Search Results for: tourism campaign
- Thailand News
Tourism campaign in the works to promote second-tier provinces
In a bid to amplify tourism revenue from lesser-known provinces and cities, The Tourism Authority of Thailand (TAT) unveiled a five-point campaign aimed at promoting 55 second-tier regions. The initiative marks a collaborative effort involving nine ministries, the Royal Thai Police, and two additional agencies. Deputy Governor of the TAT, Somruedee Jitjong, emphasised the necessity of diversifying tourism revenue streams…
- Thailand News
Thailand aims to boost economy with health tourism campaign
The Thai government has launched an ambitious campaign, “Discover the New You” to entice international visitors to spend upwards of 18 million baht (US$510,000) by September of this year. This initiative is a concerted effort by the government, the Tourism Authority of Thailand (TAT), and over 130 healthcare, wellness businesses and service providers including hotels, spas, health resorts, hospitals, and clinics.…
- Thailand News
Thai tourism campaign targets secondary cities for foreign visitors boost
Thailand‘s Tourism Authority (TAT) has revealed a significant increase in international travellers visiting the country in the first five months of 2023, with a total of 10,568,485 visitors. In collaboration with Central Pattana Plc., TAT aims to promote local and alternative tourism destinations, targeting a shift in the proportion of travellers from major to secondary cities. During the first five…
- Phuket News
Phuket hospital and resort launch ‘Prestige Wellness’ tourism campaign
A Phuket hospital and a local resort are teaming up to launch a new campaign called “Prestige Wellness” — offering tourists ‘reboot’ wellness programs, in addition to Phuket’s natural beauty, local cuisine and cultural activities. Now tourists won’t even have to leave the comfort of their hotel to benefit from some of the wellness programmes available under the government’s plan for…
- Tourism News
“Visit Thailand Year 2022” tourism campaign launching
“Visit Thailand Year 2022” has been approved by the Cabinet as a new tourism campaign as the CCSA creates a special panel to address tourism industry problems due to Covid-19. The campaign is following PM Prayut Chan-o-cha’s goal of bringing back the ailing industry according to Minister of Tourism and Sports Pipat Ratchakitprakan who proposed the programme for the cabinet’s…
- Economy News
TAT launches “White Vest” tourism campaign
The Tourism Authority of Thailand this week launched its “White Vest” tourism campaign this week, based on intensive training to promote safety, hygiene and world class customer service at tourist spots throughout the country. Those who pass the campaign will be awarded a white vest and a certified ID badge that they can wear to signify to all tourists, both…
- Business News
Phuket Business: Andaman tourism campaign aims for 20 million
PHUKET: Woravat Auapinyakul, Minister to the Prime Minister’s Office, has told the Phuket Gazette that he expects the “Andaman – The World Experience” tourism initiative to attract more than 20 million tourists to the region. At a meeting at Phuket Provincial Hall held recently to chart the progress of the tourism initiative, Mr Woravat said that intense competition within the…
- Business News
Phuket business: Tourism campaign lures swingers; Tourism and hotel college enrolls for May
PHUKET: With the Thai summer just around the bend, club swingers are among the latest tourist group that the Tourism Authority of Thailand (TAT) has set its sights on. In a bid to increase golf tourists to the country by 10%, TAT this year has partnered with MasterCard to launch the “72 Hours Amazing Thailand Golf Paradise” campaign. All in,…
- Thailand News
Tourism boost: Bangkok Airways’ SAMUI SAVOR campaign
Bangkok Airways joined BDMS in the SAMUI SAVOR campaign to stimulate local food tourism. The airline is offering a discount at 42 leading restaurants on Koh Samui with a single boarding pass. There is also a chance to win prizes for flights, with 20 available in Thailand. Ploenphit Kosonyuthasan, Director of Tourism and Alliance Marketing Promotion, Bangkok Airways Public Company…
- Tourism News
Tasty travels: Thai SELECT campaign spices up tourism
The Travel, Taste, Eat Thai SELECT campaign, a collaboration between the Commerce Ministry and the Tourism Authority of Thailand, has been unveiled. This initiative is part of a soft power strategy aimed at promoting and bolstering Thai businesses, particularly certified Thai SELECT restaurants. The Deputy Commerce Minister, Napintorn Srisunpang, emphasised that the campaign is designed to ensure these establishments meet…
