Connect with us

Business

Thai Airways says it won’t get into a price-war with other airlines

Thaiger

Published

 on 

PHOTO: YouTube

National carrier Thai Airways says it won’t head down the ‘price-cutting’ route to be competitive in 2020. The struggling airline says, instead, they will focus on building a solid customer base and tap specific route segments.

Airline president Sumeth Damrongchaitham says the carrier will continue to recruit stronger marketing partners and estimated that the aviation industry would continue to experience intense competition next year.

“Thai Airways will continue with its transformation plan next year, which includes focusing on earning ancillary revenue, creating satisfactory customer experiences and effective human resource management.”

Thai Airways says they will continue to cooperate with the Tourism Authority of Thailand to work on strategic marketing campaigns in order to boost in-bound tourism and increase national revenue.

“Currently several negative factors were impacting the aviation industry and affecting business operations, which had caused several airlines to cease operations. Airlines are incurring losses as a result of the world economic situation, the aggressive and intense competition, technological disruption and political unrest across the globe. THAI was also affected by the continually strengthening baht.”

Thai Airways, and its subsidiaries, reported a net loss of 4.680 billion baht for Q3, a total of over 11 billion baht for the year so far.

“Thai Airways has continued to implement cost cutting measures, such as postponement of unnecessary investments, work reprocessing to reduce expenditure and improve work quality, as well as reduction in employee benefits of management and staff.”

SOURCE: The Nation

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forum
🔔 Subscribe to our daily newsletter
📺 Subscribe / Join for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Thailand's largest online portal for news and information.

Follow Thaiger by email:

Coronavirus (Covid-19)11 mins ago

Covid-19 infected patients to receive vaccine after recovering

Morning Top Stories Thailand13 mins ago

Thailand Top Stories | The list of 46 countries permitted to enter Thailand from Nov 1 | October 22

Phuket25 mins ago

“Together Phuket Stepping Forward”: tourism plan after Sandbox

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Indonesia26 mins ago

Indonesia to introduce strict air travel measures for end-of-year holiday period

South43 mins ago

Southern Thailand to receive 500,000 vaccine doses to combat Covid-19 surge

South46 mins ago

Expelled monk returns to southern Thailand to celebrate birthday

image
Join the conversation on the Thaiger Talk forums today!
Thailand58 mins ago

Largest petrochemical producer to cut greenhouse gas emissions

Phuket1 hour ago

Phuket officials confirm island’s recovery plan following sandbox “success”

Coronavirus (Covid-19)1 hour ago

Indonesia cuts Covid-19 quarantine period to 5 days

Thailand1 hour ago

Expect thunderstorms and strong winds over the next day

Road deaths2 hours ago

Road safety group says bad roads to blame for many motorbike accidents

Tourism2 hours ago

Government outlines 3 entry schemes for international travellers from November

Tourism3 hours ago

46 countries permitted to travel to Thailand from November 1, and quarantine details

Tourism3 hours ago

46 countries permitted to enter Thailand from November 1

Tourism15 hours ago

Bangkok’s 2 airports prepared to welcome international travellers

Thailand1 month ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand8 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism8 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket8 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism8 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand8 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism8 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand9 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand9 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand9 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand9 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand9 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand9 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand9 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand9 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending