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Facebook: The engagement is over

Tim Newton

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Facebook: The engagement is over | The Thaiger

Facebook, and why your posts aren’t being seen much anymore…

If you’re posting on Facebook these days you’re likely getting a much lower response than in the past. There were the golden days of Facebook, say 4-8 years ago, when the followers just kept stacking up and the engagement was high. Now it’s much more difficult to find new followers, let alone real engagement.

And if you’re running your business either mostly or solely through Facebook, you’ve had to make some radical changes, right?!

In the past year, the numbers for many individual pages and business pages has dropped off a cliff. Facebook simply isn’t the magic blue pill it used to be.

It all goes back to the Facebook algorithm change that came into force at the start of 2018. It was intended to show users more of what they wanted and less of what they don’t. The other aim was to keep Facebook users scrolling for longer. The unstated aim, or result of the changes, was to push you into boosting posts to reach the same audience.

According to Forbes.com, here are the key take-aways from the Great Facebook Newsfeed Algorithm Change of 2018. The platform now wants to see…

  • Links shared through Messenger
  • Comments or likes
  • Multiple replies
  • Meaningful interactions, meaning posts that spark conversation between users

The big changes also affected the way Facebook measures ‘reach’. Each time you log in your newsfeed loads around 250 posts. Pre 2018, ALL of those 250 posts were counted as reach, even if the viewer never scrolled past the posts. Now, reach is registered only if the person scrolls through and SEES the post (which is fairer).

So comparing reach pre-2018 to reach NOW is of little value because the two products are entirely different… as if you needed us to tell you.

Another sobering stat is that only 2% of your followers will ever see your post. So if you have 2,000 followers only 40 people will see it on their timeline. 200,000 followers? Around 4,000 people might see your post. Of course there are variations on the level of your engaged viewers – some more, some less.

This is native posting before boosting. So, surprise surprise, Facebook wants you to boost your posts if you want any meaningful reach these days. If you’re a business and NOT paying for boosting you’re pretty much whistling in a hurricane. Yes, posting on your page is free but is it worth your time reaching out to only 2% of your followers?

Both Google and Facebook are a closed system. Clever people and ‘experts’ try and hack the system, finding ways around the algorithms and ‘bots’ that determine what happens to your post. Just when you think you’ve had a ‘win’, and think you’ve beaten the system, you do precisely the same thing the next time and the post tanks.

It’s a constant game to keep track of the algorithms, indeed it’s a full time job if you’re a business.

But the more you post, the more you read, the more experience you have, the better your results will be, no doubt.

So, amongst the algorithms that power the world’s largest information portals, there is a lot to learn to get the best out of them and be assured that if you’re not paying-to-play you’re not reaching many people at all.

Here are the world’s Top 10 websites in the world as of January this year…

  1. Google
  2. YouTube
  3. Facebook
  4. Yahoo
  5. Baidu (China)
  6. Wikipedia
  7. Tencent QQ (China)
  8. Amazon
  9. Taobao (China)
  10. Twitter

In our next article about Facebook 2019 we’ll provide some sure-fire ways you can get better engagement and results from your Facebook page.

Tim Newton has lived in Thailand since 2012. An Australian, he has worked in the media, principally radio and TV, for nearly 40 years. He has won the Deutsche Welle Award for best radio talk program, presented 3,900 radio news bulletins in Thailand alone, hosted 360 daily TV news programs, produced 1,800 videos, TV commercials and documentaries and is now CEO and writer for The Thaiger - Website, Radio, TV, Facebook, Instagram and Twitter. He presented for CNN, Deutsche Welle TV, CBC, Australia's ABC TV and Australian radio during the 2018 Cave Rescue and provides stories for Feature Story News as the south east Asian correspondent.

Bangkok

Third runway for BKK Suvarnabhumi Airport

The Thaiger

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Third runway for BKK Suvarnabhumi Airport | The Thaiger

The Thai cabinet yesterday approved the construction of a third runway at Suvarnabhumi International Airport as part of the country’s ambition to become the aviation hub of ASEAN.

