Thai PBS forum explores AI’s future role in newsrooms

The Thai Public Broadcasting Service (Thai PBS World) yesterday, in collaboration with Techsauce, the National Innovation Agency (NIA), the Thailand Development Research Institute (TDRI) and MediaScope, held the Thai PBS World Forum.

The forum, themed AI and the Future of Newsroom, was a platform for thought leadership and the exchange of perspectives with regional media organisations to drive the direction of mass media in the future.

Opening the event, Somkiat Tangkitvanich, president of the Thailand Development Research Institute (TDRI) set the tone. Vilasinee Pipitkul, the director of Thai PBS, highlighted the purpose of the Thai PBS World Public Forum. The aim was to facilitate learning and preparation for changes in the media landscape, especially the widespread application of artificial intelligence (AI) in mass media.

Vilasinee emphasized the need for media entities, including public media like Thai PBS, to brace themselves for changes in the media landscape. The integration of technology with traditional mass media practices, with a firm footing on ethical considerations, was vital to uphold the public’s trust, reported Sanook.

The event featured an AI Showcase from leading media in the Asia region such as NHK from Japan, KBS from South Korea, and CGTN from China. They demonstrated the practical use of AI in media production with state-of-the-art technology. There was also a discussion panel on AI, the changing future of newsrooms, and the future of Thai media.

In addition, an exhibition of works by Thai AI companies showcased the latest artificial intelligence innovations that can enhance efficiency and effectiveness in communication, changing the face of news production.

Thai PBS can be followed on all online channels including Facebook, YouTube, Twitter, LINE, TikTok, and Instagram, as well as their website and Thai PBS application.

In related news, A prominent computer scientist, frequently referred to as the godfather of artificial intelligence, has resigned from Google to voice his concerns about the potential dangers of the technology. Read more about this story HERE.