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Business Buzz: Social media trends to look out for this year

Legacy Phuket Gazette

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Business Buzz: Social media trends to look out for this year | The Thaiger
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PHUKET: As we begin another new year, it is a timely opportunity to consider what we should look out for in 2017. It is always important to reevaluate your digital footprint on a regular basis.
Here are my 2017 tips to have a successful year in social media and beat your competition, increase your revenues and improve customer loyalty.

Remember, an efficient sales funnel is critical, especially combined with a good product and a customer-friendly approach. Use these techniques to build your database, and consider splitting that between a local and tourist market if relevant.

Stand Out From the Crowd

Dare to be different. A lot of social media is people being sheep, following what others do without any real thought or application. Avoid this trap – find your voice, but don’t be afraid to do something different or untried. At the end of the day, the goal is to be seen and remembered. This will put money in the bank account – but just be careful about being too risque.

Relationships Will Be Key

There is no doubt that as people’s social media attention spans get shorter and shorter with more voluminous online marketing coming their way, the critical factor will be building real relationships. There is a fine line between selling and marketing – people love to buy but hate to be sold to, so build the relationship better than the rest and your sale will happen.

Use Systems and Automation

There are so many fantastic digital products out there at the moment that you would be crazy not to be using them. Often they are free or very cheap, and the benefits are golden. Why do the hard work when an app can do it all for you.

Facebook Live, Instagram

Videos and pictures will be used more in 2017. Imagine showing off your hotel rooms or new housing display live on Facebook with a limited time offer of availability, a dining experience at your restaurant, a live band at your bar… the list goes on. This will create engagement, interaction and a following.

Google Places

Google and its takeover of everything internet means that if you are not plugged in you are missing out. Google Maps is now on almost every smart phone, and for zero cost your business could be showcased to your local clients. Make sure you get listed today.

Create A Connected Digital Footprint

Make sure that you have a cohesive, integrated online footprint. Decide what presence you want, then have them interconnect and work with each other. In my next column I am going to suggest what I would do if I had to start from scratch knowing what I know, but for the time being, think website, Facebook, Instagram, YouTube and Twitter.

Simon Wetherell is a Social Media Expert, Trainer and Lawyer. He now resides in Thailand where he trains businesses and individuals on how to profit from the Social Media industry. For more information go to https://Phuket OnlineMarketing.com or call him on 095 085-3355.

— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Expats

Expat shift drives changes in Bangkok’s condo market

The Thaiger

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Expat shift drives changes in Bangkok’s condo market | The Thaiger

Thailand’s dominant working expat nationality in past decades has been Japanese, currently making up 18% of expatriates in the country. But, while Japanese expatriate numbers are decreasing, a CBRE report notes that Chinese and Filipinos are on the rise. There were 28,560 Japanese expats in Thailand as of Q3 2020, just ahead of the Chinese expat contingent at 25,811.

As China’s manufacturing has shifted overseas and Filipino expatriates have increased in line with local demand for teachers fluent in English, there’s been a continuing de-centralisation of the expat communities living in Thailand.

Rathawat Kuvijitrsuwan, Head of CBRE Research and Consulting, Thailand says thatJapanese expatriates primarily work in manufacturing, export/retail/automotive, real estate services including leasing, and business services sectors.

“The decline in the Japanese expatriate population in Thailand is due to high industry maturity where locals can fulfil expatriate jobs competently, relatively high wages, and industrial relocation to neighbouring countries such as Vietnam and Cambodia.”

Rapid industrialisation in Thailand between the mid-1980s until the Asian Financial Crisis in 1997 saw a surge in the Japanese expatriate population culminating in Thailand as the fourth largest Japanese population outside Japan at its 2015 peak after USA, China and Australia. However, the population size has experienced a 22% decrease since then, the lowest amount since 2012.

Meanwhile, the amount of Filipino and Chinese expatriates, the two fastest growing nationalities, have increased by 38% (13,146 to 18,472) and 31% (from 18,812 to 25,811) over the past 5 years, according to the Foreign Workers Administration Office.

