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Air Asia seeks to mitigate economic losses with launch of “super app”

Maya Taylor

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Air Asia seeks to mitigate economic losses with launch of “super app” | Thaiger
PHOTO: www.lowyat.net

Air Asia is introducing a super app, in an attempt to off-set – at least partially – the significant financial losses brought about by the Covid-19 pandemic. The mobile application shuffles Air Asia’s model as a flight and accommodation provider, to a broader platform of complimentary services. The app will offer users a variety of options, including digital payment services, delivery services, and an e-commerce platform. Air Asia Chief Executive and founder, Tony Fernandes, says the idea for the app was floated prior to the pandemic, but Covid-19 hastened its development.

Air Asia’s Thai subsidiary, the majority Thai-owned Thai Air Asia, has been back flying domestic routes around Thailand since the Civil Aviation Authority of Thailand lifted restrictions in June.

“This journey didn’t start during the pandemic, this journey started 2 years ago, but it was accelerated because of the outbreak. This is not a Plan B, this was always our Plan A, but we still think aviation will definitely come back.”

Air Asia was hit with losses of US$238 million in the second quarter of 2020 and says it desperately needs to seek new sources of revenue while the economic effects of Covid-19 continue to be felt around the globe. The Bangkok Post reports that from October 8, users in Thailand and the wider ASEAN region can access the new app through the company’s website or through its existing mobile app.

Fernandes says payment and logistics services will be provided by the airline’s subsidiary operation, Air Asia Digital. Users will be able to book flights (including those of other airlines) and hotels, as well as enroling in a rewards programme.

“Air Asia’s roots are from moving people from A to B and moving cargo from A to B, and that is the basis of Air Asia Digital and the basis for our platform AirAsia.com.”

The app is expected to face tough competition from super apps Grab and Gojek, currently understood to be in merger talks. Should a merger go ahead, the combined operation would create a monopoly on food delivery and car-hailing services in the ASEAN region. However, Fernandes remains optimistic, with the airline hoping to complement existing services.

“I don’t believe we are here to compete, but here to complement. Airlines always see us as competitors, but we complemented the full service and created a new market that was not there. Before, only a few people could fly, now everyone can fly, and in the same way we will complement the market.”

SOURCE: Bangkok Post

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3 Comments

3 Comments

  1. Avatar

    Glenny

    Friday, September 25, 2020 at 11:59 am

    Maybe they can open a few pad thai stands outside the airport to help with the downturn.

  2. Avatar

    Michel Frenchie

    Friday, September 25, 2020 at 1:27 pm

    Super app… lol… that’s show how airlines are desperate! Why not foot massage or bungy jumping! I do not think this recommendation came from McKinsey…

  3. Avatar

    Crispy Fruitcake

    Sunday, September 27, 2020 at 11:03 am

    I hope they are working with the TAT and its regional committees to completely overhaul and rebuild Thailand as a tourist destination.
    And get rid of this silly zenophobia, foreigners with money spend it elsewhere because you turn your nose up at them.

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The Thaiger joins forces with Masii to bring you hassle-free Thailand re-entry packages and much more

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The Thaiger joins forces with Masii to bring you hassle-free Thailand re-entry packages and much more | Thaiger

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The Thiager and its sister company Tadoo, have announced they will enter a strategic partnership with the Bangkok-based fintech company, Masii.

Having joined forces with Masii, The Thaiger aims to provide its 6 million-plus monthly users with exclusive deals and packages such as the Thailand re-entry package, comprising of the Certificate of Entry (COE), Covid-19 Travel Insurance and a Covid-19 Test.

Sapir Matmon, of Tadoo, says “This tie-up will allow us to provide our readers with all-inclusive packages specifically designed to make the whole process of coming back to Thailand as simple as possible. And by booking through us, all service fees will be waived – a saving of more than 1,000 Baht. We’re confident you won’t find a better price in the market right now.”

