Connect with us

Thai Life

Facebook: The engagement is over

Tim Newton

Published 

 on 

Facebook, and why your posts aren’t being seen much anymore…

If you’re posting on Facebook these days you’re likely getting a much lower response than in the past. There were the golden days of Facebook, say 4-8 years ago, when the followers just kept stacking up and the engagement was high. Now it’s much more difficult to find new followers, let alone real engagement.

And if you’re running your business either mostly or solely through Facebook, you’ve had to make some radical changes, right?!

In the past year, the numbers for many individual pages and business pages has dropped off a cliff. Facebook simply isn’t the magic blue pill it used to be.

It all goes back to the Facebook algorithm change that came into force at the start of 2018. It was intended to show users more of what they wanted and less of what they don’t. The other aim was to keep Facebook users scrolling for longer. The unstated aim, or result of the changes, was to push you into boosting posts to reach the same audience.

According to Forbes.com, here are the key take-aways from the Great Facebook Newsfeed Algorithm Change of 2018. The platform now wants to see…

  • Links shared through Messenger
  • Comments or likes
  • Multiple replies
  • Meaningful interactions, meaning posts that spark conversation between users

The big changes also affected the way Facebook measures ‘reach’. Each time you log in your newsfeed loads around 250 posts. Pre 2018, ALL of those 250 posts were counted as reach, even if the viewer never scrolled past the posts. Now, reach is registered only if the person scrolls through and SEES the post (which is fairer).

So comparing reach pre-2018 to reach NOW is of little value because the two products are entirely different… as if you needed us to tell you.

Another sobering stat is that only 2% of your followers will ever see your post. So if you have 2,000 followers only 40 people will see it on their timeline. 200,000 followers? Around 4,000 people might see your post. Of course there are variations on the level of your engaged viewers – some more, some less.

This is native posting before boosting. So, surprise surprise, Facebook wants you to boost your posts if you want any meaningful reach these days. If you’re a business and NOT paying for boosting you’re pretty much whistling in a hurricane. Yes, posting on your page is free but is it worth your time reaching out to only 2% of your followers?

Both Google and Facebook are a closed system. Clever people and ‘experts’ try and hack the system, finding ways around the algorithms and ‘bots’ that determine what happens to your post. Just when you think you’ve had a ‘win’, and think you’ve beaten the system, you do precisely the same thing the next time and the post tanks.

It’s a constant game to keep track of the algorithms, indeed it’s a full time job if you’re a business.

But the more you post, the more you read, the more experience you have, the better your results will be, no doubt.

So, amongst the algorithms that power the world’s largest information portals, there is a lot to learn to get the best out of them and be assured that if you’re not paying-to-play you’re not reaching many people at all.

Here are the world’s Top 10 websites in the world as of January this year…

  1. Google
  2. YouTube
  3. Facebook
  4. Yahoo
  5. Baidu (China)
  6. Wikipedia
  7. Tencent QQ (China)
  8. Amazon
  9. Taobao (China)
  10. Twitter

In our next article about Facebook 2019 we’ll provide some sure-fire ways you can get better engagement and results from your Facebook page.

 

Want more Thailand news from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📝️ Join the conversation on Thaiger Talk - discuss news & life in our Thailand forums
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Tim Newton has lived in Thailand since 2012. An Australian, he has worked in the media, principally radio and TV, for 41 years. He has won the Deutsche Welle Award for best radio talk program, presented over 10,000 radio news bulletins, 3,900 in Thailand alone, hosted 650 daily TV news programs and produced 2,100 videos, TV commercials and documentaries. As founder of The Thaiger, Tim now acts as the Content Manager and head-writer, whilst supervising the growth of the YouTube channel. He's reported for CNN, Deutsche Welle TV, CBC, Australia's ABC TV and Australian radio during the 2018 Cave Rescue and other major stories in Thailand.

Follow Thaiger by email:

Thailand8 hours ago

Tourism officials eye August reopening under “Pattaya Move On” travel scheme

Thailand9 hours ago

Thailand News Today | Covid vaccine for foreigners, PM “not going anywhere”, Boss update | June 15

Best of9 hours ago

Top 8 Affordable Hotels to stay in Bangkok

Phuket Sandbox July 1st

days
hours
minutes
seconds

Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Sponsored by image

Thailand9 hours ago

Central Bankruptcy Court approves Thai Airways debt restructuring plan

Best of9 hours ago

Top 5 secret islands and beaches in Thailand

Best of9 hours ago

5 best national parks in Phuket

Thailand10 hours ago

Australian man arrested for alleged child sex abuse in Thai border town

Best of10 hours ago

10 best fruits and vegetables in Thailand

Thailand10 hours ago

3 dead in 3 truck crash in Surat Thani

Thailand10 hours ago

Bangkok Post and Fazwaz join together to galvanise property listings platform

Bangkok11 hours ago

CCSA has yet to begin talks on lifting alcohol ban at Bangkok restaurants

Coronavirus (Covid-19)11 hours ago

Yala enters lockdown today

Thailand12 hours ago

Thai police say they’ve gathered “strong evidence” on transnational drug trade

Phuket12 hours ago

Indonesian fisherman rescued after 9 days adrift at sea

Thailand12 hours ago

More than 100 cats rescued from owner

Thailand3 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism3 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket4 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand5 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending