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Phuket Business: Luxury auto dealer aligns brand with international football lovers

Legacy Phuket Gazette

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Phuket Business: Luxury auto dealer aligns brand with international football lovers | The Thaiger

PHUKET: Football players from Phuket FC recently visited the TSL Auto Corporation (TSL) premium imported car showroom to thank the company for officially sponsoring the team in the upcoming Thai Yamaha One (Division 1) 2013 season.

Phuket FC’s head coach Panipol Kerdyam made a personal appearance, alongside players Nontaphan Jiensathawong, Nenebi Tre Sylyee Tre, Luiz Eduardo Purcio, Girogi Tsimakuridze, Kritsada Sakaew and Ninuruddin Nide-ha, among others.

The players had their photos taken with the luxury cars on offer as a way to say thank you to TSL.

TSL Auto Phuket branch GM Anek Tipparak told the Phuket Gazette that TSL wants to sponsor and support local football in Phuket, as well as promote his brand to the international community, many of whom are passionate about the sport.

“Our company wants [to attract] clients who are interested in premium cars,” said Mr Anek.

Mr Anek clarified that his brand awareness building strategy was not limited to Phuket fans.

“Phuket FC played well in Thai Yamaha League 1 last season and I think more people will learn to recognize the TSL brand across the league.”

Indeed, the club’s marketing and PR activities have increased this year, with the club operating under a budget of more than 90 million baht, the largest amount so far since its official incorporation in 2009.

The official logo of TSL, a Bangkok headquartered firm, first appeared on the club’s jersey late last season, with many local fans initially unable to identify the company, which had only officially opened its Phuket showroom early in 2012.

In addition to live exposure, sponsors can enjoy national exposure of their brand with many of the 34 league matches due to be televised on national cable television, although exact broadcasting details have yet to be finalized.

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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Governments & old media versus social media – who will win? | VIDEO

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Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

The Thaiger

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

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Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

The Thaiger

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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