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Property Watch: Phuket reality versus hype

Legacy Phuket Gazette



Property Watch: Phuket reality versus hype | The Thaiger

PHUKET: Phuketians and long-term expatriates will recall the days when moving between beaches and Phuket Town required a scrambler bike due to the lack of roads. Umbrellas were occasionally sighted in Patong near the sandy Bangla Road track.

The property market in Phuket and the reasons for Thais and foreigners to invest in Phuket have radically changed, as has the tourism market.

Those who value solitude, peace and tranquility now have very limited options in Phuket; multi-million dollar villas in the hills, or near the rocks with a sea view, and don’t dare to leave home. The cost of tranquility is therefore extremely high per square meter. Economically, it would seem obvious that if the reason for buying a private exclusive villa is privacy and peace, you could simply build one somewhere past the Sarasin bridge in Phang Nga Province and pay substantially less than in Phuket.

However, the truth is that the attraction of Phuket is not really solitude, peace and tranquility for the high end-high priced villa market; the middle market; or the lower tier market. That simply isn’t why people move to Phuket, anymore. It can’t be.


The dream of living on a desert island is indeed just that. Once there, most humans will then yearn for creature comforts. A wooden hut will suddenly have a substantial roof and a teak wood sala; the fruit of the land will suddenly become processed meats and delicious cheeses in Villa Market and Tops. A homegrown mango will become an imported passion fruit. Rice whisky will become a single malt with a cigar.

Phuket is no different. It was great when Tesco Lotus arrived, but greater now there is also Tesco Express, I think. Central Festival meant you didn’t get moody stares in Robinsons when you asked for something not on display, and now there are other retail therapy options and even more coming soon.


Wiki-addicts will know that there are 76 Provinces in Thailand. If you ask foreign investors if they would buy a villa in some of the most naturally beautiful tranquil provinces – Nan, Tak, Mae Hong Son, Sisaket, for example – the answers might include “where”, “why”, and “what ‘amenities’ do these places have?’

Foreign investors might not understand that Thais actually live with lots of amenities in each Province very comfortably, thank you very much, without the constant whirring of cement trucks; underpass construction jackhammers and speeding green plate taxis; mini-vans and metered taxis competing in the daily Phuket F1 roulette wheel of accidents and carelessness.

Notwithstanding ALL of that, Phuket has become, and still is, a desirable set of postal codes.


Lake view townhouses; detached golf course view villas; marina berth condominium pads; east and west coast stunning vista penthouses and mini-estates; vibrant Phuket Town traditional conversions; simple convenient moo-baan family homes with pool and gym facilities. All of this choice within a stone’s throw from sailing; golf; high-end supermarkets; low-price Supercheaps; quality massage and sauna experiences; busy Thai markets; and a calendar of Phuket events on a weekly basis. These intangibles are what makes Phuket more expensive.

As many Phuketians will sometimes say to a foreigner who has lost his or her temper and control; can’t stop complaining; or seems to want to bracket one bad experience into an overall persecution of Thailand – if you don’t like it here anymore, leave! The fact is, there will be plenty of people left behind, still enjoying their experience.


On roadshows and exhibitions, I used to be asked about the legal framework for foreign investment. Now I am more commonly asked commercial questions and one of the most frequently asked is, ‘What is the re-sale market like?’ Well, existing owners actually create the real estate re-seller’s market in part, through perception.

If you are still trying to sell others on the idea that Phuket is a quite tranquil place of only outstanding natural beauty, then you are creating a false market, and the market will collapse. If you constantly complain about the presumably well-researched informed choice you made, then you are damaging your own market. But if you sell Phuket and your property with something that often seems to be a stranger to many, the truth, then the market will be more orderly, reliable and sustainable.

Desmond Hughes has been an owner and operator of his law firm in Thailand for 12 years, and is a Senior Partner at Hughes Krupica law firm

— Desmond Hughes

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Ocean Property launch first Phuket development

The Thaiger



Ocean Property launch first Phuket development | The Thaiger

Thai real estate developer, Ocean Property, are continuing to expand outside of the capital with the launch of their first real estate development in Phuket – a townhome and modern commercial home office project “Ocean Town Muang-Ratsada”.

