Connect with us

Thai Life

Chinese tourists love going local and doing their own bookings –




PHOTO: Jing Daily

How much have Chinese millennials (that’s the people born after 1990) increased their spending in the last year?


Research by accommodation booking portal,, reveals that younger Chinese spenders are pushing the boundaries of international travel, increasing their expenditure over the past year by a staggering 80%. Part of the increased expenditure goes to fund social media-influenced trips full of edgy experiences, high-tech accommodation, exotic delicacies and taboo ticket-items.

Keen to seek out ‘authentic experiences’, Chinese travellers are spending big and love going local – tasting exotic local delicacies (69%), scouring the streets for authentic local items (43%) and shopping for luxury items (38%). Other key research indicates that the myth of Chinese tourists spending less than other nationalities is completely wrong.

62% of Chinese millennial travellers are now being attracted away from Asian destinations and seeking far-flung parts of the world for their thrills.

Long-haul destinations are this year’s trend for Chinese travellers. While Asia continues to be a popular destination, with 49% planning to travel to Asian destinations during the next 12 months, longer journeys to Europe, Africa and the Middle East are at the top of the shopping list for next year’s Chinese travellers.

But the good news is that Thailand is still a firm favourite. Chinese travellers say they still feel welcomed in Thailand, following closely behind Japan. For Chinese visitors, key reasons for feeling welcomed in Thailand is due to the widespread acceptance of Chinese mobile wallets (64% – where they can use their mobile phones for purchases), sufficient translations and signage (41%) and ease of getting information (40%).pa

The new generation of Chinese travellers’ needs and preferences are changing radically according to this year’s report from Tour groups are passé as Chinese travellers are growing to enjoy independent travel in Thailand (FITs) where they are more likely to travel on a free-and-easy basis. They’re attracted to Thai local delicacies, ease of visa application, quality and choice of accommodation and shopper’s-heaven that remains a big attraction to Chinese travellers.

With a 12% increase from 2017, Chinese travellers are important for Thailand’s tourism industry and the the report says the Thai tourism industry should maximise the benefits of understanding the changing taste of Chinese travellers.

When it comes to using and recording their memories on social media Chinese travellers leave the west behind. They not only use their phones to record their memories, they also used advanced China-only software for finding restaurants, booking accommodation, flights and tours – usually all on one platform.

The report says that travel-brag moments and selfies were a huge part of the Chinese millennial travel experience in 2017, with 65% using the reverse camera angle to boost those likes and build their own social brand. More than half (56%) of travellers said they used selfies to express feelings. Social media (52%) and video sharing (51%) are also important to all age groups when deciding where to travel.

“Older generations’ decisions and behaviour are also increasingly influenced by their digitally-connected children.”

Nelson Allen, general manager, Asia Pacific of the brand, commented: “While millennials were at the helm of social media influence and trends, the report found no generation was free from social networking’s undeniable influence.

“52% of Chinese travellers overall were wooed by the power of the news feed, and a third of the older generation reported their travel decisions and behavior were influenced by their digitally-connected children”.

More of the story HERE.

Chinese tourists love going local and doing their own bookings - | News by Thaiger



Want more Thailand news from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📝️ Join the conversation on Thaiger Talk - discuss news & life in our Thailand forums
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

If you have story ideas, a restaurant to review, an event to cover or an issue to discuss, contact The Thaiger editorial staff.

Follow Thaiger by email:

Coronavirus (Covid-19)10 hours ago

Dole pineapple factory has 34 new Covid-19 cases, 413 total

Coronavirus (Covid-19)11 hours ago

Chinese Sinovac vaccine debuts in Singapore to high demand

Drugs13 hours ago

Drug smuggler caught in Kalasin with 300 kg of marijuana

Phuket Sandbox July 1st


Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Politics14 hours ago

Amendment to reform Constitution rejected by Parliament

Medical15 hours ago

Gender Health Clinic opens in Bangkok for transgender needs

Coronavirus (Covid-19)17 hours ago

30 million baht added to vaccine side effects compensation fund

Coronavirus (Covid-19)18 hours ago

Plan for 16-week gap between AstraZeneca vaccines dropped

Coronavirus (Covid-19)19 hours ago

CCSA: 120 day reopening will proceed with conditions

Tourism20 hours ago

Sandbox latest, CCSA says all regions reopening must reach 70% local vaccination

Coronavirus (Covid-19)23 hours ago

Covid UPDATE Saturday: 3,667 new infections and 32 deaths

Politics24 hours ago

Thamanat elected to role of head ‘fixer’ in Palang Pracharat party

Expats1 day ago

List: China has over 50% of all foreign-owned condos in Thailand

Coronavirus (Covid-19)1 day ago

Government plans 10 million vaccines for July

World2 days ago

Thailand News Today | Vaccine deaths investigation, PM heads to Phuket, BMA extends vendor licences | June 18

Thailand2 days ago

1 million AstraZeneca doses arrive, Anutin says “more” on the way

Thailand4 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism4 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket4 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand5 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8