Thai Army lifts ban on Lazada to help country boost economy

Photo via Royal Thai Army

The Royal Thai Army has lifted a boycott of the e-commerce platform Lazada.

The company, owned by the Alibaba Group, was banned from delivering parcels to military premises all over the country for 42 days because of an offensive advert that insulted the Thai Royal Family, and disabled people.

Last month Lazada goods were banned from entering Royal Thai Army premises because its TikTok adverts were considered offensive to disabled people, and the Thai Royal Family. As a consequence, the Thai military warned soldiers of penalties if they ordered goods from Lazada.

The two so-called offensive videos were launched on the TikTok account of a 23 year old influencer named Aniwat “Nara” Prathumthin. The first video features the 2 influencers in a mother-daughter scenario. Nara plays the daughter role while another influencer, 28 year old Thidaporn “Noo Rat” Chaokuwiang, took the disabled mother role in a wheelchair.

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The first video caused outrage on social media with netizens and royalists criticising the influencers for insulting disabled people and mocking a member of the royal Thai family who uses a wheelchair.

The second video features Nara and a third influencer, 34 year old Kittikhun “Momdew Diary” Thamkittirat. In this sketch, Nara and Momdew Diary advertise a skincare product and recommend viewers buy it via the Lazada application. In this video, Momdew Diary was condemned by royalists and netizens because her costume, hairstyle, and makeup were similar to Queen Sirikit. They believed she was mocking the Thai queen.

These 3 influencers were arrested and charged with the 112 lèse majesté law and Computer Crime Acts because they insulted the monarchy. The 3 influencers acknowledged the charges at the Central Investigation Bureau on June 16 and were released on bail.

The Commander-in-Chief of the Royal Thai Army, Narongphan Jitkaewthae, yesterday informed the media that the Royal Thai Army had withdrawn the boycott of Lazada because the advert had been brought to the process of judgment already.

Narongphan added that the Royal Thai Army would lift the ban on Lazada from July 1 as a goodwill gesture and to boost the nation’s economy.

The Royal Thai Navy and Airforce also backed the Lazada boycott, and officers and their families all avoided using their e-commerce platform. These 2 military branches have yet to announce whether they will lift the ban on Lazada yet.

SOURCE: Thairath | Prachathai

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Petch Petpailin

Petpailin, or Petch, is a Thai translator and writer for The Thaiger who focuses on translating breakingThai news stories into English. With a background in field journalism, Petch brings several years of experience to the English News desk at The Thaiger. Before joining The Thaiger, Petch worked as a content writer for several known blogging sites in Bangkok, including Happio and The Smart Local. Her articles have been syndicated by many big publishers in Thailand and internationally, including the Daily Mail, The Sun and the Bangkok Post. She is a news writer who stops reading news on the weekends to spend more time cafe hopping and petting dwarf shrimp! But during office hours, you can find Petch on LinkedIn and you can reach her by email at

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