Chinese nationals in Thailand work mainly in manufacturing as the country shifts its production outside China to avoid US tariffs on Chinese-made goods. Filipino nationals work mainly as teachers due to their native fluency in English and the relatively lower wages than their European, North American, Australian and New Zealand counterparts, making them a strong force behind international and bilingual schools in Bangkok.

CBRE Research reveals that extensions of downtown Bangkok such as Rama IX and Ratchadapisek have become Chinese expatriate hotspots due to amenities such as Chinese-centric restaurants, shops and convenient MRT access. Similarly, On Nut is a preferred area for Filipino expatriates due to lower rentals than early to mid-Sukhumvit while still affording convenient BTS access.

Condominiums for rent along Ekkamai BTS generally command over 15% premium in rent compared to condominiums along Phra Khanong BTS, despite being just one station apart.

“This means affordable midtown condominiums along mass transit lines with a maximum of two interchanges away from expatriate office hotspots could become increasingly attractive to investors seeking rental properties with expatriate demand as expatriate areas could de-centralise outwards in line with high-growth expatriate nationalities and their respective preferred areas.”

SOURCE: CBRE

To find the best selection of condos and other property in Thailand go to Fazwaz.com

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Business

Thai Airways to provide flights to some international destinations this month

Maya Taylor

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Thai Airways to provide flights to some international destinations this month | The Thaiger
PHOTO: TTR Weekly

Thai Airways, the beleaguered national carrier currently undergoing a “rehabilitation” process (code for bankruptcy and restructure proceedings), says it’s laying on a number of special flights to destinations outside the Kingdom this month. Nation Thailand reports that the airline is introducing flights to Hong Kong, Taipei, London, Copenhagen and Stockholm. Executive Vice President Wiwat Piyawiroj says the flights are being provided to help those who need to travel to those destinations.

Thai Airways is already under fire for not refunding, or long delays in refunding, tickets sold before the grounding of the airline, for dates after the closure of the Thai borders.

The details of the new routes can be found below. All times are local…

Bangkok – Hong Kong
October 21: Departing Bangkok at 1.55pm, arriving Hong Kong 5.40pm
October 28: Departing Bangkok at 2.00pm, arriving Hong Kong at 5.45pm

Bangkok – Taipei
October 8, 16, 23: Departing Bangkok at 8.25am, arriving Taipei 1.05pm
October 30: Departing Bangkok at 8.15am, arriving Taipei at 12.45am

Bangkok – London
October 4, 11, and 18: Departing Bangkok at 12.50am, arriving London at 7.10pm
October 25: Departing Bangkok at 1.20pm, arriving London 7.35pm

Bangkok – Copenhagen
October 4, 11, and 18: Departing Bangkok at 6.50am, arriving Copenhagen at 1.05pm
October 25: Departing Bangkok at 6.50pm, arriving Copenhagen 12.35am

Bangkok – Stockholm
October 14: Departing Bangkok at 7.05am, arriving Stockholm at 1.10pm

SOURCE: Nation Thailand

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Business

Thai Vietjet introduce new “Deluxe” product for domestic routes in Thailand

Maya Taylor

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Thai Vietjet introduce new “Deluxe” product for domestic routes in Thailand | The Thaiger
PHOTO: www.vietjetair.com

Thai Vietjet, which currently operates 13 domestic routes within Thailand, is launching a new “Deluxe” product, starting from 999 baht. The “Deluxe” tickets will include 7 kilos of carry-on and 20 kilos of checked luggage (currently an additional charge), as well as seat selection and priority check-in. Date, route and flight changes are also permitted 1 time, free of charge.

Deluxe fares are available for travel between October 6 and December 31, excluding public holidays, on all domestic routes operated by the carrier. The 999 baht price tag does not include taxes and fees. Thai Vietjet is adding a number of new routes to its current network, including Chiang Rai to Hat Yai from November 1, and Bangkok Suvarnabhumi to Hat Yai, Khon Kaen, Nakhon Si Thammarat, Ubon Ratchathani, and Surat Thani from November 4.

The airline’s full network of domestic routes can be viewed at www.vietjetair.com. It also operates a number of international routes between Thailand and Vietnam and between Thailand and China, but not at the moment.

SOURCE: Chiang Rai Times

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