Connect with us

Business

Business Buzz: Local customers key to successful business

Legacy Phuket Gazette

Published

 on 

PHUKET: One of the common mistakes a business can make in a location like Phuket is to forget who is really important.

In a holiday location it is very easy to focus on the tourist market, because the perception is they are the ones who are here spending without a care in the world and that there is an endless supply of them. In other words… easy money.

However, as we know, tourist demographics have been changing, as has what they consider important and are spending their money on.

So, for businesses, it makes far more sense to have a two-pronged focus, namely a tourist strategy and a local strategy.

I suggest to all of my clients that building a loyal local following should be a priority, and then when the tourists do come in the high season, it is just a financial bonus.

As business owners, if we can build a local database comprised of resident customers, this can be far more profitable in the long term as they are here all year round. By looking after the locals you can smooth out the highs and lows of the holiday cycles to have year round cash-flow and profitability.

So consider this, always look after the residents, and then when you really need them they will be around to look after you.

Simon Wetherell is a social media expert and lawyer. He trains businesses and individuals on how to profit from the social media industry. For more information: Visit PhuketOnlineMarketingSchool.com or call 095-085 3355.

— Simon Wetherell

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Myanmar12 mins ago

Myanmar’s economy to shrink by 18% due to military coup and Covid-19

Singapore2 hours ago

Singapore plans to vaccinate 80%, reopen with quarantine-free travel by September

Thailand3 hours ago

Pattaya suspects arrested for live streaming breaking curfew

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand4 hours ago

Sinovac/AstraZeneca highly effective, according to Thai research

Phuket4 hours ago

Phuket vice governor says “Sandbox” tourists aren’t scared off by Covid situation

Thailand5 hours ago

Ministry of Education seeks 21.6 billion education subsidy

image
Join the conversation on the Thaiger Talk forums today!
Coronavirus (Covid-19)5 hours ago

The ‘infodemic’ – interview with Helen Petousis-Harris about Covid misinformation

Best of6 hours ago

Phuket’s 8 Best Rooftop Bars

Coronavirus (Covid-19)6 hours ago

Ayutthaya logs 255 new infections, hospital beds full

Thailand6 hours ago

Another “monkey war” in Lop Buri, hundreds fight in the street- VIDEO

Thailand7 hours ago

Plantations International provides Pattaya with provisions

Coronavirus (Covid-19)7 hours ago

Monday UPDATE: 15,376 new infections, Provincial report

Thailand8 hours ago

Thai baht goes from top-performing to worst-hit currency in Asia

Coronavirus (Covid-19)8 hours ago

Covid train cancelled, SRT cites lack of passengers

Coronavirus (Covid-19)9 hours ago

Government submits proposal to allow department store restaurants to sell food online

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand6 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand6 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand6 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending