Australian travel media coming to BKK for annual conference
Thailand is hosting the AGM of the Australian Society of Travel Writers From August 16-19 , 2018. The ASTW has already held its AGM twice in Thailand (1999 and 2009).
A total of 113 ASTW members have registered, to date, including writers, photographers, editors, bloggers, influencers, public relations officers, and representatives of various hotel groups and national tourism boards.
The event is hosted by the Tourism Authority of Thailand (TAT) with the support of Thai Airways and Anantara Riverside Bangkok Resort. The ASTW meeting is designed to generate positive publicity for Thailand across Australia’s media channels.
Australia is described by the TAT as a small-population, medium-haul source market with a high average length of stay (13.78 days in 2016). In 2017, Thailand received 65 billion Baht in tourism revenue from the Australian market. The TAT says that, because Australia is not a high-volume market, TAT concentrates its promotions at specific niche markets; such as, female travellers and millennials, both classified as middle-class with high purchasing power.
In line with the its current branding, ‘Open to the New Shades’, the TAT say they will enhance awareness of local experiences during the meeting.
Delegates will be involved in tours that will cover several secondary cities and local communities as part of the policy to give more marketing exposure to the emerging provincial destinations. Apart from Bangkok, the tours will cover Chiang Mai, Chiang Rai, Phrae and Nan, Kanchanaburi, Samut Songkhram, Trat, Phang Nga, and Krabi.
Delegates on the Kanchanaburi tour will travel the infamous Death Railway from the River Kwai Bridge, visit Hellfire Pass, visit an elephant sanctuary and go on a firefly night cruise in Samut Songkhram, while those on the Krabi tour will visit the charming Muslim enclave of Ko Klang, learn to fish with the locals, and go island-hopping.
In Trat, an unknown gem in the Gulf of Thailand near the Cambodian border, delegates will learn how to make Ya Na crackers, weave ‘Ngop’ (farmer’s hats) with palm leaves, and cruise to small islands within the Mu Ko Chang National Park. While in Chiang Rai, delegates will visit the White Temple to marvel at its wild murals and travel through beautiful mountain scenery in Doi Mae Salong.
Over many years, TAT has extended significant support to Australian media representatives, members of the Society and individual members in organising fam trips, running destination marketing, advertising and promotional campaigns and regularly attending ASTW events.
SOURCE: TAT
