Quattro Design showroom to reach AEC market

PHUKET: The dynamic duo behind Quattro Design, one of Thailand’s top importers and designers of exclusive furniture, have high hopes for the New Year as they open a showroom at Phuket’s Boat Avenue in Cherngtalay early next month.

“Now is the time for us to open the showroom in Phuket, as the Asian Economic Community takes effect next year, which will affect the market and every business in it,” said Quattro Design co-owner Praowphan Laoha-pongchana. “It is not just about reaching local people here in Phuket and neighboring southern destinations, such as Phang Nga, Krabi, Hat Yai and Koh Samui. The island is a hub, a dream destination for people around the world.”

Ms Praowphan sees the move as an effective way to reach other markets in the AEC; especially Singapore and Malaysian clientele, as well as the Chinese market.

Aiming to fill a gap in the luxury property sector, where demands and expectations for quality, durability and style are high, the collection of exclusive brands at Quattro Design ranges from vintage to classic art decor, and from contemporary minimalist designs to world-class names such as Prizmic & Brill, Kenneth Cobonpue, Schema and Eichholtz.

Following the launch of a pop-up store at the Boat Lagoon in November, the pair decided to move ahead with establishing the full-size Quattro Design showroom at Boat Avenue, adding another trendy brand to the booming new Laguna area shopping mall.

“We want to be the one-stop-shop for luxury, affordable luxury, design. We are not only able to provide high-quality furniture and accessories, we can handle entire design projects as well. Already, we have done lots of projects for the hospitality industry, the residential sector and commercial space owners,” Ms Praowphan said. “There are lots of opportunities in Phuket to work with villa owners and those in the hospitality industry.”

As well as bringing the world’s leading home and hospitality art decor to Phuket, the Quattro team of concept designers now offer a wide range of turnkey solutions to hoteliers, developers and home decor enthusiasts.

The Quattro Design team specialize in transforming residences, businesses and resorts with a full range of high-quality eye-catching items, including sofas, armchairs, ottomans, benches, coffee tables, mirrors and lighting, plus a range of trendy and durable outdoor day beds and recliners.

Ms Praowphan pointed out that IKEA’s opening of a pick-up and order point in Phuket, even though it is the first in Asia, would not make an impact to Quattro Design’s move onto the island.

“The opening of IKEA doesn’t really affect us, as it caters to a different market. It’s totally different in terms of price and quality of work. We focus more on luxury and affordable luxury.”

With more than a decade of experience in supplying other designers and top architects in Bangkok with concepts from the Quattro Design flagship store on Soi Thonglor, Ms Praowphan is confident that the push into Phuket will give her, and her business partner Wichada Sritakarin, a platform to showcase their turnkey interior design and decor services to discerning homeowners, villa operators and hoteliers in key Asian markets.