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Which Asian Country Googles Beer the Most?

P. Wanutch

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Which Asian Country Googles Beer the Most?

It’s International Beer Day and countries in Asia seem to be thirsty for a beer this year – well, at least on Google. With numerous government-implemented social distancing measures in place, people flock online to buy their wants and essentials. Unsurprisingly, many of them search for beer online, especially those in countries with stricter or longer lockdowns.

A study by iPrice Group indicates which countries among Southeast Asia, Hong Kong, and Taiwan google beer the most (in English and local languages), and it reveals the beer brands that dominate each market. Taking each country’s reach on Google into consideration, which is the number of the population that uses the search engine, the e-commerce aggregator recorded each one’s search volume.

Which Asian Country Googles Beer the Most? | News by The Thaiger

Singapore, Hong Kong, and the Philippines are the thirstiest (online) among them all

Singapore recorded to have the most search volume percentage on beer. Their total Google searches from the first half of 2020 accounts for 3.9% of the country’s reach. Contrary to the 2017 Straits Times article, which claimed that the island city-state’s people drank the least, they seem to be the most interested in the alcoholic beverage online. This goes to show that their stringent laws on alcohol consumption do not affect Singaporeans’ online behavior.

Hong Kong, a country that didn’t even experience a lockdown, comes in second. Their searches for half the year account for 3.6% of the country’s reach on Google. On the contrary, the Philippines, who has been on lockdown since March, comes close with 3.3% of its reach. It makes sense for the developing country to have an increase of Google searches on beer this year since strict liquor bans and movement control measures were mandated. There was even a 69% increase in online searches for beer in March, right when the lockdown was implemented.

Surprisingly, Malaysia is not at the end of the spectrum. Even with a big portion of its population not being allowed to drink alcohol due to religious laws, its search volume for the year accounts for 2.6% of the population, even more so than Taiwan’s (2.3%), where the drinking culture is more open and prominent. However, this could be attributed to Taiwan’s early containment of the virus, which consequently doesn’t call for a strict lockdown.

Indonesia, Vietnam, and Thailand googled beer the least

Nightlife hotspots, Thailand and Vietnam, surprisingly rank 6th and 7th respectively in their search volume on beer. iPrice hypothesizes that the Thai and Vietnamese don’t find the need to google beer online since beer is quite easily accessible in both countries. Moreover, Vietnam hardly had any lockdown measures due to its great job in containing the virus early on. Thailand was also praised to handle the virus’ containment as well.

Expectedly, Indonesia googled beer the least among all the aforementioned countries. Since most of the population is Islamic, which doesn’t condone alcohol consumption at all, they are quite discouraged to do so. Additionally, Indonesia never experienced any strict lockdowns like some of its neighbors despite having a high number of coronavirus cases.

Which Asian Country Googles Beer the Most? | News by The Thaiger

Beer brands that dominate the market

Dutch pale lager beer, Heineken, is the most popular beer brand in the 8 listed countries. It appears as part of the top three in each individual country’s search volumes, except Hong Kong’s. It’s safe to say that its efforts in investing in breweries and marketing across Asia have paid off. It is followed by the top Japanese beer, Asahi, which is pretty popular among Asian countries for its dry and light qualities that are best enjoyed with Japanese food.

Western beers, Hoegaarden, Carlsberg, and Budweiser all come in as the third most searched beers. All three have the same search volume estimates. The first homegrown beer brand that appears on the top is Singaporean beer, Tiger. Filipino beers, San Miguel and Red Horse are also pretty popular among Asians. San Miguel is well-known for its quality and affordable price while Red Horse is known for its unusually strong alcohol content.

iPrice also notes that some countries are quite loyal to their local beers. In countries like Taiwan, Vietnam, Singapore, and the Philippines, one or more of their local beers made it to the country’s top three most sought after beers. Thailand, Hong Kong, and Indonesia, however, do not search for their local beers as much as foreign brands.

Methodology

iPrice recorded each Asian country’s search volume on the keyword “beer,” including each country’s local language from January to June 2020. iPrice gets the percentage of the total search volume in each country by computing it with each country’s “reach” on Google, which is the number of users who search when logged in to Google for a fair comparison. The search volume for beer brands from January to June 2020 was recorded, and specific keywords per brand were carefully identified for optimal results. Google Keyword Planner was the tool used to record all the data.

About iPrice Group

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely; Malaysia Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 1.5 billion and receives about 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

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2 Comments

2 Comments

  1. Avatar

    Rinky Stingpiece

    August 7, 2020 at 6:38 pm

    Surprised to not see BeerLao (probably the best local beer), or Bintang (the Chang of Indonesia).

    The word “popular” shouldn’t be misunderstood here… some brands are inferior local versions of the original, and sometimes are all that’s available.
    Prices for some imported “real” beers can be double the cost of the source country, mainly because of duty. It would help Thai tourism a lot if they reduced the duty on alcohol down to much lower levels. It would also help improve the quality if imported beers could compete with the poor quality local beers.
    In Laos, the same quality beer as in Thailand costs about a fifth the price of Thailand.
    BeerLao for 20Baht in Laos is miles better value than the various 60+Baht offerings in Thailand.

