Connect with us

Phuket

Alcohol advertising ban threatens Johnnie Walker Classic

Legacy Phuket Gazette

Published

 on 

Alcohol advertising ban threatens Johnnie Walker Classic | Thaiger

BANGKOK (The Nation): Riche Monde, distributor of Johnnie Walker whiskey, has urged the government to decide within two weeks whether it can use the logo and brand to promote the upcoming Johnnie Walker Classic golf event at Blue Canyon Country Club in Thalang.

If the government bans the use of the logo and brand, as well as prohibits the company from using the brand in the name of the tournament, the alcohol company is ready to move the event to either South Korea or South Africa, Riche Monde President Vorathep Rangchaikul said yesterday

The Johnnie Walker Classic has been thrown into jeopardy by government legislation banning alcohol advertising and sponsorship. The ban is set to take effect December 3.

At least two countries – South Korea and South Africa – have shown an interest in taking the tournament from Thailand, said Vorathep.

The tournament’s organizing committee has given the liquor trader two weeks to decide.

Riche Monde was set to hold the tournament in March, with many of the world’s top 50 players expected to take part. Golf stars including Ernie Els and Adam Scott have already agreed to play in the tournament.

Vorathep estimated that the tournament would generate employment and at least 1 billion baht in profit for Phuket. Johnnie Walker had also committed to promoting Thailand as a golf and spa paradise during the coverage. The event would be televised live to 300 million households in 62 countries.

Riche Monde asked the Prime Minister’s Office, the Ministry of Public Health and the Ministry of Tourism and Sports for permission to keep the name Johnnie Walker in the tournament title and place billboard advertising around the course. The government is yet to respond.

If the request is not granted, the company might shift the tournament to another country, Vorathep said.

The company has sponsored the Classic for more than 15 years and has already invested more than 100 million baht in next year’s tournament, including the attendance fee for several players. “We have already confirmed the location, the Blue Canyon course in Phuket, so if that changes the golfers could refuse to attend, claiming we had broken the contract,” said Vorathep.

The Blue Canyon course is currently under new management following a ruling by Phuket Provincial Court, but remains open to play.

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand5 mins ago

Khon Kaen restaurant busted for allegedly serving alcohol

Kanchanaburi1 hour ago

14 Burmese migrant workers arrested for allegedly illegally crossing the border

Chiang Mai2 hours ago

Cyclist unable to take steep hill plunges to his death in Chiang Mai ravine

Sponsored1 day ago

HOMA is now offering fully-serviced, affordable lifestyle apartments in Phuket Town.

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand2 hours ago

Thaiger Bites | The eye of the Thaiger | Ep. 24

Coronavirus (Covid-19)2 hours ago

Thursday Covid Update: 13,256 new cases; provincial totals

Pattaya3 hours ago

Pattaya Man goes looking for food, later found dead in graveyard

image
Join the conversation on the Thaiger Talk forums today!
Phuket3 hours ago

Minor Phuket entry revision: Covid-19 test within 7 days, not 3

News4 hours ago

Grenade attack kills ranger in Pattani

Pattaya4 hours ago

Reopening Pattaya: Will it happen next week or not?

Thailand5 hours ago

5 police kiosks set on fire in Bangkok, no injuries reported

Pattaya5 hours ago

Pattaya restaurant busted selling alcohol, 15 arrested

Thailand5 hours ago

Decision on Hua Hin Hospital “dual pricing” case set for next week

Thailand5 hours ago

Morning Top Stories | CCSA says Nov 1 Re-opening possible, Joe Ferrari update | September 23

Thailand6 hours ago

Good Morning Thailand | Is E-sports a real sport? Covid Visas, Joe Ferrari | Ep. 95

Guides6 hours ago

Best VPN services to use in Thailand

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14 | Thaiger
Thailand1 week ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand7 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism7 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket7 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism7 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand7 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism7 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand8 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand8 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand8 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand8 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand8 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand8 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand8 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand8 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending