search engines
- Search Engine Marketing (SEM)
Leveraging AI and machine learning can revolutionise your campaigns
The current landscape of digital technology is marked by the struggle to achieve visibility for your business online and target the appropriate audience amidst a wave of competition. Search engine marketing (SEM) has pivotal strategies that will allow a business to achieve this but with ongoing advancements in artificial intelligence (AI) and machine learning, more marketers have opportunities for maximum…
- Search Engine Optimisation (SEO)
Google’s 2024 update: Wave goodbye to spam & welcome quality
Google’s latest initiative to enhance search result quality has kicked off with the launch of the March 2024 core update. This significant update, alongside a series of spam updates, marks a pivotal moment for both users and content creators. With a focus on refining its core ranking system, Google has also seamlessly integrated its helpful content system, promising a more…
- Digital Marketing
Revolutionising marketing: How technology changed the game
In the whirlwind world of digital marketing, technology’s role cannot be overstated. It’s transformed how businesses connect with you, turning traditional strategies on their head. From the personalised ads that greet you on your favourite social media platforms to the seamless online shopping experiences, technology’s fingerprints are everywhere. But it’s not just about the flashier, more visible changes. Behind the…
- Digital Marketing
SEO versus SEM: Mastering digital marketing strategies
In the digital marketing realm, understanding the nuances between SEO and SEM is crucial for boosting your online presence. While both strategies aim to elevate your site’s visibility, they take different routes to achieve this goal. SEO leverages organic tactics to climb up the search engine results pages (SERPs), making your site more discoverable without direct payment. On the other…
- Business News
AI revolutionising search engines, shifting from links to direct answers
The online search experience, which has been dominated by Google for the past 25 years, is set to undergo a significant transformation as artificial intelligence (AI) reshapes the way users seek answers to their questions. AI-powered chatbots like ChatGPT, Bard, and Bing are revolutionizing the classic search-and-click method, enabling users to receive direct answers to their queries rather than sifting…
