Thai consumer confidence reaches 38-month high in April

Image courtesy of Bangkok Post

Consumer confidence in Thailand experienced an 11th consecutive month of growth in April, hitting a 38-month high, according to a recent survey. It revealed that the continued recovery in the tourism sector, combined with increased activities in anticipation of the May 14 election, were major contributors to this boost.

The University of the Thai Chamber of Commerce (UTCC) reported that its consumer index rose to 55.0 in April, up from 53.8 in March. Despite concerns over the high cost of living, the UTCC stated that spending is likely to increase in the second quarter as election canvassing and campaigning stimulate economic activity.

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Furthermore, consumers expressed confidence that Southeast Asia’s second-largest economy is on a clearer path to recovery. This is due, in part, to the tourism sector, which has seen a rise in foreign arrivals, particularly from China. As a long-time favourite destination for Chinese tourists, Thailand welcomed more than 11 million Chinese visitors in 2019, representing nearly a third of the total number of tourists.

Between January and April of this year, Thailand recorded 8.6 million foreign visitors. The government anticipates welcoming up to 30 million foreign tourists over the entire year. This continued growth in tourism, coupled with the increased activities surrounding the upcoming election, is forecasted to provide further support to the Thai consumer confidence and overall economic landscape in the near future, reports Bangkok Post.

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Alex is a 42-year-old former corporate executive and business consultant with a degree in business administration. Boasting over 15 years of experience working in various industries, including technology, finance, and marketing, Alex has acquired in-depth knowledge about business strategies, management principles, and market trends. In recent years, Alex has transitioned into writing business articles and providing expert commentary on business-related issues. Fluent in English and proficient in data analysis, Alex strives to deliver well-researched and insightful content to readers, combining practical experience with a keen analytical eye to offer valuable perspectives on the ever-evolving business landscape.

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