Siam Piwat partners with 40+ tourism firms for ‘ONESIAM Tourist Grand Giveaway’ campaign

Siam Piwat Group, a leading property and retail developer – the owner and operator of leading global destinations including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, ICS and Siam Premium Outlets Bangkok, is partnering with The Tourism Authority of Thailand (TAT) and over 40 leading tourism-related firms across 12 industries to host ‘ONESIAM Tourist Grand Giveaway’ campaign. The reward campaign aims to stimulate tourism and boost spending as well as to offer experience and privileges to international travellers visiting Thailand. Tourists will have a chance to receive varieties of privileges worth more than 16 million baht in total, from 1 July 2024 to 30 September 2024.

Tanavan Arkaleephan, Senior Director, Tourist Relations, Siam Piwat Group, said “All Siam Piwat’s retail premises are ‘global destinations,’ an acclaimed must-visit and top-of-mind destination among visitors from across the globe. We dedicatedly offer unparalleled shopping experiences, world-class entertainment as well as numerous multi-dimensional tourist lifestyle magnets. Siam Paragon’s daily footfall reaches up to 150,000 – 200,000 while Siam Center and Siam Discovery welcome about 100,000 – 120,000 visitors a day. ICONSIAM and ICS open doors to 140,000 – 160,000 customers daily and at Siam Premium Outlets Bangkok recorded about 8,000 – 10,000 visitors per day. Local shoppers represent 60 per cent and international visitors from around the world contribute to 40 per cent of total visitors. China, Taiwan, South Korea, India and Indonesia respectively rank as the top five countries visiting Siam Piwat’s shopping destinations.

‘Siam Piwat has initiated a collaborative effort that aligns with the government’s strategy to drive tourism expenditure among both local and international travellers to reach the targeted 3.5 trillion baht and attract more than 35 million tourists to the country, which is expected to reach 40 million by the end the year. Our strategic tourist campaign ‘ONESIAM Tourist Grand Giveaway,’ is a collaborative partnership with TAT and more than 40 top-notch partners in the tourism business across 12 industries including airlines, hospitality, transportation, restaurants, payment gateway providers, spas and many more. This campaign aims to offer multi-dimensional privileges and experiences to international visitors with over 100,000 giveaways valued at more than 16 million baht.    

Partners joining forces in this campaign include Airport Rail Link, Air Charter Service (Thailand),  Alfaiz Thai Travel, Alipay, Andamanda Phuket Waterpark, Ads Chaophraya,  Avani+ Riverside Bangkok Hotel, Anantara Riverside Bangkok Resort, Anantara Siam Bangkok Hotel, Blue by Alain Ducasse, Bangkok Airways, Bolt, Calypso Cabaret, Chao Phraya Tourist Boat, Chatrium Grand Bangkok, Chatrium Hotel Riverside Bangkok, Chargespot Thailand, Elephant Go Go, Dear Tummy Lifestyle Supermarket, Fraser Suites Sukhumvit Bangkok, Hamar Osoth, GB Limousine, Grab,  Rajadamnern Stadium, LINE MAN, Millennium Hilton Bangkok,  Moxy Bangkok Ratchaprasong, Moon Whale Sunset & Seaview Bar, Paad Att, Praram 9 Hospital,  Ripley’s Museum Pattaya, Royal Orchid Sheraton, SEA LIFE Bangkok,  Shangri-La Bangkok, Siam Kempinski Bangkok, Sindthorn Kempinski Bangkok, The Salil Hotel Riverside Bangkok, Tour Master, UnionPay,  Vana Nava Water Jungle Hua Hin, WeChat Pay.

To facilitate tourists joining this campaign, Siam Piwat has developed a Tourist Web App that travellers can conveniently apply for an ONESIAM Tourist Card online to earn special privileges from over 300 participating brands at Siam Piwat’s shopping centres like exclusive discounts, access to Tourist Lounge and many more. ONESIAM Tourist Card members can then enjoy leveraged privileges of “ONESIAM Tourist Grand Giveaway” from leading campaign partners which comprise local and international tourism-related firms. This campaign offers unparalleled experiences spanning from shopping, dining, hospitality as well as entertainment, especially for visitors of Siam Piwat’s retail destinations and tourists travelling to Thailand. The prizes feature, for example, a Siam Gift Card valued at THB3,000 which can be used instead of cash at Siam Piwat’s retail premises, air tickets from Bangkok Airways, accommodation from The Salil Hotel Riverside Bangkok, Afternoon tea gift vouchers from Siam Kempinski Bangkok, Sindhorn Kempinski Bangkok.

‘We believe the ONESIAM Tourist Grand Giveaway campaign will leave a lasting impression on tourists and will play a crucial role in exciting travellers and driving the number of tourists to reach the target. In the second half of 2024, Siam Piwat sets out to enhance the travel experience with numerous world-class activities and many co-hosted activities and promotions to attract tourists. This reinforces our positioning as the top-of-mind destinations for Thai and international visitors,’ concluded Thanavan.

Press Release