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Which Asian Country Googles Beer the Most?

P. Wanutch

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Which Asian Country Googles Beer the Most? | Thaiger

Which Asian Country Googles Beer the Most?

It’s International Beer Day and countries in Asia seem to be thirsty for a beer this year – well, at least on Google. With numerous government-implemented social distancing measures in place, people flock online to buy their wants and essentials. Unsurprisingly, many of them search for beer online, especially those in countries with stricter or longer lockdowns.

A study by iPrice Group indicates which countries among Southeast Asia, Hong Kong, and Taiwan google beer the most (in English and local languages), and it reveals the beer brands that dominate each market. Taking each country’s reach on Google into consideration, which is the number of the population that uses the search engine, the e-commerce aggregator recorded each one’s search volume.

Which Asian Country Googles Beer the Most? | News by Thaiger

Singapore, Hong Kong, and the Philippines are the thirstiest (online) among them all

Singapore recorded to have the most search volume percentage on beer. Their total Google searches from the first half of 2020 accounts for 3.9% of the country’s reach. Contrary to the 2017 Straits Times article, which claimed that the island city-state’s people drank the least, they seem to be the most interested in the alcoholic beverage online. This goes to show that their stringent laws on alcohol consumption do not affect Singaporeans’ online behavior.

Hong Kong, a country that didn’t even experience a lockdown, comes in second. Their searches for half the year account for 3.6% of the country’s reach on Google. On the contrary, the Philippines, who has been on lockdown since March, comes close with 3.3% of its reach. It makes sense for the developing country to have an increase of Google searches on beer this year since strict liquor bans and movement control measures were mandated. There was even a 69% increase in online searches for beer in March, right when the lockdown was implemented.

Surprisingly, Malaysia is not at the end of the spectrum. Even with a big portion of its population not being allowed to drink alcohol due to religious laws, its search volume for the year accounts for 2.6% of the population, even more so than Taiwan’s (2.3%), where the drinking culture is more open and prominent. However, this could be attributed to Taiwan’s early containment of the virus, which consequently doesn’t call for a strict lockdown.

Indonesia, Vietnam, and Thailand googled beer the least

Nightlife hotspots, Thailand and Vietnam, surprisingly rank 6th and 7th respectively in their search volume on beer. iPrice hypothesizes that the Thai and Vietnamese don’t find the need to google beer online since beer is quite easily accessible in both countries. Moreover, Vietnam hardly had any lockdown measures due to its great job in containing the virus early on. Thailand was also praised to handle the virus’ containment as well.

Expectedly, Indonesia googled beer the least among all the aforementioned countries. Since most of the population is Islamic, which doesn’t condone alcohol consumption at all, they are quite discouraged to do so. Additionally, Indonesia never experienced any strict lockdowns like some of its neighbors despite having a high number of coronavirus cases.

Which Asian Country Googles Beer the Most? | News by Thaiger

Beer brands that dominate the market

Dutch pale lager beer, Heineken, is the most popular beer brand in the 8 listed countries. It appears as part of the top three in each individual country’s search volumes, except Hong Kong’s. It’s safe to say that its efforts in investing in breweries and marketing across Asia have paid off. It is followed by the top Japanese beer, Asahi, which is pretty popular among Asian countries for its dry and light qualities that are best enjoyed with Japanese food.

Western beers, Hoegaarden, Carlsberg, and Budweiser all come in as the third most searched beers. All three have the same search volume estimates. The first homegrown beer brand that appears on the top is Singaporean beer, Tiger. Filipino beers, San Miguel and Red Horse are also pretty popular among Asians. San Miguel is well-known for its quality and affordable price while Red Horse is known for its unusually strong alcohol content.

iPrice also notes that some countries are quite loyal to their local beers. In countries like Taiwan, Vietnam, Singapore, and the Philippines, one or more of their local beers made it to the country’s top three most sought after beers. Thailand, Hong Kong, and Indonesia, however, do not search for their local beers as much as foreign brands.

Methodology

iPrice recorded each Asian country’s search volume on the keyword “beer,” including each country’s local language from January to June 2020. iPrice gets the percentage of the total search volume in each country by computing it with each country’s “reach” on Google, which is the number of users who search when logged in to Google for a fair comparison. The search volume for beer brands from January to June 2020 was recorded, and specific keywords per brand were carefully identified for optimal results. Google Keyword Planner was the tool used to record all the data.

About iPrice Group

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely; Malaysia Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 1.5 billion and receives about 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

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2 Comments

2 Comments

  1. Avatar

    Rinky Stingpiece

    Friday, August 7, 2020 at 6:38 pm

    Surprised to not see BeerLao (probably the best local beer), or Bintang (the Chang of Indonesia).

    The word “popular” shouldn’t be misunderstood here… some brands are inferior local versions of the original, and sometimes are all that’s available.
    Prices for some imported “real” beers can be double the cost of the source country, mainly because of duty. It would help Thai tourism a lot if they reduced the duty on alcohol down to much lower levels. It would also help improve the quality if imported beers could compete with the poor quality local beers.
    In Laos, the same quality beer as in Thailand costs about a fifth the price of Thailand.
    BeerLao for 20Baht in Laos is miles better value than the various 60+Baht offerings in Thailand.

  2. Avatar

    Perceville Smithers

    Saturday, August 8, 2020 at 2:41 am

    As the other commenter stated, I’m surprised Beerlao and Bintang aren’t there. I like each of them.

    A sports bar in Bangkok serves Hanoi Beer and I drank it for 5 mos when I went there.

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Thailand

THAILAND NEWS TODAY | Slight drop in new cases, Pattaya Pit Bull aftermath, Australia and NZ travel bubble | April 19

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THAILAND NEWS TODAY | Slight drop in new cases, Pattaya Pit Bull aftermath, Australia and NZ travel bubble | April 19 | Thaiger

 

Thailand’s CCSA reported a total of 1,390 new Covid infections today, tallied from Thailand’s provinces in the past 24 hours. The good news is that the tally is a welcome drop in new case reports. The bad news is that it’s still a record levels of new infections, compared to the last surges in December last year and earlier in April 2020. Yesterday there were 1,767 new infections reported by the CCSA.

3 more people have died of Covid-related illnesses, 14,851 people remain under state supervision.

After Bangkok with 293 new infections, Chiang Mai reported 197 cases, Chon Buri 98, Samut Prakan (south east of Bangkok) 82, Nonthaburi (directly north west of Bangkok) 39, Nakhon Pathom 38, and Samut Sakhon 32 and Songkhla 32.

Only 6 of today’s new infections were reported.

Meanwhile, the next school term, scheduled to kick off again next month, could be deferred until June due if the current situation persists. Thai Education Minister says the proposed postponement will be discussed with the Office of the Basic Education Commission today.

And, the Ministry of Interior has just updated their ‘List of Provinces with Entry Restrictions’ bringing the new total to 47 provinces that have restrictions to get in. The message from the government is that if you’re in a red zone province you should try and stay there and not leave your province.

Local provinces continue to upgrade their arrival restrictions. It’s impossible for us to keep track of the 77 provinces and whatever we say now will be wrong before we even post the video. So please keep an eye on your local province’s official notices about travel.

Thailand’s Ministry of Natural Resources and Environment is working with other environmental departments to determine how best to save a popular tourist attraction in Phang Nga bay. Khao Ta Pu, locally known as James Bond island for tourists, in at risk of collapse, due to seawater erosion. The ministry is working with counterparts in the Department of Mineral Resources and the Department of National Parks, Wildlife and Plant Conservation, in efforts to save the popular day trip attraction.

Whilst travel bubbles remain a bureaucratic nightmare for most SE Asian countries, Australia and New Zealand have opened their first green lanes since April last year, nearly 400 days. For the two countries it allows family and friends to re-unite. For New Zealand it opens the gates for its largest chunk of tourists. In 2019 some 1.5 million tourists visited New Zealand from Australia.

Thailand’s Public Health Ministry insists the Covid-19 vaccine developed by Chinese firm Sinovac, is effective in protecting recipients against the virus. Dr. Supakit Sirilak from the Department of Medical Science was responding to a claim on social media from a man who says he took a rapid test after receiving the CoronaVac vaccine and it showed he’d developed no immunity whatsoever.

Things have gone from bad to worse to worse in the story about the man attacked by his pit bull in Chon Buri last week. After being rescued from the attack, the man died the next day from neck bites and loss of blood. Now his widow is lashing out at the wave of online attacks levied against the family and their treatment of the dog, threatening legal action using Thailand’s strict computer crime and defamation laws.

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Coronavirus (Covid-19)

Current list of restrictions for provinces around Thailand

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Current list of restrictions for provinces around Thailand | Thaiger

The situation continues to be quite fluid. But if you need to travel at this time, here are the latest restrictions in the red and orange zone provinces. If you planning on travelling, you need to get acquainted with the latest restrictions in your destination province, and you should check if you need additional travel documents.