  2. Avatar

    Perceville Smithers

    August 8, 2020 at 2:41 am

    As the other commenter stated, I’m surprised Beerlao and Bintang aren’t there. I like each of them.

    A sports bar in Bangkok serves Hanoi Beer and I drank it for 5 mos when I went there.

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Crime

Armed men allegedly steal more than 100,000 baht from Ayutthaya monk

Caitlin Ashworth

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PHOTO: Line Today

Police are searching for men who allegedly robbed a monk at an Ayutthaya temple, taking off with more than 100,000 baht in cash. Thai media reports that 2 of the men have been arrested and police are still searching for the other 2 men.

The monk was in his room at the Dokmai Buddhist Temple when he heard dogs barking. The monk says he opened his door to see what was going on outside. Just as he was closing the door, 4 men wearing hoods and holding guns and knives forced their way inside his room, the monk says. They allegedly took around 120,000 to 130,000 baht in cash. The money had been given to the monk to organise a ceremony to make merit.

One of them dropped their helmet as they were running out of the temple. Police say they will try to track down the owner of the helmet. Police are still investigating.

SOURCES: Thai Residents| News Channel 7

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Economy

Covid-19 shuts down 70% of Phuket’s tourism businesses

Caitlin Ashworth

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Covid-19 shuts down 70% of Phuket’s tourism businesses | The Thaiger
FILE PHOTO

Most tourism businesses in Phuket have closed due to the Covid-19 pandemic, and they probably won’t be up and running again until foreign tourists are let back in Thailand. Phuket Governor Narong Woonciew says around 70% of tourism businesses have closed, most of them just temporarily, but some have shut down permanently.

Before the pandemic, tourism to Phuket brought in 450 billion baht a year with 400 billion baht from foreign visitors while the other 50 billion baht was from domestic tourists. Thailand has been trying to increase domestic tourism to help revive the industry after the pandemic. Phuket’s governor says it helps, but not enough.

“Their visits can help solve some of our economic problems, but they cannot replace the need of foreign tourists.”

66.8% of tourism businesses in Phuket have closed temporarily while 2.8% have closed permanently, according to data by the Digital Economy Promotion Agency. The governor is trying figure out how to recover the economy, fast.

“By the end of September, the number of businesses to be closed will increase up to 70% for sure.”

While many businesses are closed, the governor says Phuket is “almost 100% ready to welcome foreign tourists.” The governor says he can’t give an answer to when foreign tourists will arrive in Phuket, but he claims they’ve “prepared every step,” from checking in at the airport to hotel quarantine. They’re just going to install some new temperature check machines at the Phuket International Airport and review the procedures for welcoming the tourists.

“We have to work and prepare carefully to welcome foreign tourists… We have to gradually open our door to welcome small groups of people first, in order to test our system, and then open for bigger groups.”

At the moment, only 3 venues in Phuket have been approved to operate as alternative state quarantine facilities. Anantara Phuket Suites & Villas has 100 rooms available, Anantara Mai Khao Phuket has 36 villas and Trisara resort has 15 villas.

SOURCE: Phuket News

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Road deaths

Bangkok DJ dies in high speed crash on notorious ‘death road’

Caitlin Ashworth

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Bangkok DJ dies in high speed crash on notorious ‘death road’ | The Thaiger
PHOTO: INN News

A well known local DJ died early this morning in a high speed car crash on a Bangkok road bend nicknamed “Curve of 100 Deaths.” Police say his car’s speedometer was found stuck at 200 kilometres per hour.

Police suspect 33 year old Annop Poonsripattana was going around a curve when he lost control of the car due to the slippery road conditions from the rain. His black Toyato Altis was found smashed into an electricity pole around 2:30am today. The impact caused Annop to be flung to the back seat. Police say his skull was shattered and his neck broken.

A security guard at a nearby building says heard an explosion and the electricity cut out. The entire area went black, he says. The so called “Curve of 100 Deaths” is near Ratchada Criminal Court in Bangkok’s Chatuchak district. The guard says many fatal crashes happen on the road.

“This area is highly prone to road accidents. Just last week a mother and her small child were killed here.”

The Ratchada Road curve so dangerous that locals honk when driving through the curve to show respect and to ask for permission from the spirits of those who have died there for safe passage, according to Coconuts Bangkok. In the past, many people have left offerings like zebra statues in honour of those who died in car incidents while driving on the road.

Annop played music at many entertainment venues in Bangkok. He was also a contestant in the Take Me Out Thailand TV show in 2015. An autopsy is being done at the Police General Hospital. Electricians are working to fix the electricity pole and restore power.

Bangkok DJ dies in high speed crash on notorious ‘death road’ | News by The Thaiger

An event with Annop Poonsripattana.

SOURCES: Nation Thailand | Coconuts Bangkok

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