- Tourism News
Thailand’s tourism authority to boost Chiang Mai visits with year-round campaigns
The Tourism Authority of Thailand (TAT) is set to initiate year-round campaigns aimed at elevating tourism in Chiang Mai. The news was delivered by TAT Governor Thapanee Kiatphaibool, who reported a surge in tourism in the region following the relaxation of Covid-19 restrictions. From January to November of last year, Chiang Mai saw around 9.4 million tourists grace its attractions,…
- Thailand News
South Korea aims to boost Thai tourism with new campaign
South Korea, marking its 65th year of diplomatic relations with Thailand, is all set to attract more Thai tourists. This comes as part of a bilateral effort to revive the tourism industry in both countries, which shares a robust relationship economically, socially, and culturally. Covid-19 restrictions saw a decline in international tourism, with South Korea welcoming about 570,000 Thai tourists…
- Thailand video news
Thailand News Today | Thailand to promote tourism to Pattaya in new campaign
Thailand is gearing up to focus on promoting the beach town of Pattaya as part of its new tourism campaign. Known as the country’s “sin city”, it will reportedly be part of the “Amazing Thailand, Amazing New Chapters” campaign put forth by the Tourism Authority of Thailand. Partnering with Tiger Airline, the authority will launch the “Fresh Up Chonburi Family…
- Hot News
Thailand to promote tourism to Pattaya in new campaign
Thailand is gearing up to focus on promoting the beach town of Pattaya as part of its new tourism campaign. Known as the country’s “sin city”, it will reportedly be part of the “Amazing Thailand, Amazing New Chapters” campaign put forth by the Tourism Authority of Thailand. Partnering with Tiger Airline, the authority will launch the “Fresh Up Chonburi Family…
- Tourism News
Tourism officials plan big campaigns for Chiang Mai
The Tourism Authority of Thailand (TAT) has several big campaigns planned to draw visitors to the world-renowned province of Chiang Mai during the High Season from November to March. One campaign is titled, “Northern Charm of the Past.” This campaign is centred around the culture of the historic Lanna Kingdom, which Chiang Mai used to be part of. The campaign…
- Tourism News
Tourism officials ramp up marketing campaigns to target short-haul markets
Tourism officials are looking to short-haul markets to attract holidaymakers during the off-peak season, with a number of marketing events planned. Thanet Phetsuwan from the Tourism Authority of Thailand says places like India, Australia, Singapore, and Malaysia are the target markets. “This strategic push for short-haul markets aims to create a quick win, attracting both repeat and first-time visitors all…
- Phuket News
Tourism officials to launch major Phuket marketing campaign overseas
Following the recent murder of a Swiss tourist, and the US government advising citizens to avoid travel to Thailand, Phuket’s tourism sector faces some serious challenges. The southern island re-opened to international tourists on July 1 under its sandbox scheme but now officials fear that may be in jeopardy. The Bangkok Post reports that the Tourism Authority of Thailand is…
- Phuket News
Tourism officials push for “One Night, One Dollar” campaign in Phuket
“…have been suffering from the pandemic for 15 months now. Only mass tourism will save us.” A night at a Phuket resort could drop down to just $1 USD. Tourism officials are pushing for a proposed campaign they call “One Night, One Dollar” to help draw travellers back to the popular tourist island as locals prepare for its July 1…
- Pattaya News
Pattaya, Phuket, launch campaigns to re-ignite tourism
The normally vibrant tourist hotspots of Pattaya and Phuket are aiming to re-ignite domestic tourism, now that the Covid-19 resurgence appears to be on the decline. Both locations had become completely dependent on domestic tourists following the first wave of the virus, but then had to contend with a second blow when Covid-19 staged a comeback in December. Now, the…
- Tourism News
Domestic tourism stimulus campaign set to be extended
Officials are discussing an extension to the domestic tourism stimulus package, following the approval of additional public holidays between now and the end of the year. The extra holidays will take place between November 19 and 22, and again from December 10 to 13, as the government continues its efforts to boost domestic tourism. Thailand’s tourism industry has been left…
- Pattaya News
Royal Thai Police parade highlights Phuket, Pattaya tourism-safety campaign
PHUKET: Royal Thai Police stormed Phuket’s party street, Soi Bangla, with an 800 officer strong parade yesterday to highlight a 30-day safety campaign aimed at slashing the criminal activity in Phuket and Pattaya. “We expect the 30-day project to decrease the criminal activity in Phuket by 50 per cent, and significantly increase how safe tourists feel on our island,” Phuket…
- Phuket News
Campaigner calls for child-sex tourism crackdown
KATA: The leader of a workshop on countering child sex tourism, yesterday called for hotel and tourism industry workers, and even tourists themselves, to report any behavior they suspect might be leading up to child sex abuse.The workshop, at the Kata Beach Resort, was aimed at teaching those present – 64 government officers, hotel staff, souvenir vendors, tour company and…
- Phuket News
Phuket launches road safety campaign to curb tourist accidents
Phuket provincial police have initiated a new road safety campaign targeting the root causes of traffic accidents involving tourists. This effort, in collaboration with local partners, aims to reduce the high number of road incidents in the area. The campaign was officially launched yesterday, July 18, at the Phuket Merlin Hotel by Region 8 Police Police Lieutenant General Suraphong Thanomchit…
- Thailand News
Butterbear to boost Thai tourism, targets 10% of Chinese fans
Butterbear, a beloved mascot in Thailand, will soon serve as a new presenter for Thai tourism, targeting to attract at least 10% of its one million Chinese fans to engage in tourism activities within the country. The Tourism Authority of Thailand (TAT) aims to draw eight million arrivals from the Chinese outbound market, which is estimated to reach 130 million…
- Tourism News
Thailand aims for 3.4 trillion baht in tourism revenue by 2025
Thailand’s Tourism Authority (TAT) plans to achieve 7.5% revenue growth or 3.4 trillion baht in 2025, while private operators advocate for airfare subsidies to boost income, to mark the upcoming year as Thailand Grand Tourism Year. During the TAT Action Plan 2025 meeting yesterday, July 8, Chairman Natthriya Thaweevong announced that the government aims to mark 2025 as the Thailand…
- Events
PHIST strikes again with Southeast Asia’s biggest sustainable tourism event
PHIST (Phuket Hotels for Islands Sustaining Tourism), Southeast Asia’s biggest sustainability event for the travel and hospitality sectors, will return to spark conversation and drive the green agenda this September, with an impressive line-up of key figures and industry innovators led by Peng Sum Choe, CEO of Pan Pacific Hotels Group. Organised by the Phuket Hotels Association, the non-profit organisation…
- Thailand News
TAT launches campaign with Labubu dolls to lure Chinese tourists
To strengthen cultural ties and lure Chinese tourists, the Tourism Authority of Thailand (TAT) launched an exciting campaign starring Pop Mart’s beloved Labubu toy. Announced at the Thailand Travel Mart Plus 2024, this 1 million baht co-branding effort marks the 50th anniversary of the Thailand-China Relations Project in 2025. Labubu, the furry, adorable designer toy from China’s renowned Pop Mart,…
- Business News
Thailand urged to upgrade regional airports to boost tourism
The Airlines Association of Thailand (AAT) called upon the government to upgrade more regional airports to international status, aiming to boost tourism and generate more revenue for Thaniland’s 55 second-tier cities. At the Ignite Tourism Thailand event, chaired by Prime Minister Srettha Thavisin, AAT President Puttipong Prasarttong-Osoth highlighted the need for developing regional airport facilities to handle international flights. This…
- Business News
Thailand targets 465 billion baht in central region tourism revenue
The Tourism Authority of Thailand (TAT) is set to promote the central region with new flight connections to the south and northeast, aiming to generate 465 billion baht in tourism revenue this year. Following a mobile cabinet meeting in Phetchaburi province, Prime Minister Srettha Thavisin directed TAT to boost tourism in Suphan Buri, Kanchanaburi, Ratchaburi, and Phetchaburi. The initiative will…
- Thailand News
Bangkok holds five-day Pride fest to boost LGBTQ+ tourism
Thailand is gearing up to host a five-day Pride event in Bangkok, aiming to establish itself as Asia’s rainbow capital. This event, organised by the government alongside private and civil sectors, will feature a series of activities running from May 31 to June 4 under the theme Celebration of Love. Ann Chumaporn, founder and president of the Bangkok Pride Parade,…
