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Business Buzz: Social Media trends to look out for in 2017

Legacy Phuket Gazette

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Business Buzz: Social Media trends to look out for in 2017 | The Thaiger

PHUKET: Another year gone and the social media scene has witnessed a lot of changes, with new platforms such as Periscope and Snapchat rising in popularity – while Twitter continues its slide.

Video, 360 degree images and smart graphics will likely continue leading the way in content marketing and branding, appealing to our need for instant gratification and shorter attention spans.

Also live feed platforms and instant content will be even more popular as marketers understand it better.

However, I believe there will be more focus on niche marketing.

Instead of blanket marketing to a large audience, companies should focus on their specific target market. Understanding this will be key. Social media has, up until now, made marketing a lot easier for the masses but it is getting more competitive and this will ensure success if done correctly.

There is also going to be a lot more policing of content, particularly by the likes of Google and Facebook. We are already hearing commentary from Facebook about fixing fake content on their site after the US election outcome, and Google will no doubt further select what content will make our inboxes, all supposedly in the name of quality control. However, I don’t think they can ever be more accurate than our own decisions, but Big Brother censorship will be on the rise.

I am sure these platforms will also become more insular. Popular content will be more likely shared if it stays within the platform, and third-party sites will be given less exposure. An example of this is Facebook’s lead generation marketing, which creates leads without requiring people to be sent to outside websites to capture their data.

I expect to see a lot more e-commerce ‘shops’ pop up on Facebook. They will become more successful and raise huge revenues while increasing their marketing appeal for businesses to get on board. However, that might not be so great for the consumers.

Finally, I believe we will see more people using software and strategies with the goal of making posts and content go viral. This will become a common content marketing goal, and those who are successful will have a fantastic year ahead.

So expect to see more offers that invite you to like, comment and share, as well as tag friends with the aim of driving high levels of targeted traffic.

And, if you have a business, I recommend that you read up about these strategies and get out ahead of the rest.

Wishing everyone a very happy and successful 2017.

Simon Wetherell is a registered migration agent and lawyer. He resides in Thailand and has offices in Phuket and Bangkok. For more information, visit AustralianVisaPhuket.com, call 095-085 3355 or email [email protected]

— Simon Wetherell



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BOI approves new rail services, new port investment

The Thaiger

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BOI approves new rail services, new port investment | The Thaiger

PHOTO: Duangjai Asawachintachit, BOI secretary general

The Board of Investment of Thailand (BOI) has laid out strategies to boost the development of rail services and the country’s cruise tourism.

Duangjai Asawachintachit, BOI secretary general, says the latest BOI meeting chaired by the Prime Minister had resolved to instigate measures to attract investment in rail development and related infrastructure for continued economic growth.

According to Duangjai, investment projects for rail development and related sectors will be entitled to a tax break of 50% for the first three to five years of investment.

The BOI also approved measures to stimulate the cruise tourism business, with the aim of attracting more tourists to the kingdom.

Moreover, the BOI has introduced a plan to attract aerospace investment to U-Tapao Airport in 2019 as part of the Eastern Economic Corridor (EEC) project, as the EEC Office is planning to develop an “Aerotropolis” which will stretch over 30 kilometers from the airport.

Additionally, the meeting endorsed the 7-year strategic investment promotion plan, spanning 2015 to 2021, which it is anticipated will contribute 418 billion baht to the country’s GDP.

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Chinese foreign policy – On track

The Thaiger

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Chinese foreign policy – On track | The Thaiger

by Nikkei Asia Review

“When Japanese trading house Itochu and train maker Hitachi withdrew from a soon-to-be-decided $7 billion tender for a high-speed rail project near Bangkok, it appeared to be another victory for China and its grand plans to connect Southeast Asia with railways.

Thailand has for decades been the centerpiece of Tokyo’s strategy for Southeast Asia, and long-discussed plans to build extensive shinkansen-style rail lines in the country’s east and north were meant to cement the relationship between the two nations.

But while Japan’s ambitions have been stalled by disagreements about financing and other details, Beijing has managed to push ahead with construction of a separate high-speed rail line in northern Thailand. To some, the rail projects are a symbol of China’s growing influence in a country where Japan had spent decades building ties.”

The article predicts that the Chinese investment into South East Asian rail services is part of its broader ‘belt and road’ policy that is stretching out into new routes and connecting regions, and China, with hitherto remote parts of the asian continent.

“China’s high-speed rail ambitions in Southeast Asia don’t end in Bangkok, however. Under its planned 3,000-km pan-Asian railway network, Chinese rail lines will extend even further south, stretching through Malaysia and feeding into Singapore.”

Chinese foreign policy - On track | News by The Thaiger

China’s reach southwards will allow it to exert greater political influence on places like Singapore which, for now, still retains strong connections to Washington. Investing in high-speed railways all the way from China’s borders to the tip of the Malay Peninsula is a lot more than just an economic investment, it’s a high-profile symbol of China’s new influence in the region where issues such as ‘Taiwan’ and it’s demands in the South China Sea have caused prickly negotiations with the ASEAN countries.

But to reach Singapore, China must first get Malaysia on side…

“A dramatic recent shift in Malaysian politics has put China’s plans for Singapore on hold, however. After his election in May, Malaysian Prime Minister Mahathir Mohamad decided to hold up “for now” the $20 billion 688-km east coast rail line connecting southern Thailand to Kuala Lumpur, and postpone for two years a 350-km high-speed rail link between the Malaysian capital and Singapore.”

The article says that these ‘investments’ are actually just loans for high-priced infrastructure that often cannot be repaid by smaller economies….

“China typically provides loans, not grants, for foreign infrastructure projects, and takes possession of the project if the recipient is unable to repay its debt – as happened with a port in Sri Lanka. Such instances have prompted critics in the West to accuse China of practicing ‘debt diplomacy’.”

Read more of this fascinating and important article from Nikkei Asia Review HERE.

Chinese foreign policy - On track | News by The Thaiger

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Thailand opens doors to cryptocurrencies – Thaiger Bites

The Thaiger

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Thailand opens doors to cryptocurrencies – Thaiger Bites | The Thaiger

Divisions are forming across Asia with regards to cryptocurrencies. Some nations such as China are constantly stomping on anything to do with crypto assets but others, Thailand being the latest, are opening their digital doors to the fledgling industry.

Over the past year Thailand has warmed to crypto and this latest raft of official licenses is a big boost to the industry in the country and region as a whole. Military rulers and the central bank remains wary which is no surprise and have issued warnings to investors. Overall though the sentiment is positive and an official ICO portal has even been proposed by the SEC.

Read more about this story from News BTC HERE.

(Thaiger Bites provides these short snippets for stories we believe of interest to our readers)

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