Business News
Stay abreast of the ever-changing Business News in Thailand through our comprehensive coverage of local and international business events, market trends, and economic updates. We provide reliable analysis, in-depth features, and expert insights on the most relevant business stories, including issues affecting Thailand’s stock market, foreign investment, and entrepreneurship. Track the business world’s pulse as we inform you of crucial developments shaping Thailand’s economic landscape.
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Top 5 social media marketing companies in Thailand
As a business owner, you probably already know that social media has become an essential tool to reach new customers. According to the 2023 Social Media Marketing Industry Report, the majority of marketers reported positive outcomes from their social media...
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Pheu Thai leader discusses soft power at Thailand 2024 beyond Red Ocean seminar
The leader of the Pheu Thai Party addressed the audience on the Soft Power: The Great Challenger during the Thailand 2024 Beyond Red Ocean seminar organised by Prachachat, a newspaper publisher, on November 15. The term soft power has been making rounds in Thailand recently, defined by the Thai government as an influential power that assimilates new cultures through societal…
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Sadao checkpoint: Entrepreneurs urge continued operation
Songkhla-based entrepreneurs in the Sadao district appealed to the government to keep the old Sadao immigration checkpoint operational alongside the new one. The move aims to stimulate both trade and tourism with Malaysia. The appeal follows the circulation of rumours concerning the government’s intention to close the Sadao checkpoint in preference for the newly constructed border checkpoint. The discussion involved…
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Crop déjà vu: Critics dub gov’s agri-reform a rerun of past plans
The government’s current measures to reform the nation’s agricultural sector, particularly rice farming, are largely seen as reiterations of former strategies, declared industry commentators. They suggest that any budget-based support should come with certain stipulations. Aat Pisanwanich, an international economics lecturer, after evaluating these measures, observes that the central policy appears to be a three-year debt suspension for farmers, with…
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TikTok Thai training twist: App eyes Thailand for next big move
TikTok, the popular video-sharing social media app, is considering establishing a training centre in Thailand. Prime Minister Srettha Thavisin revealed this after meeting with the app’s executives during the Asia-Pacific Economic Cooperation (APEC) summit in San Francisco. The intent is to utilise the platform’s popularity to promote Thai food and local products, often referred to as soft power. The 61…
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Thailand tourism council to allocate visitor fees
The Tourism Council of Thailand plans to allocate a tourism fund, garnered from fees collected from foreign visitors, predominantly for the improvement of the tourism sector by state agencies. The fund, according to Surawat Akaraworamat, the Vice-President of the Tourism Council, is being prepared for implementation as soon as the government greenlights the project. Three subcommittees have been working relentlessly…
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Thailand sees 5% tourism expenditure rise despite high living costs
The Tourism Authority of Thailand (TAT) predicts a 5% surge in tourism expenditure during this year’s Loy Krathong festival, amounting to a total of 6.1 billion baht. The anticipated increase comes despite the country’s locals exercising caution due to escalating living costs. TAT forecasts that the festival will witness around 2.04 million domestic journeys, a 10% rise from the previous…
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Grab Thailand to offer million baht loans to tap into digital lending
Grab Thailand is set to offer loans of up to 1 million baht to its merchants to tap into the growing digital lending space, with ambitions to achieve profitability for a second consecutive year in 2023. The move comes as digital lending in Thailand is expected to reach US$12 billion in 2023, a 65% increase from 2022, according to the eConomy…
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Thai government and Google partnership to boost digital economy
The Thai government announced a strategic partnership with Google to bolster the country’s digital economy and accelerate the development of artificial intelligence (AI). The agreement, unveiled at the Asia-Pacific Economic Cooperation (APEC) Leaders’ Meeting, seeks to enhance Thailand’s digital infrastructure, encourage the secure and responsible adoption of AI, anchor cloud-first policies, and make digital skills more accessible to Thai citizens.…
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Thai government seeks urgent economic stimulus amid rising household debt
The Thai economy is in a dire state and in urgent need of a stimulus package to prevent further deterioration, according to the government. This stance arises amid ongoing discussions about the true state of the economy, with some expressing doubts about the actual need for the government’s proposed US$313 million handout scheme, which would necessitate a loan of US$15.6…