Located in the heart of Phuket providing owners with easy access to all major infrastructure and island facilities, prices start from just 2.69 million baht.

With property interests in Bangkok, Pattaya and Khon Kaen already, Ocean Property recognises central government’s considerable investment in the island’s infrastructure and Phuket’s strong tourism fundamentals, and are investing in Phuket confident of residential demand on the island.

“Ocean Property is confident in Phuket’s property market. We see a trend of future growth and market expansion on the back of the island’s ongoing development and tourism industry growth. Our research has identified a number of buyer groups, for example, civil servants, private-sector employees and entrepreneurs, that we believe will be interested in our Ocean Town Muang-Ratsada project,” said Mr. Napong Paripontpochanapisuti, Acting Managing Director of Ocean Property Company.

“Government investment in the island is set to continue with planned expansion of the island’s transportation network such as enlarging Phuket’s international airport as well as a Light Rail Transit system from Phang Nga to the south of Phuket.”

Ocean Town Muang-Ratsada is a quality townhome and modern commercial home office development located on more than 20-rai in Phuket City and with a total development value of 700 million baht.

The project comprises 187 units including two types of two-storey townhomes: “Tide” (116 units) and “Shallow” (55 units). Tide’s architectural plan offers four bedrooms, three bathrooms and two parking spaces with a 5.7-metre wide frontage.

Sizes start from 20 square-wah with a usable area of 155 sq.m. Shallow’s architectural plan offers three bedrooms, two bathrooms and one parking space, also with a 5.7 metre wide frontage, and sizes start from 20 square-wah with a usable area of 115 sq.m.

In addition, there are 16, three-storey commercial home office buildings known as “Crest”.

All have a 5-metre frontage, sizes start from 23.80 square-wah and have usable area of 195 sq.m. The townhome prices start from 2.69 million baht and the commercial home office’s from 4.89 million baht.

The properties use warm and relaxing colour tones together with quality materials, and include home innovations that help reduce the use of electric lighting through smart roofing systems which allow more natural light inside (Smart Touch Tech Roof and Sky Light Roof), the latest LED Panels which use considerably less electricity than more traditional bulbs, as well as new tech glass which allows 75% of natural light through and only 49% of the heat, helping to keep the property cooler.

There are additional green areas around the development and security onsite includes CCTVs, a key card system, Smart Home Security System and 24-hour guard team, giving resident’s peace of mind.

Ocean Town Muang-Ratsada is located on Srisuthat Road in Phuket City. The area offers convenient travel to schools, universities, government offices, hospitals and shopping centres. Construction has started and is expected to be completed in the third quarter of 2020 with show homes to be open for visiting this coming May.

Units at Ocean Town Muang-Ratsada are available for reservation and purchase.

Register now at for more information.

Ocean Property launch first Phuket development | News by The Thaiger Ocean Property launch first Phuket development | News by The Thaiger

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The Patong Bay Hill Resort – where your holiday begins!

The Thaiger



The Patong Bay Hill Resort – where your holiday begins! | The Thaiger

Nestled into the hills above Phuket’s popular Patong Beach, the modern Patong Bay Hill Resort is a luxurious resort which overlooks the ocean and the eclectic neighborhood below. 

Welcome to Patong Bay Hill Resort 

Set in a beautifully landscaped garden, Patong Bay Hill Resort is set amongst the natural, tropical environment of Patong’s Hasib-pee Hill. The resort offers majestic panoramic city and ocean views over the Andaman Sea. While private and secluded, Patong Bay Hill Resort is a just a few minutes away from Patong Beach and all of the nightlife, dining and entertainment this popular tourist destination has to offer. 

The atmosphere of Patong Bay Hill Resort is tranquil and serene. If you are looking for total relaxation while on holiday, Patong Bay Hill Resort is where your holiday begins! The resort consists of 16 buildings with 383 units. 138 of those units are on the ground floor and have direct access to a refreshing swimming pool.