The could change at any time, so if you are going to be doing any travelling (the government are advising against it), you should get your paperwork ready in advance.

Provincial governors are also being given latitude by the central government to upscale any of the restrictions to meet local situations.

The infographic was compiled by the NBT.

Current list of restrictions for provinces around Thailand | News by Thaiger

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Tourism

Thailand’s 3rd wave wreaks havoc on the Tourism Restart Plan – where are we now?

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Thailand’s 3rd wave wreaks havoc on the Tourism Restart Plan – where are we now? | Thaiger
PHOTO: Empty beaches of Hua Hin - AJ Wood

OPINION by Andrew J Wood

Thailand Ministers ponder the next steps to re-start it’s massive tourism industry, initially set for July 1, 2021 in Phuket. The plan may need to be overhauled as Phuket struggles to immunise the whole island in the wake of the third wave of hotspots. Phuket, prior to the third wave had already secured more than 100,000 doses and planned to receive an additional 930,000 doses by June.

This would be enough for 70% of the population – the target needed to achieve herd immunity. The spike in Covid-19 cases has interrupted this plan, as vaccines must also be allocated to other provinces urgently to help fight the latest outbreaks.

Not deterred, the Tourism and Sports Minister Pipat Ratchakitprakarn said he plans to meet next week with all relevant agencies to discuss the reopening plan, previously set for July this year. Eighteen provinces have now been declared red zones, with a partial lockdown and stay at home order. The alert warning was also raised across the rest of the country to orange, in all the remaining 59 provinces many of which had previously been green and considered safe.

Deciding to ignore expert warnings, the government allowed the Songkran holidays to go ahead, even adding an extra day. However no mass gatherings or water splashing were allowed.

(Songkran is the Thai New Year celebration which typically lasts 3-4 days, leading to a mass exodus of cities like Bangkok).

Last year, due to Covid-19, the holiday was cancelled. As a result of the holiday this year, a few outbreaks in Bangkok allowed the virus to spread widely. The Bangkok outbreaks centred on entertainment places; restaurant-pubs and nightclubs around the Thonglor area, plus a high-society wedding at a new riverside hotel, whose guest list included a number of government Ministers and prominent business leaders.

The Covid virus from these few hotspots were quickly spread throughout the whole country, as people returned to their homes for the holidays. Unfortunately this was a perfect storm for spreading the virus. Up until this point, since the beginning of the pandemic, Thailand had only recorded 28,889 cases and 94 deaths as at April 1, 2021. Eighteen days later this has risen to 43,742 cases and 104 deaths. An increase in cases of 51%.

During my recent visit to Hua Hin, empty beaches were very much in evidence already with the third wave leading to mass cancellations. Some resorts, previously 70-80% occupied, saw domestic arrivals decimated. Already hurting from a lack of international visitors, this latest outbreak was a most unwelcome guest.

The question of re-opening Thailand to Tourism, starting with Phuket, has obviously taken a knock backwards.

“The key determinant is insufficient vaccines, we are concerned about the re-opening timeline. We still need to discuss the vaccine administration plan. If the herd immunity goal cannot be achieved, we may have to consider opening only certain areas in Phuket”.

However, to continue with the same plan, even with restricted zones, will not be easy as long as the country still has increasing new daily infections, said Minister Pipat.

“Most importantly, we still have to hear from other countries that we already started travel bubble negotiations with about their confidence regarding the same timeline.”

Like Hua Hin, hotels in the North reported cancellations of more than 70% with Chiang Mai a cause for concern and currently experiencing increased coronavirus cases. Prior to the pandemic, the province was a popular destination to celebrate Thai New Year.

Regrettably Minister Pipat is in self-quarantine after being in close contact with Transport Minister Saksayam Chidchob, who was diagnosed with Covid-19. The Minster fortunately has already received his first vaccination jab last month (AstraZeneca) and will remain in isolation until next week when all tests are complete (3 swab tests).

ANDREW J WOOD

Andrew J Wood was born in Yorkshire England, he is a professional hotelier, Skalleague and travel writer. Andrew has 48 years of hospitality and travel experience. He is a hotel graduate of Napier University, Edinburgh. Andrew is a past Director of Skål International (SI), National President SI Thailand and is currently President of SI Bangkok and a VP of both SI Thailand and SI Asia. He is a regular guest lecturer at various Universities in Thailand including Assumption University’s Hospitality School and the Japan Hotel School in Tokyo.

The content of this article reflects the writer and does not necessarily reflect the editorial stance of The Thaiger.

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