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Phuket Business: Quality and convenient coffee



PHUKET: Getting great espresso or coffee for your home, office or hospitality business in Phuket can be a trying task at times. Dealing with messy coffee grounds, cleaning complicated espresso machines, getting a good froth with your milk and training yourself or your staff to make a consistently good coffee are just some of the troubles you have probably faced in pursuit of the perfect cup of black gold.

You’ve probably got enough to worry about already, so why not make great coffee the easy way with W Cafe? The company’s motto, “Living your dream is good; consistency in coffee even better” sums up their whole approach. In a nutshell, W Cafe believes making great coffee should be a simple, quick, clean and consistent process that anyone can do.

To achieve this aim, they have combined Italian engineering with Swiss precision, to create an affordable coffee capsule system that delivers the perfect cup every time. Years of research have gone into the development of the Caffitaly System used by W Cafe. It is a combined system, consisting of machines and capsules whose components are protected by international patents.

Starting at 5990 baht, the affordably priced Caffitaly machines come in three models depending on the level of use and functionality you require, from home to commercial applications. The elegantly styled machines are also a breeze to use – it’s as simple as inserting a capsule and pressing a button – and hey, presto, you have a perfect espresso.

This simplicity is what makes W Cafe such a tempting proposition for your home, office or business – there is nothing to learn and no training for your staff – anyone can make the perfect cup of coffee, every time, in under one minute. “If you buy the big industrial machines, you need the barista training for your staff if you want to give consistent coffee to your customers. With our system, when the customer has one good coffee, they can come back and be sure they will get the same good cup of coffee every time,” says Eniko Kovacs, sales and marketing director of W Cafe Phuket.

To achieve this consistency, each W Cafe capsule contains eight grams of pure ground coffee, which they say is the perfect amount of coffee in order to preserve the flavor and aroma of all blends and employ the technology of the system in the best way.

“If you are using our system in a commercial setting, it is also very easy to control your stock, so at the end of the day, you can count up the used capsules and you know exactly how many cups you have sold and how much profit you have made. There is no wastage or spoilage either because the individual capsules stay fresh for 18 months,” adds Eniko.

The capsule system is also great for home use – with 11 different styles to choose from including nine coffee blends (including decaffeinated) along with black tea and cocoa – everyone in the family can enjoy their favorite. For lovers of cappuccinos, W Cafe also stocks two models of automated milk frothers, again simplicity is key here, just add milk, press the button, and in 30 seconds you have hot foamy milk ready to pour into your espresso.

But perhaps the best reason to use W Cafe is the price – they offer the cheapest per capsule price of any coffee capsule system in Thailand – just 19 baht per capsule. No matter which way you look at it, for home or commercial use, paying less than 20 baht for a cup of quality espresso coffee is incredible value.
An additional convenience of adopting the W Cafe capsule system is the fact that they are the official service and repair facility for Phuket. If you want to take the hassle out of making great coffee, visit W Cafe Phuket to see just how easy it can be.

The W Cafe Store is located at The Courtyard on Chao Fa West Road, between the Honda car dealership and Kajonkietsuksa School – open Monday to Saturday, 8:30am to 5:30pm. For more information, visit the W Cafe website at:

— Mark Knowles


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