BMA gives out the signature font ‘Swing Pole’ to the public for free download
Aekvarunyoo Amrapala, BMA spokesperson and Assistant Secretary to the Governor of Bangkok has revealed the origin of the font used in new message stickers posted on the rail beams. In the middle of the Pathumwan intersection, “กรุงเทพฯ – Bangkok” is said to be a new font that was created under the BMA CI (Corporate Identity) and the font Swing Pole is based on the Thai Naris letters in the original Bangkok emblem. It is a symbolic image of Indra riding an Erawan elephant, based on a painting by Krom Phraya Risarani Vattivongse as a model.
The swing pole font is inspired by the traditional Thai naris letters, which are featured in the original Bangkok emblem. BMA has modernised this traditional script to create a unique and contemporary font that represents Bangkok’s heritage.
Since late 2023, the BMA has started incorporating the swing pole font across various public relations media. all 23 BMA offices and 50 district offices are now using this font in their communications. This includes a wide range of materials such as signs, video media, printed media, online content, and souvenirs.
The swing pole font is complemented by the BMA’s signature colour, emerald green, along with a selection of secondary colours. These elements are outlined in the Bangkok identity manual, ensuring a cohesive and recognisable visual identity across all mediums.
The public will notice the swing pole font more frequently in the city’s communication channels. Whether it is street signs, promotional videos, printed brochures, online updates, or merchandise, the new font aims to create a unified and distinctive look for Bangkok.
For those interested in using the swing pole font for their own projects, this font is available for free download at their website. This initiative allows individuals and organisations to incorporate a piece of Bangkok’s identity into their designs.
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