The 21.7 billion baht project will increase the combined capacity of Suvarnabhumi international airport’s runways to 94 arrivals and departures per hour from the current 64, said Lt-Gen Weerachon Sukonthapatipak, deputy government spokesman.

Suvarnabhumi Airport (aka. BKK) was opened in 2006 as Bangkok’s second airport. Initially it replaced the tired Don Mueang Airport but Don Mueang was later revamped as a low-coast airport to service the growing traffic demands.

Meanwhile Suvarnabhumi Airport was, and still is, operating above its designed capacity. An earlier bid to build a third terminal has been mired in controversy and is currently shelved pending a new brief from Airports of Thailand with a new round of design bids called for in the future.

Third runway for BKK Suvarnabhumi Airport | News by The Thaiger

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People

Patong’s trash hero rewarded for collecting garbage in filthy canal

The Thaiger

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Patong’s trash hero rewarded for collecting garbage in filthy canal | The Thaiger

PHOTOS: Patong Police / Theeraphong Penmit / Newshawk Phuket

A Phuket boy has been rewarded after setting an excellent example for the rest of the Patong community.

8 year old Kosin Ta-ngam, who is studying at Sai Nam Yen School in Patong in Pratom Suksa Three, has been collecting garbage in the filthy Pak Bang Canal and along Patong Beach since the beginning of this year.

He lives with his grandmother and other relatives. His grandmother has been looking after Kosin since he was 10 months old.

A certificate, scholarship and life vest have been awarded to Kosin by the Patong Police Chief Col Anothai Jindamanee for displaying excellent citizen for the community as a youth volunteer and being an active part of keeping the city clean.

The Pak Bang Canal, running through the back of Patong into Patong Bay, has been a dark, dirty mess for decades. Many promises have been made to clean it up but it remains a disgraceful waterway flowing through Phuket’s main tourist town.

The tiny eight year old seems to be able to achieve a lot more than the local municipality with all their money and machinery.

Kosin, you are the Thaiger hero for today and we salute you!

Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger

Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger

Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger

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Southeast Asia

Mitsubishi testing their new regional jet

The Thaiger

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Mitsubishi testing their new regional jet | The Thaiger

PHOTO: The Japan Times

Mitsubishi Heavy Industries’ new 88-passenger Mitsubishi Regional Jet is testing the skies just as rivals Embraer and Bombardier are moving to sell off their manufacturing operations for jets with up to 160 seats to Boeing and Airbus.

At stake, particularly in the market for jets with fewer seats, is US$135 billion in sales in the two decades through 2037, according to industry group Japan Aircraft Development.

More cities in Asia and Europe are seeking to link up with each other and the Mitsubishi Regional Jet, the first airliner built in Japan since the 1960s, began certification flights last month in Moses Lake, Washington.

With fewer seats and smaller fuselages, regional jets are a different class of aircraft from larger narrow-body planes such as Boeing’s 737 or Airbus’s A320. The MRJ has a range of about 3,220 kilometres. The seating is 2+2 instead of 3+3 in a small Airbus or Boeing single-aisle jet.

After spending at least US$2 billion over more than a decade, the manufacturer is looking to get its jet certified and start deliveries to launch partner ANA Holdings.

Mitsubishi initially planned test flights in 2012 but blew past that deadline because of production difficulties. Now, the company, which makes ships, nuclear power plants and aerospace components, expects to have the plane ready for customers next year, a timetable that will test the company, said Mitsubishi Aircraft president Hisakazu Mizutani.

Mitsubishi Heavy is not the only Asian manufacturer betting that it can build aircraft cheaper and more efficiently. Commercial Aircraft of China (Comac) has a new regional jet in service, while Korea Aerospace Industries is studying whether to develop a 100-passenger aircraft.

“The aviation market in Asia is expected to grow further in the coming years and there will be demand for these aircraft,” said analyst Lee Dong-heon at Daishin Securities in Seoul.

“The shift in the regional aviation segment we have seen over the last year or so has opened opportunities.”

“The MRJ is fully capable of competing in the market.”

Mitsubishi testing their new regional jet | News by The Thaiger

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