Connect with us

Thai Life

Thai animal cruelty campaign wins top honors at Cannes

Published

 on 

PHUKET: An awareness campaign by Bangkok-based advertising agency Ogilvy & Mather won five awards at the Cannes Lions International Festival of Creativity held late last month. Their video shows ‘Leatherworks’, a typical pop-up shop of luxury goods located inside a large shopping center in Bangkok.

Unsuspecting shoppers are filmed browsing through rows of snake-skin shoes and crocodile-skin handbags, but once they look inside, they see beating ‘hearts’, stretchy ‘sinew’ and pools of ‘blood’ that coat their hands and feet.

The campaign is aimed at shining a spotlight on the cruelty of the exotic-skins industry.

“Every year, hundreds of thousands of reptiles are crudely bludgeoned and skinned alive, all for the sake of so-called ‘luxury’ shoes, belts and bags,” says Jason Baker, PETA’s vice president of international campaigns.

“PETA Asia’s gruesome pop-up shop reminds shoppers that the only way to keep blood and guts out of our closets is to choose vegan clothing, shoes and accessories.”

Thailand has the world’s largest crocodile farming industry and is the prime destination for international fashion brands looking for skins, says PETA.

According to the latest statistics distributed by PETA Asia, about 700,000 crocodiles are raised in crowded tanks or pools of fetid, stinking water on 22 large-scale and 929 small farms across the country. A recent PETA exposé reveals workers sawing open reptiles’ necks while the animals are still alive.

Snakes killed for their skins are commonly nailed to trees, and their bodies are cut open from one end to the other as they are skinned alive, PETA reports.

Their mutilated bodies are then discarded, but because of these animals’ slow metabolism, it can take hours for them to die. Lizards are often decapitated, and others writhe in agony as the skin is ripped from their bodies.

“Leatherworks allows people to experience and see with their own eyes that every leather product caused a sensitive animal to endure a miserable life and suffer a terrifying death,” says Puripong Limwanatipong, associate creative director of Ogilvy & Mather Advertising Thailand.

“By surprising shoppers with the cruelty behind the exotic-skins industry, we can wake them up and spark change that will save animals’ lives,” he concludes.

 

Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand7 mins ago

Gunman wounds 8 in Jerusalem, 48 dead in Israeli Gaza strikes

Thailand26 mins ago

Thailand among top 5 destinations for Chinese travelers | GMT

Travel12 hours ago

Where to find underrated international cuisines in Bangkok

Sponsored1 hour ago

British International School Phuket: Reflecting on 25 years of world-class education

Bangkok14 hours ago

Chinatown manhole covers to use art, tech to become cultural map

Transport15 hours ago

Man fights Indian Railways for 22 years for justice (and 9 baht)

Events16 hours ago

Tourism Minister visits Full Moon Party, supports later curfew

Join the conversation on the Thaiger Talk forums today!
Crime16 hours ago

Thais cautioned against fake government websites

Thailand17 hours ago

Another Thai boxer dies from brain injury after fight in Malaysia

Thailand18 hours ago

Expats in Thailand, Cartoon characters & Letting Loose | Thaiger Bites

Pattaya18 hours ago

VIDEO: Young Thais have a blast at Pattaya Music Festival weekend 2

Pollution19 hours ago

Anti-Corruption Network complains of smelly wastewater in coastal Thai province

Weather19 hours ago

Flooding from overflowing rivers soaks Chiang Rai and the border

Phuket20 hours ago

Phuket police nab 3,373 meth pills from 5 suspects

Pattaya22 hours ago

Pattaya night club owner gives free meals on Thai Mother’s Day

Thailand23 hours ago

Current Thailand Visa Options for Digital Nomads

Thailand11 months ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand1 year ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism1 year ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket1 year ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism1 year ago

Phuket Thai food treats you need to try | VIDEO

Thailand1 year ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism1 year ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending