Connect with us


Thai Airways submits rehabilitation plan




Thai Airways has submitted a rehabilitation plan in accordance with a Central Bankruptcy Court order after the the receiver’s appointment last September. The airline’s acting president Chansin Treenuchagron says the rehabilitation plans aim to “fully restructure and help the national flag carrier to regain profits”.

In a press release, the company revealed its planned recovery is expected to come from multiple aspects of the airline’s attributes.

“The airline’s planned recovery is expected to come from its strengths from branding, customer loyalty, service-minded employees, a competitive cost base, and Thailand’s unique geographical advantage as the centre of the Asean region.”

Thai Airways will be ready to operate under its new vision… “a private high-quality full-service carrier with a strong Thai brand, connecting Thailand to the world and consistently generating a sustainable profit margin, under the 4 pillars which include being the preferred carrier for travel to and from Thailand tailored to the ability to pay of our core customer segments.”

Thai Airways plans to unbundle the fares offered so that customers can access cheaper basic fares as well as flying only to destinations that are profitable. Such cost competitiveness will require the company to restructure the size of the organisation as well as processes and operating systems. Additional high impact measures Thai has taken include, reducing the number of aircraft types from 12 to 5. The company also plans to invest in digital technology to increase online sales.

Thai Airways has also set up a transformation office, appointing a dedicated chief transformation officer to thoroughly evaluate business opportunities and to execute its transformation plan which has been proven to be highly effective and roust as the method has delivered results in hundreds of similar situations globally, including other Thai companies.

Based on the transformation programme’s projections, it is expected to generate an earnings before interest and tax margin of approximately 10% by 2025.

SOURCE: Nation Thailand


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.



  1. Avatar

    Fred Johnson

    Thursday, March 4, 2021 at 3:02 pm

    Sounds good. Then they make sure to repay pending customers? or do they drive on as usual and keep the ticket money themselves? Exciting to see, they are not directly known for doing the right thing. Fun offer they run with the new company! Keep dreaming.

  2. Avatar

    Mr cynic

    Thursday, March 4, 2021 at 7:21 pm

    Sound like a fairy tale to me.the brand is damaged beyond repair.there is no goodwill towards this company from the passengers who have lost flights or the many major industry players they are owing big bucks to.the whole company should have been wound up at least 3 years ago.

  3. Avatar

    Krub Krub

    Thursday, March 4, 2021 at 8:24 pm

    But but, it’s a national carrier keeping the Thai flag high, so why should they repay? They should be using Thai work ethics, like the jet ski profit models, military Juntas, international flour dealers in the gov, watch collectors. You know. Mai bpen rai. Krub.

  4. Avatar

    Toby Andrews

    Thursday, March 4, 2021 at 9:28 pm

    Their design is to make enough money to pay the people at the top.
    As for the many people that have lost flights and refunds, they do not matter.
    All the others that they owe money to – they can whistle for it.

You must be logged in to post a comment Login

Leave a Reply

Ann Carter is an award-winning journalist from the United States with over 12 years experience in print and broadcast news. Her work has been featured in America, China and Thailand as she has worked internationally at major news stations as a writer and producer. Carter graduated from the Walter Williams Missouri School of Journalism in the USA.

Follow Thaiger by email:

Thailand7 hours ago

Thailand News Today | Australian released from death row, Samui restaurant raided | September 20

News8 hours ago

Pathum Thani man allegedly lights building on fire, sticks around to laugh and smile

Thailand8 hours ago

Australian and American on Thai death row released from Thai death row, Supreme Court clears drug trafficking case

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

World10 hours ago

Insect snacks hit Japanese vending machines

Thailand10 hours ago

The Return of ‘THE TIM’ | Thaiger Bites | September 20

Coronavirus (Covid-19)10 hours ago

Monday Covid Update: 12,709 new cases; provincial totals

Join the conversation on the Thaiger Talk forums today!
Thailand11 hours ago

Pattaya laundry shop reports ladies’ underwear thief is on the loose

World12 hours ago

Hanoi to ease Covid restrictions this week

Thailand12 hours ago

Morning Top Stories | No approved October re-opening, Phuket easing restrictions | September 20

Thailand12 hours ago

Government believes more suspects involved in theft from budget meant for the disabled

Thailand14 hours ago

Dual Pricing and Reduced tax on Alcohol | Good Morning Thailand | Episode 92

Thailand14 hours ago

Around 20 people arrested at Koh Samui restaurant for drinking alcohol, gambling, playing pool

Bangkok15 hours ago

Bangkok residents warned of flooding risk as torrential rain forecast this week

Thailand15 hours ago

Government seeks to regulate infectious waste disposal charges

World15 hours ago

Manny Pacquiao to run for president of the Philippines

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14 | Thaiger
Thailand7 days ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand7 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism7 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket7 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism7 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand7 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism7 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand8 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand8 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand8 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand8 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand8 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand8 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand8 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand8 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11