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Rental demand soars, as Phuket real estate returns to fundamentals

Bill Barnett

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“Three and four bedroom single family homes are in high demand given a large influx of renters and purchases pursing a lifestyle change”


Urban flight has driven Phuket’s once investment-focused property market in an entirely new direction. This seismic shift has resulted in a dramatic return to real estate basics. Focusing on the pandemic era of the past two years, a constant flow of new incoming residents from both abroad and Bangkok has seen the scales tip, as rental demand has vastly exceeded supply in upscale and luxury properties.

In the backdrop of an inward rush for single-family homes, many developers have exhausted inventory and in the wake of new launches, have sold out at a rapid pace. One prime example is the Trichada branded estates in the prime Laguna-Cherngtalay area. The developer who amassed strong credentials with the successful Sai Taan project followed with three Trichada branded ones.

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The group’s brand new project offering that has just come on the market, named Trichada Breeze. With eighteen three and four-bedroom resort-styled homes in its first phase, anxious buyers have snapped up five units in the first weeks after the soft launch. With prices that range between THB15-23 million (USD440,000-675,000), the homes are tapping into a soft spot in the market.

Speaking to real estate agents across the island, many renters are looking at the northwest areas of the island such as Kamala, Surin, Bangtao, Cherngtalay, Layan, and Yamu. Many renters who are moving to Phuket consider key demand generators like international schools as prime motivators with British International and UWC often cited due to their prestigious overseas affiliation and curriculums.

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The surge in single-family homes has also been exceptional in the USD1-2 million band as can be seen in a growing collection of projects by Botanica and Anchan. Both are leading examples of strong demonstrated success with buyers able to obtain premium rental levels and above-market capital appreciation. Resale demand due to the lack of new products in key areas has pushed owner gains higher.

Looking at key advice for the purchaser, early buys off-plan in a good location and experienced developers typically generate the highest appreciation. Four-bedroom single-family homes are in short supply and fit the profile of families who are relocating from Singapore, Hong Kong, and Bangkok. The latter is driven by a rising tide of multigenerational living and the need for working from home space or areas that buyers want to customize for their hobbies or lifestyle.

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    Bill Barnett has over 30 years of experience in the Asian hospitality and property markets. He is considered to be a leading authority on real estate trends across Asia, and has sat at almost every seat around the hospitality and real estate table. Bill promotes industry insight through regular conference speaking engagements and is continually gathering market intelligence. Over the past few years he has released four books on Asian property topics.

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