AMCHAM meeting to focus on “Phuket’ brand

PHUKET: The American Chamber of Commerce (AMCHAM) Greater Phuket chapter will be holding its next meeting at the luxury Anantara Resort in Mai Khao on Wednesday.

“This meeting is a ‘must attend’ for those working in the hospitality, travel, property and hotel sectors,” said Real estate guru Bill Barnett.

“At a time when Phuket makes a transition into a mass tourism and hotel market, global and domestic events over the past few years continue to have varying impacts on the destination,” he said.

Wednesday’s keynote speakers include leading brand guru David Keen and respected expert in marketing communications David Johnson. The speakers will address the past, present and future of the island’s brand.

At the head of Quo Global, specialist agency for the travel, tourism and hospitality industries, Mr Keen is a leading brand strategist in Asia and will speak on the brand evolution of the island and what is needed to sustain growth.

Mr Johnson of Delivering Asia, a Corporate Communications and Advertisement agency, will look at the challenges and solutions of keeping on top of media and image in the current volatile marketplace.

Registration for the AMCHAM meeting starts at 4:30pm with the session set to run from 5 to 6pm. Networking drinks will follow.

Attendance is open to the public for 100 baht which includes drinks.

To register for the event, visit amchamthailand.com or contact ShereeTanpensuk (Tel: 02-254 1041 ext 212; Email:sheree@amchamthailand.com).