AKSARA Collection appoints new Director of Hotels and Resorts

The Pattaravornee Family of Phuket are very proud to announce that Mr. Matthew C Hindmarch, who joined the company as General Manager for Kata Sea Breeze Resort and part of the development team of The SIS Kata Phuket four years ago, has been promoted to position of Director of Hotels and Resorts.

In this role, Khun Matthew who has been in Thailand for 29 years, will oversee the operations of all three properties – The SIS Kata, Phuket, Kata Sea Breeze Resort and Patra Mansion – owned by the family plus the recently formed AKSARA Collection Group Office, business development plus overseas representative offices, PR and marketing.

AKSARA Collection

A Phuket born and developed family business who operate both resorts and apartments on Phuket island makes the heart of the newly formed AKSARA Collection.

Having operated for over25 years, proud parents Khun Patrasin and Khun Supaporn Phatharaworanee foresaw the development in tourism on the island since their early days by developing the Patra Mansion which was the first serviced apartment in Phuket town.

In 2000, the family continued to expand their portfolio by building the 60 roomed resort 3 star plus Kata Sea Breeze Resort just behind the sands of Kata beach. Over the years, the resort was expanded and today boasts 330 guest rooms and suites with an average room sized at 44sqm!

During 2014 saw the beginnings of the expansion in operations and the springboarding of their properties into the international travel market. Mum and dad passed the daily operations of the properties to their three daughters and started the expansion of the team to take their properties forward.

Khun Kanokkorn (Som), Khun Anchisa (Fon) and Khun Phanwara (Zea) have now started to look into the future with ‘AKSARA Collection’ having been created to provide the properties with an identity and a localized brand with the slogan “A touch of Phuket happiness”.

‘AKSARA’ was created by the sisters using their own names side by side. An established Management team with many years of combined experience has been set up to continue to further improve guest experiences by focusing on centralising non-guest contact operations; therefore releasing manning guides to guest contact team members, and to position all properties into the international market place.