- Social Media Marketing (SMM)
How to manage a social media crisis
In the contemporary digital domain, social media emerges as a formidable yet fraught instrument for brands. It functions as an invaluable conduit for engagement and promotion, while concurrently presenting substantial risks for crises capable of detrimentally impacting a brand’s reputation within hours. My professional experience has accentuated the paramount importance of proficient social media crisis management to avert public relations…
- Digital Marketing
Sustainability & ethics in digital marketing
In the contemporary digital landscape, the amalgamation of sustainability and ethics within digital marketing transcends mere trendiness, evolving into an indispensable paradigm. As a marketer with a vision for the future, it is imperative to recognize that your strategic initiatives wield significant influence on environmental stewardship. The moment has arrived to examine how digital marketing can catalyze positive change, advocating…
- Technology News
Top 10 tech startups revolutionising Thai business in 2024
Thailand’s technological ecosystem is currently experiencing a significant surge in innovation, positioning the nation at the forefront of this dynamic shift. The emergence of startups focused on revolutionising sectors ranging from finance to identity security marks an unparalleled period of exploration within the landscape. This development presents an opportune moment for entrepreneurs, investors, and technology enthusiasts to engage with these…
- Digital Marketing
The science behind how social media bots harm companies
In the era of digital marketing, social media platforms are integral to the promotional strategies of numerous corporations, offering unique opportunities for customer engagement. Nevertheless, these platforms are not without their vulnerabilities; notably, the presence of social media bots poses a considerable threat to these marketing efforts. My observations confirm that these automated entities can significantly disrupt operations, making it…
- Search Engine Marketing (SEM)
Best SEM strategies for startups in 2024
In the dynamic digital marketplace, elevating the visibility of a startup is an intricate challenge. This is where Search Engine Marketing (SEM) emerges as a pivotal strategy, demonstrating significant efficacy for businesses seeking to establish their presence online. Its importance transcends mere visibility; it encompasses ensuring discovery by the appropriate audience at the opportune moment. This analysis delves into SEM’s…
- Social Media Marketing (SMM)
Upcoming social media platforms 2024
As professionals navigate the continuously evolving terrain of social media, it is imperative to remain at the forefront of innovation. With the onset of 2024, it becomes crucial to identify new platforms likely to gain significant market traction. This necessity extends across digital marketing experts, content strategy architects, and avid social media practitioners, as a comprehensive understanding of social media’s…
- Search Engine Optimisation (SEO)
How small businesses can navigate Google’s March 2024 updates
As a small business owner myself, I’ve felt the tremors of Google’s March 2024 Core Update firsthand. It’s a game-changer, especially for those of us relying heavily on AI-driven content to attract eyeballs. Suddenly, the rules of the game have shifted, prioritising authentic, human-generated content over automated fluff. It’s a wake-up call for many, but what does it mean for…
- Digital Marketing
The marketing sweet spot – General appeal or niche focus
Identifying the optimal target audience for your digital enterprise presents a significant challenge. It may seem advantageous to aim broadly, seeking to attract a universal clientele. Yet, this strategy often results in underperformance, due to the formidable competition posed by well-established entities. Conversely, targeting an overly specific demographic can severely constrain potential sales. Achieving an equilibrium between appealing to a…
- Search Engine Optimisation (SEO)
Google’s 2024 update: Wave goodbye to spam & welcome quality
Google’s latest initiative to enhance search result quality has kicked off with the launch of the March 2024 core update. This significant update, alongside a series of spam updates, marks a pivotal moment for both users and content creators. With a focus on refining its core ranking system, Google has also seamlessly integrated its helpful content system, promising a more…
- Digital Marketing
The roadmap to a digital future in 2024
Thailand is on the brink of a digital revolution, set to redefine its economic landscape by 2024. With the government’s Thailand 4.0 policies fuelling this transformation, the nation is embracing a future where digital technology drives growth and innovation. It’s a strategic move to enhance operational efficiency and competitive advantage across industries, signalling a major shift towards a more digitally…
- Automotive
Is driving safe in Thailand?
Thailand, with its stunning beaches, vibrant nightlife, and delectable cuisine, beckons travellers from around the globe. Yet, beneath this paradise lies a stark reality that often goes unnoticed – the safety of driving on its roads. Despite the allure of exploring this beautiful country on a moped or scooter, the question of safety looms large. Navigating Thailand’s roads comes with…
- Digital Marketing
Maximising engagement: The impact of cookies on social media strategies
In today’s digital landscape, the way brands connect with you online is evolving rapidly, especially in social media marketing. At the heart of this transformation are social media trackers, a unique breed of cookies that play a pivotal role in how your online activities are monitored and how personalised content is served to you. Understanding the mechanics behind these trackers…
- Digital Marketing
Accept or reject cookies? How to safeguard your online privacy
Navigating the digital world often means making decisions about your online privacy, and one common crossroad involves website cookies. You’ve likely encountered those pop-up messages asking if you accept cookies, but have you ever paused to consider what the best choice is? Accepting or rejecting cookies isn’t just a matter of clicking ‘yes’ or ‘no’; it’s about understanding the implications…