The Patong Bay Hill Resort - where your holiday begins! | News by The Thaiger

Patong Bay Hill Resort Accommodation 

The 2 bedroom suites at Patong Bay Hill Resort are luxurious. Each suite is built in a modern style with fine, contemporary furnishings. Each suite boasts a terrace or balcony with either a garden or sea view, and full amenities are provided for guest’s comfort and relaxation. A few of the suites even have a private jacuzzi!

A full range of amenities are offered to guests staying at Patong Bay Hill Resort. The 2 bedroom suites have a kitchenette and microwave, as well as a minibar. For the tech savvy, each suite has both satellite and cable TV. Free high speed WiFi is also available throughout the resort, allowing those who need to work while on holiday to remain connected to the outside world. 

To ensure guest’s utmost comfort, bathrobes and bedroom slippers are provided along with toiletries. There is also an evening turndown service, which is a hallmark of high quality hotels and resorts. Let us prepare the bed, so that when your day is done, all you need to do is slip in! 

The Patong Bay Hill Resort - where your holiday begins! | News by The Thaiger

The Restaurant at Patong Bay Hill Resort 

Delicious food & beverage offerings are available at Patong Bay Hill Resort. The on-site restaurant at Patong Bay Hill Resort serves a delectable range of traditional Thai cuisine as well as a variety of international favorites. Breakfast at the resort is a splendid affair. The breakfast buffet features a live egg station as well as a mix of Asian and international breakfast choices. Lunch and dinner options are also available at the on-site restaurant. For those looking to sate their thirst, the restaurant features an extensive beverage menu which also includes cocktails & spirits. Fresh juices and soft drinks are also available. 

Book Your Stay at Patong Bay Hill Resort

Ready to book your stay at Patong Bay Hill Resort? For further queries and questions, get in touch with us. We look forward to welcoming you to Patong Bay Hill Resort, a modern, luxurious resort on the tropical island of Phuket, Thailand. 

The Patong Bay Hill Resort - where your holiday begins! | News by The Thaiger

Visit to learn more! 

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Phang Nga

Hong Kong property tzars team up for new Phang Nga development “Aquella”

Bill Barnett



Hong Kong property tzars team up for new Phang Nga development “Aquella” | The Thaiger


Two of Hong Kong’s leading entrepreneurs Allan Zeman and Richard Li are developing a mixed-use project in Thai Muang, Phang Nga named Aquella.

The initial phase of the development includes a par 72, 18 hole golf course, resort pool villa residences with two to four bedroom unit configurations back of a massive land site that offers over 2.5 kilometres of white sand beach.

Previously, the approximate 1,000 rai site was the home of the Thai Muang golf course. After acquisition the course was closed, and the master planned Pinetree project that was to contain a marina and luxury Park Hyatt hotel stopped when land zoning issues changed in Southern Phang Nga.

Today, the new golf course has been reconfigured and Zeman’s Paradise Group who developed Kamala’s posh Andara ultra villa resort in Phuket are collaborating with Li’s Pacific Century Premium Developments (PCPD) group.

South West Phang Nga hosted some of Asia’s most significant luxury villa sales in the mid 2000’s given it’s close access to Phuket International Airport, over the Sarasin Bridge.

Changes in the zoning regime stunted the area’s growth over the past decade but a new wave of interest has been born in projects such as Charn Issara’s Baba Beach Club.

Land prices in Koh Pilai and Koh Kloy have sharply escalated in recent months on the announcement of a second Greater Phuket airport by Thai aviation authority AoT.

That said, the area has a rich history in demonstrated luxury residential sales in projects such as Aleenta and Sava.

With Phuket bursting as the seams, and prime oceanfront plots limited, the recent transaction of the former greenfield site of the Ritz-Carlton Reserve has indicated positive sentiment.

Hong Kong property tzars team up for new Phang Nga development

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