Princess Sirindhorn to be named Goodwill Ambassador

Her Royal Highness Princess Maha Chakri Sirindhorn will be named Goodwill Ambassador again by the United Nations Educational, Scientific and Cultural Organization (UNESCO) for her contributions to the empowerment of minority children and the preservation of intangible heritage.

The princess was first appointed Goodwill Ambassador in March 2005 by then UNESCO director Sheldon Shaeffer, who recognised her decades of work for the welfare of children from minority groups, particularly those living in remote areas.

In 1983, HRH initiated projects to improve access to quality education for children in remote areas and marginalised communities, most particularly “stateless” children in border regions. Through these projects, teachers are trained to ensure better learning outcomes for children. Each year, HRH visits the Border Police Patrol schools to check on the quality of education services for stateless and ethnic minority children.

The princess holds a PhD in “educational development” from the University of Srinakharinwirot and worked on numerous projects on the issue of development, particularly in health, hygiene, education, water management, agriculture and cottage industries.

Mr Atthapol said the princess’ Goodwill Ambassador status ended in July, but UNESCO still acknowledged her work in education development in remote areas. The UN agency will, therefore, continue to honour the princess as its ambassador for another two years, he said.

The Bureau of International Cooperation, as a member of National Commissions for UNESCO, has sent a letter of appointment to the princess’ private secretary, he said.

UNESCO Goodwill Ambassador is an official honorific title assigned to goodwill ambassadors and advocates designated by the United Nations. UNESCO goodwill ambassadors are celebrities and expert advocates of UNESCO (not diplomatic ambassadors) who use their talent or fame to spread UNESCO ideals, especially attracting media attention.

Other specialised categories of advocates include UNESCO Artist for Peace, UNESCO Champion for Sport and UNESCO Special Envoy.