The Thaiger joins forces with Masii to bring you hassle-free Thailand re-entry packages and much more | News by Thaiger

“We can provide everything you need to enter Thailand hassle-free and within 12 hours, which is the fastest in the market.” Says Maxwell Meyer, CEO of Masii.

Covid-19 has drastically accelerated the industry’s movement toward shifting products and services online.

Sapir says “We are tremendously pleased to welcome the Masii team and work alongside Maxwell, as one of the stars of the local fintech scene.”

Tadoo, The Thiager’s sister company, has also teamed up with Masii on their Thai price comparison platform, tadoo.co, which offers a similar range of products including, insurance, finance, internet, and mobile.

The goal of Tadoo is to bring clarity to the Thai market and assist consumers in making better-informed choices by offering a quick and convenient solution for getting the products they want without the hassle.

For more information on the Thailand Re-Entry Full Package, click HERE.

The Thaiger joins forces with Masii to bring you hassle-free Thailand re-entry packages and much more | News by Thaiger

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Coronavirus (Covid-19)

Aviation authority calling for 20,000 vaccine doses for crew, ground staff

Maya Taylor

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Aviation authority calling for 20,000 vaccine doses for crew, ground staff | Thaiger
PHOTO: Christian Junker on Flickr

The Civil Aviation Authority of Thailand is calling for vaccine doses to protect around 20,000 airline crew and ground staff before the country re-opens to international tourists. The CAAT says it’s vital that those working in the aviation industry are protected and has submitted its request to the Centre for Covid-19 Situation Administration.

According to Suthipong Kongpool from the CAAT, there are around 20,000 airline employees, including crew and ground staff, who will need to be vaccinated. As 2 doses are required, a total of 40,000 doses are needed to fully protect staff. The Bangkok Post reports that the CAAT will meet on Thursday to review the aviation sector’s readiness for when the country re-opens without international arrivals having to quarantine.

Suthipong says they are seeking enough vaccine doses to protect employees of Thai-registered carriers.

“It’s a confidence-building measure for tourists and those providing the services to them.”

From July, the southern island of Phuket will be the first part of the country to waive quarantine for vaccinated international arrivals, subject to 70% of local residents being vaccinated. The “sandbox” project is a pilot programme that will be expanded to other areas if it proves successful. Between October and the end of the year, 5 other provinces – Phang Nga, Surat Thani, Krabi, Chon Buri, and Chiang Mai – are expected to adopt the programme. Officials hope to be able to re-open the country fully from January 2022.

According to the CAAT, the first foreign visitors expected to return to Phuket will be Chinese tourists, given that country’s success in managing the pandemic. Meanwhile, the CAAT says Thailand will see a 7% increase in air traffic this month compared to last, with a total of 36,150 domestic and international flights.

SOURCE: Bangkok Post

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Labour union angry over changes to Thai Airways staff contracts under rehab plan

Maya Taylor

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Labour union angry over changes to Thai Airways staff contracts under rehab plan | Thaiger
PHOTO: Wikimedia

Union representatives are questioning changes made to the employment terms of Thai Airways staff as part of the national carrier’s debt-restructuring plan. The labour union claims the changes have removed or diluted several staff entitlements and welfare benefits, pointing the finger at acting president, Chansin Treenuchagron, who signed the orders.

The union is calling on the Department of Labour Protection and Welfare to review the changes to check if they align with a debt-restructuring plan submitted to the Central Bankruptcy Court. According to a Bangkok Post report, the union believes the signed orders may go against the terms of the rehab plan currently being reviewed by creditors. They include an order related to the company’s new organisational structure, as well as the screening of workers who will continue to be employed by the carrier during and after the rehab process.

Union representatives accuse the airline of changing the terms and conditions of employee contracts, meaning weaker welfare benefits. They are asking the DLPW to confirm if the changes comply with the 1940 Bankruptcy Act, the 1975 Labour Relations Act, and the 1998 Labour Protection Act. The union says that if the changes are found to violate the acts, Chansin should be ordered to cancel the orders and draw up new employment terms that comply with the airline’s rehab plan and with employment law.

SOURCE: Bangkok Post

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