Phuket Business: The sweet taste of success at Vanich Sweetcorn Farm

PHUKET: Mr Apirag Vanich is the owner of the Vanich Sweetcorn Farm, which produces corn-based foodstuffs and drinks including; corn milk; boiled corn, fresh sweet corn and baby corn.They also produce three healthy drinks which are; butterfly pea flower tea, corn silk tea and mulberry juice.

Vanich Sweetcorn Farm, spread out over an area of about 67 rai, uses modern technology to improve the quality of the land and emphasizes eco-friendly products that avoid chemical substances.

In an interview with the Phuket Gazette Mr Apirag said: “This year, our sales target is to increase our customer base by about 15-20 per cent through planned promotional activities. I believe that with the increased purchasing power of customers, we will make our goal in this year,”

Vanich Sweetcorn Farm has mobile units that move around Phuket targeting customers who are mostly Asian-based tourists.

“In addition to advertising on social media and via tourist agencies, we will also open sales and promotion booths at the Daily Fresh trailers near Surakul Stadium, other mobile units and at the Farm’s shop. Since the Vanich Sweetcorn Farm name is already well known among locals, one of our key objectives is to increase brand awareness and let customers know how good the products are by emphasizing safe, fresh food and the best flavor,” he said.

Mr Apirag added that the most popular products among customers are corn milk (25 baht) and boiled corn (40 baht).

As the largest corn farm in Phuket, Vanich Sweetcorn Farm is also developing into a learning center for university students. Located just behind local government schools in Rassada on Soi Patchanee, Vanich Sweetcorn Farm has a steady stream of visitors from students wanting to learn more about agriculture and the company’s integral strategy: Daily fresh products.

In Mr Apirag’s opinion, making a successful farm requires two important factors; economy of scale, that reduces costs of product processing and product differentation to help in the marketing.

He adds that Vanich Sweetcorn Farm products, have many health benefits for customers because they contain properties that help reduce the risk of heart disease, cancer and dementia, cleanse the body of toxins and antioxidants and the slow the deterioration of the cells.

A healthy business model in every sense of the word.

For more information: contact Vanich Sweetcorn Farm on 089-8719198, 081-9798510, 076211536 or visit phuket-dailyfresh.com or facebook.com/PhuketDailyFresh.

— Wisuwat Romin