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Tech giants AWS, Google and Microsoft to invest 300 billion baht in Thailand
Amazon Web Services (AWS), Google, and Microsoft are set to invest in Thailand, marking a significant achievement for the nation’s economy. The total investment from these tech giants is expected to reach around 300 billion baht. The announcement was made by government spokesperson, Chai Wacharonke, following Prime Minister Srettha Thavisin’s successful talks with executives from the three tech powerhouses during…
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Popularity of online businesses in Thailand
Thailand is rapidly emerging as a digital commerce powerhouse. The growth is fueled by the country’s welcoming approach to global professionals through specialized visa programs, enhancing its appeal as an online business hub. The iGaming sector is a significant contributor to this trend, set to expand by 26.71% by 2027. The growth registered in the iGaming sector is due to…
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Thai rice exports prediction rises amid high global prices
Thailand is now aiming to export 8.5 million metric tonnes of rice this year, an increase from their initial projection, as reported by Chookiat Ophaswongse, the honorary president of the Thai Rice Exporters Association. The decision comes as rice prices escalate in competing nations such as Vietnam. Chookiat informed that due to the high cost of Vietnamese rice, countries including…
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Thailand PM invites Tesla, HP, and Analog Devices to invest
Thailand Prime Minister Srettha Thavisin extended an invitation to three significant American corporations to consider investing in Thailand, asserting the nation’s capability to act as their productive bases. The 61 year old prime minister recently visited the manufacturing plant of Tesla’s electric vehicles (EVs), where he participated in a trial run of the company’s cyber truck, which is set for unveiling…
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Digital wallet and e-refund schemes in Thailand face legal and funding challenges
The proposed digital wallet and e-refund schemes considered significant growth drivers for Thailand’s GDP next year, are potentially at risk due to legal and funding obstacles. Analysts have indicated that these challenges could lead to a substantial reduction in the implementation of these costly digital schemes in Thailand, which are scheduled for rollout next year. Maybank Securities notes that legal…
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Thailand’s digital wallet initiative raises concerns among tourism sector
The forthcoming 10,000-baht digital wallet initiative has raised concerns among tourism operators in Thailand. The scheme is viewed as primarily beneficial to the retail sector, leaving the tourism sector behind, which could have potential economic repercussions leading to a potential decline in domestic travel. Sanga Ruangwattanakul, the head of the Khao San Road Business Association, suggests the scheme offers limited…
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New ESG fund could boost Thai stocks by up to 70 billion baht
Analysts predict that a forthcoming environmental, social and governance (ESG) fund could draw investments of between 20 and 70 billion baht into 114 stocks listed on the Stock Exchange of Thailand’s (SET) ESG index this year. The long-term savings fund, which is set to be established later this year, will be focused on investing in domestic ESG stocks and bonds.…
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Global sugar shortage anticipated despite increased production in Brazil, Russia, China
A report by CovrigAnalytics released yesterday revealed an anticipated global sugar shortage. The deficit is estimated to be 2.4 million metric tonnes in the 2023/24 crop year, marking an increase of 200,000 tonnes from previous expectations. Despite increased sugar production in Brazil, Russia, and China, the shortfall in output from India and Thailand, due to inadequate humidity, will not be…
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Star Petroleum predicts global oil price drop despite high energy demand
Star Petroleum Refining Plc predicts a decrease in global oil prices for the remainder of the year despite robust energy demand. The reduction in prices is anticipated due to a potential surplus among key oil producers, according to Sakchai Thamsuruk, the manager for supply and planning at the petroleum company. The global oil industry is closely observing Saudi Arabia and…
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5G network development: NBTC explores 3500MHz band allocation
The National Broadcasting and Telecommunications Commission (NBTC) is exploring the potential of allocating a section of the 3500-megahertz band to foster the development of a private 5G network. This move is aimed at encouraging practical applications across industries and enterprises. Talks are underway between NBTC and various stakeholders including telecom operators, vendors, representatives from the Industrial Estate Authority of Thailand,…
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JobThai reports 10.8% surge in labour demand
JobThai, a leading online recruitment firm, reported a 10.8% year-on-year increase in labour demand for the first three quarters of this year. The travel sector experienced the most significant rise in job recruitment, showing the strongest rebound post-pandemic. The company declared 1.74 million positions from January to September, marking a 10.8% increment compared to the same period last year, according…
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The Coffee Club expands with 24/7 and pet-friendly services in Bangkok
The Minor Food Group Plc subsidiary, The Coffee Club, is venturing into new market avenues with its innovative 24-hour service and pet-friendly concept at specific locations. This strategy has been adopted to increase sustainable sales and enhance customer experience. Nongchanok Stananonth, the General Manager, highlighted that their inaugural 24/7 Coffee Club at Staybridge Suites Bangkok, Sukhumvit 55, opened its doors…
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Thai Airways reports profitable Q4, driven by Chinese visitor surge
Thai Airways International Public Company Limited (THAI) announced a profitable fourth quarter, marking the fourth consecutive quarter of profits, underpinned by a steady recovery in passenger numbers amid the Covid-19 era. The growth has been particularly driven by a surge in visitors from China. Thai Airways recorded a net income of 1.54 billion baht (US$43 million) for the quarter ending…
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Consumer confidence in Thailand soars to 44 month high
Last month witnessed a surge in consumer confidence for the third consecutive month, reaching its highest point in 44 months, according to the University of the Thai Chamber of Commerce (UTCC). Factors contributing to this uplift include the government’s initiatives to curb living costs, a boost in foreign arrivals, and a revival in exports. The UTCC reported that the consumer…
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Content creator economy thrives in Thailand with Meta’s support
Meta, the company behind Facebook and Instagram, is cultivating a thriving content creator economy in Thailand, offering local creative talent numerous avenues to monetise their output. This initiative allows creators to offer unique content and experiences to their subscribers, thereby establishing a new stream of revenue. According to Meta, these revenue-earning opportunities encompass branded content, partnership ads, and Instagram subscriptions.…
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Cyberattacks plague Thailand: Over 10 annual incidents cause significant losses
A recent survey reveals that more than half of Thai organisations have experienced over 10 cyberattack incidents in the past year, leading to significant financial losses. The report, released by US-based cloud connectivity firm Cloudflare Inc., highlights the urgent need for Thai businesses to strengthen their cybersecurity infrastructure. According to a data breach report commissioned by IBM, the global average cost…
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Phuket tourism operators push for international convention centre
In a bid to elevate Phuket’s status as an exhibition hub, local tourism operators are urging for the rapid implementation of a long-stalled project for an international convention centre and a freeport city initiative. The urgency has arisen due to the impending enforcement of new environmental laws which may necessitate a redesign of the project. The Health Ministry recently abandoned…
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Sweet setback: Thailand’s sugar exports face sticky situation with government controls
Thailand’s sugar exports, which sit second globally behind Brazil, are threatened with potential delays in the coming year. This comes after the Thai government implemented new controls to guard the domestic supply and curb smuggling. The newly instated regulations require official approval for the export of any quantity exceeding one tonne, a move that some traders have voiced concerns could…
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Thai bankers reassure on mobile banking security following fraud incident
The Thai Bankers’ Association (TBA) has reassured its customers about the security and stability of mobile banking applications. The affirmation follows the recent arrest of a software programmer who developed a tool capable of bypassing facial recognition technology for transactions above 50,000 baht. It is mandatory for mobile banking users wishing to transfer between 50,000 baht and 200,000 baht per…
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Economic hurdles hamper Thailand’s tourist market recovery despite visa exemptions
Tourism operators have indicated that economic challenges are hindering the recovery of tourist markets from China, Taiwan, and India, despite Thailand’s recent introduction of visa exemptions. These exemptions, implemented for Chinese visitors since September 25, have had limited effect due to perceptions of Thailand as unsafe and China’s sluggish economic growth, according to Thanet Supornsahasrungsi, ex-president of the Chon Buri…
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Rice to the occasion: Thai government shells out 55 billion baht for price stability
The Thai government sanctioned measures totalling 55 billion baht to secure stable rice prices for the 2023 to 2024 harvest season, as confirmed yesterday by Commerce Minister Phumtham Wechayachai. The approved strategy includes providing loans to farmers to withhold the sale of their paddy rice for five months and to agricultural cooperatives for market intervention until prices improve. Farmers who…
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