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Phuket AMCHAM/PR Network to hold Sports Destination Tourism Seminar

Legacy Phuket Gazette

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Phuket AMCHAM/PR Network to hold Sports Destination Tourism Seminar | The Thaiger
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PHUKET: A panel of leading experts will conduct a session on the high velocity potential of Sports Tourism and its impact on Brand Phuket at Thanyapura Sports and Leisure Club’s (TSLC) ‘The View’ on May 24.

Among those giving presentations will be Debbie Dionysius, Assistant Vice President of Destination Marketing at Laguna Phuket, who will discuss how the success of the Laguna Phuket Triathlon, Marathon and Ironman 70.3 have helped to market Phuket.

Paul Poole, Founder of The Sponsorship Experts, will explain why sponsorship marketing is integral to the survival and successful development of events on the island.

Duncan Worthington, the Phuket King’s Cup Regatta’s Media and Communications Director, will discuss the ongoing prestige that sailing events give to the island.

David Roberts, Vice President of TSLC, will speak about how efforts in branding their facility as the most desirable sports center in Southeast Asia will benefit Phuket and help further the island’s brand positioning as a quality sports destination.

The event is being organized in conjunction with the Phuket PR Network, which is a non-profit group made up of marketing and communications professionals on the island. The group is open to everyone involved in business communications with the principle aim of sharing best practice, ideas and building capacity to market Phuket as a destination internationally.

Registration opens at 3:30pm and the event will begin at 4:30pm followed by networking drinks from 6pm to 7:30pm. A fee of 150 baht will cover the cost of attendance and drinks.

For more information contact Sheree Tanpensuk. E: sheree@amchamthailand.com, T: 022 541 041, ext 212. Or visit AmchamThailand.com.

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Governments & old media versus social media – who will win? | VIDEO

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Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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Never miss out on future posts by following The Thaiger.

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Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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