Connect with us


Phuket targets Brazil as tourism source market

Legacy Phuket Gazette



PHUKET: Brazilians are among the latest target group of tourists to be lured to Phuket and the Andaman region.

Speaking yesterday at a press conference for the Andaman Travel Trade 2011 exhibition, TAT Deputy Governor for International Marketing Juthaporn Rerngronasa highlighted the South American country as an expanding market for incoming tourism.

“There will be 10 operators from Brazil to join this year’s event on November 25-26,” she said, noting that the fair will host 302 tourism operators in addition to 20 media representatives from 28 countries worldwide.

Ms Juthaporn explained that the 320 operators will be trading with 160 operators representing the six Andaman provinces: Phuket, Phang Nga, Ranong, Krabi, Trang and Satun.

“Brazil is part of BRIC – Brazil, Russia, India and China. With 200 million people, Brazil has a large population and good-quality economy,” she said.

“Just last month we held a road show in Brazil. We see an opportunity for bringing them here. Since Brazil is quite a distance from Thailand, each time they come, they will stay long and spend more money,” she explained.

“Last year, about 20,000 Brazilian tourists visited Thailand, and their destinations of choice were Phuket, Bangkok and Pattaya.”

Ms Juthaporn added that the TAT expects the number of Brazilian tourists visiting Thailand to grow by 20 per cent this year.

Organized by Tourism Authority of Thailand (TAT), Phuket Provincial Administration Organization (OrBorJor) and the Phuket Tourist Association (PTA), this year’s Andaman Travel Trade exhibition will be held at the auditorium hall of Phuket Rajabhat University.

This will be the fifth edition of the trade fair, which is held once every two years.

The TAT is spending 18 million baht on hosting the tourism representatives, who will also be participating in the Chiang Mai Tourism Forum on November 22-23, before coming to Phuket.

— Pimwara Choksakulpan


Want more Thailand news from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📝️ Join the conversation on Thaiger Talk - discuss news & life in our Thailand forums
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Indonesia12 mins ago

Over 350 vaccinated medical workers in Indonesia infected, dozens hospitalised

Coronavirus (Covid-19)8 hours ago

Nightlife businesses petition government to reopen, sell alcohol

Coronavirus (Covid-19)11 hours ago

Koh Larn 70% vaccinated as Pattaya eyes reopening

Phuket Sandbox July 1st


Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Sponsored by image

Economy13 hours ago

BMA extends permits for street vendors to 2 years for stability

Phuket15 hours ago

Expats in Phuket without a work permit can register for a Covid-19 vaccine

Environment15 hours ago

Tar balls wash ashore on several Phuket beaches

Thailand15 hours ago

Thailand News Today | Private vaccines, PM promises to re-open Thailand, Phuket Sandbox | June 17

Thailand15 hours ago

2 dead following truck crash

Thailand15 hours ago

Outbreaks at factories rise, operators ordered to file Covid risk assessment

Thailand16 hours ago

Prayut going to Phuket, see if it’s Sandbox ready

Coronavirus (Covid-19)16 hours ago

Chulabhorn Royal Academy details Sinopharm vaccine insurance

Thailand17 hours ago

Thai-English auto-translate down on Facebook due to “technical issues”

Best of17 hours ago

Top 8 Things to do in Phuket

Crime17 hours ago

Famous/infamous murder suspect out on bail wins lottery

Thailand18 hours ago

Police arrest 2 men for allegedly trying to extort 2 million baht from a man

Thailand4 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism4 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket4 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand5 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8