Connect with us

Business

Sports events leading the way in MICE

Bill Barnett

Published 

 on 

Sporting events are a key catalyst for Phuket’s MICE (meetings, incentives, conferencing, exhibitions) demand, with the industry valued at THB 5.74 billion. C9 Hotelworks has released their new Phuket MICE Tourism Market Update (c9hotelworks.com).

With Thailand being ranked as the top MICE destination among ASEAN countries in 2016, Phuket is one of the major contributors with a total of 202,555 visitors.

Last year, the domestic sector was the key feeder of MICE travelers, which accounted for 70% of total demand on the island. However, overseas source markets were the main revenue generator for the industry, as they had higher average daily spending compared to the domestic market.

Currently, there is an emerging trend towards sporting events and competitions, which include Phuket King’s Cup Regatta, Laguna Phuket Marathon and Thailand Yacht Show. These events have imparted a domino effect on hotel operators, whereby increasing business trading during the low season to reflect better year-round yields. Weddings are also on the rise with business coming from overseas source markets.

Additionally, existing supply of meeting venues and hotel room nights indicate that the island has sufficient infrastructure to support larger MICE demand. However, the province currently needs to diverge from being considered as a resort leisure destination to a multi faceted tourism hub.

PHOTO: Siemens Phuket by ASIA MICE Planner

 

Want more Thailand news from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📝️ Join the conversation on Thaiger Talk - discuss news & life in our Thailand forums
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Bill Barnett has over 30 years of experience in the Asian hospitality and property markets. He is considered to be a leading authority on real estate trends across Asia, and has sat at almost every seat around the hospitality and real estate table. Bill promotes industry insight through regular conference speaking engagements and is continually gathering market intelligence. Over the past few years he has released four books on Asian property topics.

Follow Thaiger by email:

Phuket38 mins ago

Officials predict 600,000 tourists to Phuket following reopening

Phuket1 hour ago

Technician electrocuted to death while trying to fix jacuzzi

Pattaya1 hour ago

Pattaya pushes for August 1 Sealed Route reopening plan

Phuket Sandbox July 1st

days
hours
minutes
seconds

Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Thailand2 hours ago

Mother alleges that Doctor mistakenly gave her 10 year old sleeping pills

Bangkok2 hours ago

1 million Sinopharm doses arrive today

Tourism3 hours ago

Full reopening guidelines for Phuket and Samui

Coronavirus (Covid-19)3 hours ago

Covid UPDATE: 3,682 new cases, 20 covid-related deaths, provincial totals

Thailand4 hours ago

Poll shows schools, students, parents, “not ready” for online learning

Chon Buri4 hours ago

Man returns lost parakeet, gets rewarded with BBQ

Thai Life5 hours ago

Thai Lion predicts football matches, other abilities currently unknown

Tourism5 hours ago

Reopening details for Phuket, Samui and beyond laid out

Coronavirus (Covid-19)6 hours ago

Multiple Chiang Rai schools to close after infections found

Thailand7 hours ago

Woman falls off building on Pattaya’s Walking Street

Tourism9 hours ago

Refinements to the Sandbox as the countdown continues to Thailand’s reopening

Coronavirus (Covid-19)10 hours ago

Covid UPDATE Sunday: 3,682 new infections and 20 covid-related deaths

Thailand4 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism4 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket4 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand5 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending