the Royal Thai Navy – to the Boat Lagoon’s lighthouse that offers fantastic views from its top. And when a boat needs to pass, the bridge opens up like a gate to the seas.

It was next to the statue that a ceremony was recently held to ask the much revered prince and deities for good luck with the Lagoon’s expansion – an ambitious project that includes even more lifestyle outlets as well as an ongoing series of events, such as a stylish weekend market, to take place within the complex.

Named after the Lagoon’s iconic lighthouse, the market aims to bring Thais and expats together to enjoy a more tasteful kind of weekend event. With hand-picked vendors manning the stalls, live performances and different themes for each event, its goal is to bring new quality to the market concept and even more life to the East coast of the island.

Speaking after the merit making ceremony at the foot of Admiral Prince’s statue, Boat Lagoon founder Kanit Yongsakul said, “If you ask Abhakara for help with something positive, it’s sure to succeed.”

“Income is secondary to us. What we want is to give Phuket residents a place for leisure time – a space where they can take a walk with their families, have a good meal and enjoy themselves,” he added.

— Maciek Klimowicz

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Coronavirus (Covid-19)23 mins ago

Special train takes Covid patients home to northeastern Thailand

Best of30 mins ago

Top 5 best bars in Krabi

Coronavirus (Covid-19)1 hour ago

Dying Samut Prakan mother tells daughters to go to orphanage

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Pattaya2 hours ago

American charged after not wearing a face mask at a Taco Bell in Pattaya

Thailand2 hours ago

GMT | Covid update, monkey business, Thai gold | July 27

Coronavirus World2 hours ago

Travel bubble plans abandoned amid global spread of Delta variant

image
Join the conversation on the Thaiger Talk forums today!
Pattaya3 hours ago

Over 66 people arrested in police raid at Pattaya beach club

Coronavirus Vaccines3 hours ago

Government under increasing pressure to share details of vaccine procurement deals

Coronavirus Thailand3 hours ago

Covid patients with positive antigen test no longer need PCR test prior to treatment

Tourism4 hours ago

Thai tourism likely to hit rock bottom this year

Coronavirus (Covid-19)5 hours ago

Tuesday Covid Update: 14,150 new cases and 118 deaths

Myanmar16 hours ago

Myanmar’s economy to shrink by 18% due to military coup and Covid-19

Singapore18 hours ago

Singapore plans to vaccinate 80%, reopen with quarantine-free travel by September

Thailand19 hours ago

Pattaya suspects arrested for live streaming breaking curfew

Thailand20 hours ago

Sinovac/AstraZeneca highly effective, according to Thai research

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand6 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand6 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand6 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending